Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Course: Fundamentals of Social Media Marketing

Start the Course Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
Close
Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing
Start the Course
Fundamentals of Social Media Marketing
Free Social Media Course
View Fundamentals of Social Media Marketing
Fundamentals of Social Media Marketing

Free Course:

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

Segmenting and Tracking your Audience Using Twitter Lists

By Jessica Glynn

Jessica Glynn also recommends this free course, Fundamentals of Social Media Marketing.

Segmenting and Tracking your Audience Using Twitter Lists Blog Feature

 

to-do-listEver go to the grocery store, only to return home and realize you forgot to buy milk, when milk was the only thing you really needed?


It happens to me, probably more than it should. That's why I started writing out shopping lists.


Lists are great, they help you to stay organized and

Free Course: Fundamentals of Social Media Marketing

remind you of things you would otherwise forget.


Have you ever considered using lists to keep track of key people you're connected with on social media? If you haven't you should look into it creating Twitter lists for segmenting and tracking your audience.


You don't want to miss the opportunity to engage with your audience.


Two Key Benefits of Twitter Lists


Twitter Lists are appropriately named, as they will help to better organize your Twitter experience.


Twitter Lists are a list that you have created of Twitter accounts that you follow. Lists have been a feature on Twitter since 2009, but they have never gotten the attention that other features do (like Hashtags).


Recently, this underused gem has made the news again as Twitter increases the number of lists you can make from 20 to 1,000 and the number of accounts on each list from 500 to 5,000.


Using Twitter Lists for Segmenting


Segmenting the accounts you follow on Twitter can be helpful for a variety of reasons. You have different reasons for following different Twitter accounts. These differences should guide you in your list creation.


For example if I created a list of people who I follow because I read their content; then when I wanted to look for blog inspiration I go directly to the list rather than looking at my entire Twitter feed. By looking at the content that's in each list, I tend to stay more productive, rather than when I'm looking at my general feed.


For me, lists make it less likely to be distracted by other things. Like seeing Mashable tweet about the return of Twinkies.


Don't worry, your lists can be either public or private.


By creating lists that provide you with value, you have the potential to help others.  A high quality public list, can provide people with a directory of accounts related to your interests and needs you might want to consider following.


Consider creating lists for:



    • Employees

    • Coworkers

    • Influencers

    • Industry experts


You are also establishing yourself as a leader. The people you put on the lists will probably appreciate it if you help them to grow their following. They may even put you on their lists in return which can help to grow your following.


HubSpot has created a variety of public lists. If someone wants to follow everyone who works at the company, they can look at the HubSpoters list.


You can also view the lists that accounts have been added to by others, which can be helpful if you are looking for similar companies to follow.


For example, HubSpot is a member of a Marketing/Social Media list which consists of accounts run by leaders in social media and content creation.


Using Twitter Lists for Tracking


By segmenting your customers into lists you can better track their activity. Giving you better insight into your buyer personas.


You can also create private lists comprised of your customers. You can even go one step further by segmenting your customers based on different demographics or by different services you provide them. Once those lists are created you can then use information you've gathered from what they are posting, or what they are interacting with, to modify your strategy to ensure that you're effectively communicating with them.


Taking the extra time to create Twitter lists can help you create a more effective Twitter strategy. Start creating lists today to improve your organization and productivity.

Fundamentals of Social Media Marketing
Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

Topics:

Social Media Marketing
Published on July 17, 2013

Recent Articles

ICYMI: Digital Marketing News Update for July 26, 2021
July 26, 2021 • 6 min read
ICYMI: Digital Marketing News Update for July 19, 2021
July 19, 2021 • 6 min read
How Facebook's news feed algorithm works and prioritizes content
July 14, 2021 • 4 min read
ICYMI: Digital marketing news update for July 12, 2021
July 12, 2021 • 5 min read
Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust
July 7, 2021 • 4 min read
ICYMI: Digital marketing news update for July 6, 2021
July 6, 2021 • 5 min read
ICYMI: Digital marketing news update for June 28, 2021
June 28, 2021 • 6 min read
ICYMI: Digital marketing news update for June 21, 2021
June 21, 2021 • 5 min read
ICYMI: Digital marketing news update for June 14, 2021
June 14, 2021 • 6 min read
ICYMI: Digital marketing news update for June 7, 2021
June 7, 2021 • 6 min read
ICYMI: Digital marketing news update for May 24, 2021
May 24, 2021 • 6 min read
Best times to post on social media in 2021 (new data)
May 19, 2021 • 4 min read
ICYMI: Digital marketing news update for May 17, 2021
May 17, 2021 • 5 min read
ICYMI: Digital marketing news update for May 10, 2021
May 10, 2021 • 6 min read
ICYMI: Digital marketing news update for May 1, 2021
May 1, 2021 • 3 min read
Twitter fails to buy Clubhouse, whose creators can now make money... so what?
April 8, 2021 • 6 min read
Marketers, Facebook Analytics will be no more on June 30, 2021
April 2, 2021 • 2 min read
7 best social media management tools in 2021 (+ VIDEO)
March 26, 2021 • 12 min read
12 ways you're totally blowing your business social media strategy
March 24, 2021 • 11 min read
Twitter teases Super Follows, Communities; undo send tweet still a rumor
March 11, 2021 • 4 min read
LinkedIn adds new 'Products' highlight tab on company pages
February 25, 2021 • 2 min read
54 jaw-dropping social media statistics for businesses [New for 2021]
February 23, 2021 • 8 min read
Facebook video best practices: what you need to know to grow your video presence
February 16, 2021 • 9 min read
27 best digital marketing news sites (updated for 2021)
January 26, 2021 • 7 min read
Should you care about Clubhouse, the new audio-based social media app?
January 19, 2021 • 3 min read