Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Course: Elements of a Great They Ask, You Answer Website

Start the Course Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
... Inbound Marketing Web Design
Close
Elements of a Great They Ask, You Answer Website

Free Course:

Elements of a Great They Ask, You Answer Website
Start the Course
Elements of a Great They Ask, You Answer Website
Free Website Course
View Elements of a Great They Ask, You Answer Website
Elements of a Great They Ask, You Answer Website

Free Course:

Transform your website into your best salesperson and get set up for inbound marketing success!

In this course, you’ll learn:

  • What content and features your website needs to succeed with inbound marketing
  • How to design your website to best educate your audience
  • How to gradually make improvements or redesign entire elements of the website

Shopify acquires Handshake, a B2B e-commerce wholesale platform

By Joe Bachir

Joe Bachir also recommends this free course, Elements of a Great They Ask, You Answer Website.

Shopify acquires Handshake, a B2B e-commerce wholesale platform Blog Feature

Shopify, one of the world’s most popular e-commerce platforms, has acquired the company Handshake — a platform specifically developed for B2B wholesale purchasing.

Free Course: Elements of a Great They Ask, You Answer Website

Handshake, and now Shopify, is targeting the area of the e-commerce market where brands and other merchants sell items wholesale, potentially alongside consumer-focused retail efforts.

While Shopify is a well-established e-commerce platform, B2B and wholesale purchasing are areas where Shopify can expand.

Shopify Acquires Handshake

The e-commerce-focused platform, Shopify, has purchased the company Handshake, which specifically focuses on developing an e-commerce platform for B2B wholesale purchasing. Shopify has confirmed this with a statement:

“Handshake is now a part of Shopify. We consider acquisitions in the normal course of business as we focus on making commerce better for everyone.”

B2B e-commerce sales in the U.S. alone passed $1 trillion for the first time in 2018. As with consumer-focused sales, platforms like Handshake offer businesses the ability to handle these B2B sales directly, rather than handing off the sales to a third-party marketplace. This also eliminates the need to pay a third-party vendor and play by its rules.

For marketers who are part of these businesses, you get the opportunity to work with a popular platform like Shopify that can offer many integrations to the tools you are already using.

How This Could Change Shopify

While Handshake’s customers include some larger companies like Bugaboo, Williams-Sonoma, and Roland, we can expect this acquisition to be big news for businesses of all sizes who deal in B2B wholesale and need a scalable e-commerce platform.

Shopify has done an outstanding job over the years offering a platform that is easy to use and customizable, and that integrates with many popular tools and platforms.  As such, Shopify is a valued partner of many different size merchants.

Since Shopify has mainly focused on B2C merchants in the past, we can hope that Shopify will now open up a similar opportunities to businesses and merchants working in the B2B wholesale market.

For marketers in these B2B industries, it is important to understand the opportunities that come with being able to work with a popular platform like Shopify. There are over a thousand integrations to use in order to connect the other marketing technologies you use like HubSpot, Google Shopping, and more! Shopify also offers other benefits like platform security and integrated SEO features.

With Shopify expanding its capabilities for B2B industries, the platform becomes a better fit for companies that have not had the chance to use it.

What’s Next?

If you are looking for your next e-commerce platform and sell in the world of B2B wholesale, make sure to keep Shopify on your radar.

While no major shifts have happened yet for the two companies, we can expect some news to be coming out of Shopify as it prepares to stay competitive in the e-commerce world.

Elements of a Great They Ask, You Answer Website
Elements of a Great They Ask, You Answer Website

Free Course:

Elements of a Great They Ask, You Answer Website

Transform your website into your best salesperson and get set up for inbound marketing success!

In this course, you’ll learn:

  • What content and features your website needs to succeed with inbound marketing
  • How to design your website to best educate your audience
  • How to gradually make improvements or redesign entire elements of the website

Topics:

Web Design
Ecommerce
News
Inbound Sales
Published on May 28, 2019

Recent Articles

11 Pricing Page Examples for Business Websites (Updated for 2022)
January 18, 2022 • 10 min read
8 Crucial Elements Every Homepage Should Have [+Video]
January 15, 2022 • 6 min read
What Does a Great Inbound Marketing Website Look Like in 2022?
January 10, 2022 • 11 min read
What Makes a Good Website Design? 7 Award-Winning Examples To Be Inspired By
December 18, 2021 • 9 min read
What Is a Learning Center and Why Does My Website Need One?
November 22, 2021 • 6 min read
5 Prep Secrets for a Smoother, More Successful Website Project (+ Infographic)
October 14, 2021 • 7 min read
7 Self-Service Tools on Business Websites to be Inspired By
September 29, 2021 • 7 min read
Google Shares New Tools to Audit Website User Experience
August 12, 2021 • 3 min read
New HubSpot CMS Hub Starter Tier Released for Growing Businesses
August 6, 2021 • 4 min read
ICYMI: Digital Marketing News Update for July 26, 2021
July 26, 2021 • 6 min read
ICYMI: Digital Marketing News Update for July 19, 2021
July 19, 2021 • 6 min read
What the Heck is Going on With All the Google Updates? (Content Lab, Ep. 54)
July 15, 2021 • 1 min read
8 Best Business Website Designs (Updated for 2021)
July 15, 2021 • 5 min read
ICYMI: Digital marketing news update for July 12, 2021
July 12, 2021 • 5 min read
Too many internal links in content can confuse Google about site structure
July 9, 2021 • 5 min read
Google July 2021 core update rolling out over next 2 weeks
July 2, 2021 • 4 min read
6 tips for building a great diversity and inclusion page (+examples)
June 29, 2021 • 7 min read
Google punts third-party cookie ban to 2023 for 'responsible planning'
June 25, 2021 • 6 min read
8 types of website performance metrics you should look at on a monthly basis
June 24, 2021 • 11 min read
Finally, Google page experience core update is rolling out
June 18, 2021 • 3 min read
8 Business Blog Design Examples That Keep Readers Engaged
June 16, 2021 • 6 min read
5 ways you can use the StoryBrand framework to make a better website
June 14, 2021 • 5 min read
What is a Featured Snippet? [Definition + Examples]
June 10, 2021 • 4 min read
Google June 2021 core update live, July core update coming
June 4, 2021 • 3 min read
Google's June page experience core update will be mobile first, then desktop
May 21, 2021 • 3 min read