Free Assessment: How does your sales & marketing measure up?

Get Started

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started
Social Media Marketing  |   Sales & Marketing Technology  |   Twitter Marketing

Rand Fishkin's SparkToro Launches New Free Tool: Fake Followers Audit

Marc Amigone

By Marc Amigone

Oct 4, 2018

Rand Fishkin's SparkToro Launches New Free Tool: Fake Followers Audit

5-30% of you and your company’s Twitter followers are fake.

That’s the claim Rand Fishkin and Casey Henry, co-founders of SparkToro, made on October 1, 2018, when they launched their new tool, Fake Followers Audit. 

On the SparkToro blog, Rand says Fake Followers Audit is "designed to estimate the percentage of a given account’s followers that fit one or more of the following buckets: 
  • Spam accounts (those that purely send spam tweets)
  • Bot accounts (those that have no real human actively operating them)
  • Propaganda accounts (those designed to propagate dis/misinformation)
  • Inactive accounts (those that no longer use Twitter or see tweets)."

This tool considers a “fake” follower to be someone you cannot truly reach.

This is right in line with SparkToro’s mission to "assist organizations of all kinds to quickly and accurately identify where their audience spends time and pays attention, so marketing efforts can be better targeted and more effective.”

The tool adds to the marketer’s arsenal to identify how reliable their Twitter following is in the grand scheme of where their target audience is most reachable.         

Here's a peek at my results:


Why is this Valuable?

As a Client Success Specialist at IMPACT, I have a fair amount of experience being asked for and offering advice on which channels to prioritize in a given marketing campaign.

Marketers are perpetually saddled with the Sisyphean task of gaining as much exposure for their company’s products and services as humanly possible.

It’s inevitable that they’re going to have to make some choices about which channels are worth their limited time and which ones aren’t.


Often times, marketers have to then defend those choices to executives who have strong convictions about where their prospects are “hanging out” and it can be an equally uphill battle to successfully challenge those convictions without hard data to back up your claims.

That’s why this tool (and the larger toolset SparkToro is planning to launch) is so valuable.

What’s even more critical to a marketer’s success than having great messaging, a tight pitch, and compelling collateral is gaining insight as to where to spend your time and budget.

If you’re just spitting into the wind on Twitter, Instagram, Facebook, AdWords, Email, Tradeshows, etc. etc. you’re wasting time and money.

In conjunction with Twitter’s own efforts to remove fake and inactive accounts, this tool gives you a bit of insight to reduce the chances of that happening (and is a down payment on the larger mission of SparkToro’s upcoming full product release).

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Related Articles

Your B2B Content Strategy Is Going to Need More Social

June 21, 2023
Nick Bennett Nick Bennett

12 Ways You're Totally Blowing Your Business Social Media Strategy

June 18, 2023
Mary Brown Mary Brown

Should Your Demand Gen Strategy Change in a Slumping Economy?

April 12, 2023
Nick Bennett Nick Bennett

How To Build an Effective Instagram Video Marketing Strategy

April 30, 2022
Ramona Sukhraj Ramona Sukhraj

How Facebook's news feed algorithm works and prioritizes content

July 14, 2021
Liz Murphy Liz Murphy

Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust

July 7, 2021
Liz Murphy Liz Murphy

Best times to post on social media in 2021 (new data)

May 19, 2021
Liz Murphy Liz Murphy

Twitter fails to buy Clubhouse, whose creators can now make money... so what?

April 8, 2021
Liz Murphy Liz Murphy

Marketers, Facebook Analytics will be no more on June 30, 2021

April 2, 2021
Liz Murphy Liz Murphy

7 Best Social Media Management Tools (+ Video)

March 26, 2021
Connor DeLaney Connor DeLaney

Twitter teases Super Follows, Communities; undo send tweet still a rumor

March 11, 2021
Liz Murphy Liz Murphy

LinkedIn adds new 'Products' highlight tab on company pages

February 25, 2021
Melissa Smith Melissa Smith

54 jaw-dropping social media statistics for businesses [New for 2021]

February 23, 2021
Connor DeLaney Connor DeLaney

Facebook video best practices: what you need to know to grow your video presence

February 16, 2021
Lindsey Schmidt Lindsey Schmidt

27 best digital marketing news sites

January 26, 2021
Liz Murphy Liz Murphy

Should you care about Clubhouse, the new audio-based social media app?

January 19, 2021
Nick Bennett Nick Bennett

How to maximize lead generation via Facebook posts and ads

January 18, 2021
Myriah Anderson Myriah Anderson

Working with IMPACT on paid media: What to expect

January 13, 2021
John Becker John Becker

Instagram advertisers can create branded content ads on creators’ accounts

January 6, 2021
Justine Timoteo Thomas Justine Timoteo Thomas

The top 10 social media trends for brand survival in 2021 [Infographic]

January 2, 2021
Joe Rinaldi Joe Rinaldi

6 holiday campaign examples that are total showstoppers

December 25, 2020
Dia Vavruska Dia Vavruska

Pinterest continues diversity and inclusion efforts with new features and leadership

December 16, 2020
Shandia Drummond-Butt Shandia Drummond-Butt

TikTok still available in the US despite not reaching a sell-off deal

December 11, 2020
Karisa Hamdi Karisa Hamdi

New Pinterest weighted ads have better CX customization

December 8, 2020
Allison Melnik Allison Melnik

Social media image sizes guide for 2020, 2021, and beyond (+ examples)

November 11, 2020
Ramona Sukhraj Ramona Sukhraj