Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Course: Fundamentals of Social Media Marketing

Start the Course
Close
Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing
Start the Course
Fundamentals of Social Media Marketing
Free Social Media Course
View Fundamentals of Social Media Marketing
Fundamentals of Social Media Marketing

Free Course:

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

3 Ways to Make Social Media Work for Your Business

By Stephanie Hughes

Stephanie Hughes also recommends this free course, Fundamentals of Social Media Marketing.

3 Ways to Make Social Media Work for Your Business

 

3 Ways to Make Social Media Work for Your BusinessYou keep hearing that you should be on social media, but are you still struggling to determine if its really right for your business?


We believe that every business can benefit tremendously from being on social media. Your audience is there, so you should be there communicating with them!


However,

Free Course: Fundamentals of Social Media Marketing

the amount of social media sites available can seem overwhelming. Don't try to tackle all of those platforms all at once.


The good news is this, you only need to be present where your audience is. Your audience may only be on a handful of social media sites which thankfully, makes it easier for you.


Being present on social media will enable you to speak to your audience where they already are and you won't seem intrusive.


Stop Struggling with Social Media for Your Business


Be Relevant


Do you know where your audience spends their time on social media? Unfortunately, not every social media platform is going to be beneficial to your company.


Before you create any social media account, it's important to determine if your audience is there.  You don't waste any time posting and engaging on a site where you're target audience doesn't have a presence. You already know that wasting time is wasting money!


Once you find out what sites your audience is on, determine what they are using those sites for and if your messages can apply to what they are looking for.


You want to be relevant to your audience and their needs, so doing a little research will help a lot. Also, you have the ability to tailor your messages towards what they are looking for which will be beneficial to you and them.


Test the Waters


Knowing when to post can be difficult.


Once you have your accounts set up, you might be unsure what the best times to post should be to effectively reach your audience.


This is when you should be "testing the waters" to determine what times work best.


You can send tweets out at different times throughout the day to see the response that you get. Your audience may be on social media at different times and its important to determine when you should be posting so that they see.


You are going to find that frequency and times of your posts are going vary from one social media to another. You might find that you're posting once an hour Twitter but only three to four times a day on Facebook.


Spend sometime to research the responses that you are getting so you can make a game plan on when you should be posting. You want to maximize the reach of your social media presence.


Don't be Too Promotional


Did you know that only 10% of your social media posts should be promotional? Even though social media can be a great tool to post about services and products that you offer, those types of posts shouldn't be the only thing you're posting about.


People will shy away from companies that are too promotional on their social media accounts. So finding a good balance is your best bet.


The other 90% of your posts should consist of shared content and other content that is relevant and valuable. Social media is a place to be resourceful and creative.


Remember to include visual content. A picture's worth a thousand words.


Not really sure what to post about, don't worry. You might want to consider posting about current industry trends, providing tips to help current and prospective clients, and even the possibility of having a guest contributor.


Look back to Stephen colbert took over the MLB's Twitter account. Bring a fresh perspective to your account. A guest tweeter is a great way to increase engagement with your fans and followers.

Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing
Start the Course
Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

Topics:

Social Media Marketing
Published on August 24, 2013

Recent Articles

How To Build an Effective Instagram Video Marketing Strategy
April 30, 2022 • 12 min read
ICYMI: Digital Marketing News Update for July 26, 2021
July 26, 2021 • 6 min read
ICYMI: Digital Marketing News Update for July 19, 2021
July 19, 2021 • 6 min read
How Facebook's news feed algorithm works and prioritizes content
July 14, 2021 • 4 min read
ICYMI: Digital marketing news update for July 12, 2021
July 12, 2021 • 5 min read
Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust
July 7, 2021 • 4 min read
ICYMI: Digital marketing news update for July 6, 2021
July 6, 2021 • 5 min read
ICYMI: Digital marketing news update for June 28, 2021
June 28, 2021 • 6 min read
ICYMI: Digital marketing news update for June 21, 2021
June 21, 2021 • 5 min read
ICYMI: Digital marketing news update for June 14, 2021
June 14, 2021 • 6 min read
ICYMI: Digital marketing news update for June 7, 2021
June 7, 2021 • 6 min read
ICYMI: Digital marketing news update for May 24, 2021
May 24, 2021 • 6 min read
Best times to post on social media in 2021 (new data)
May 19, 2021 • 4 min read
ICYMI: Digital marketing news update for May 17, 2021
May 17, 2021 • 5 min read
ICYMI: Digital marketing news update for May 10, 2021
May 10, 2021 • 6 min read
ICYMI: Digital marketing news update for May 1, 2021
May 1, 2021 • 3 min read
Twitter fails to buy Clubhouse, whose creators can now make money... so what?
April 8, 2021 • 6 min read
Marketers, Facebook Analytics will be no more on June 30, 2021
April 2, 2021 • 2 min read
7 Best Social Media Management Tools (+ Video)
March 26, 2021 • 12 min read
12 ways you're totally blowing your business social media strategy
March 24, 2021 • 11 min read
Twitter teases Super Follows, Communities; undo send tweet still a rumor
March 11, 2021 • 4 min read
LinkedIn adds new 'Products' highlight tab on company pages
February 25, 2021 • 2 min read
54 jaw-dropping social media statistics for businesses [New for 2021]
February 23, 2021 • 8 min read
Facebook video best practices: what you need to know to grow your video presence
February 16, 2021 • 9 min read
27 best digital marketing news sites
January 26, 2021 • 7 min read