Like pretty much every girl, I was enamored with idea of riding a horse as a child.
But, much to my disappointment, the few times I actually jumped into a saddle, I was terrified.
Between the height and the little twitches my trusty steed made any time a fly came near it, I knew I was just never destined to be a cowgirl -- but little did I know, I would still be doing roundups on a regular basis.
A roundup in inbound marketing is an article that compiles and shares a variety of links around one central theme (i.e. all released during a certain time period, all speaking on a specific subject, etc.) You know, that thing we put out every Sunday.
When done right, it’s a quick and easy way to curate content for your brand, while still delivering substantial value to your reader, showcasing your expertise, and driving traffic back to the pieces included.
Thanks to the folks over at SiegeMedia, we now have a number of data-backed tips to help you design a roundup that can only be described as absolutely “share-worthy”
With insights from HubSpot, MarketingSherpa, Moz, and others, here are just a few of the tips that the boutique content agency shares:
Headlines with odd numbers get 20% more clicks than those with even.
High-quality images get 121% more shares
Floating share buttons increase social traffic by 27%
Concise, well-formatted content can improve readability
Reaching out to at least 3-5 people mentioned in your post can increase traffic up to 3x.
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