Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
Navigation_8_2021_flywheel

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Optimization

Website Design & Optimization
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close

The Unfair Design Advantage: is UX Actually Important? [Infographic]

The Unfair Design Advantage: is UX Actually Important? [Infographic] Blog Feature

Christine Austin

Creative Lead, 7+ Years of Web Design and Development Experience

January 21st, 2018 min read

When you're part of a startup, it can be hard to distinguish the importance of design and usability in your product.

It's so easy to get caught up with refining your product and understanding how to properly market it, that UX and UI become an afterthought.

Once you manage to get a blueprint version of your product live, the next step needs to be optimizing its design and UX, so you can better channel your users to convert.

But why should UX be one of your concerns so early on? You already have some sort of product, shouldn’t your focus be on marketing it and expanding its functionality?

While expansion is important, you likely have tons of competition. This means you need to have a product that not only allows you to stand out, but that also offers the best experience, functionality, and programming for buyers.

Still not convinced? The infographic below from Venture51, outlines several facts to help you see the light!

Design and Your Business

“I can’t overstate the value of design for a start up. I made a designer my co-founder, they should be employee 2, not 10.” - Dave Morin, Co-founder & CEO, Path

Once you manage to have a product that’s strategically designed the way you envisioned it, you might think you’ve hit the finish line.

But you’re wrong.

A beautiful design is nice, but it cannot make up for a poorly functioning product. So, while design needs to be an element that’s mixed in from the beginning, it won’t help your product succeed if people aren't able to properly use it.

The Future of UX

“Want your users to fall in love with your designs? Fall in love with your users.” - Dana Chisnell

It's pretty obvious  mobile users have drastically increased over the years. In fact, time spent on mobile devices in the U.S. is now significantly higher at 51% compared to desktop (42%).

This means, you really need to begin focusing on the mobile interface on your product. Without one that's appropriately designed, users won’t spend time using your product.

This also puts you at risk for losing conversion opportunities. According to Affiliate Window, visitors on mobile devices represent 18% of total conversions.

Make sure mobile optimization isn’t a an afterthought. Be aware of how many people use your product on mobile and strategize how to improve it.

Check out the full infographic below!

V51-Unfair-Design-Advantage-07.13-11

Infographic by Venture 51

Keep Scrolling to Continue Reading

Watch Liz Moorehead’s opening keynote from the Website Optimization Summit, FREE on-demand inside IMPACT+. Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it!
Watch Free On-Demand
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out