Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Course: Fundamentals of Social Media Marketing

Start the Course Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close

Learn

Access the Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Blog / Newest Insights

Jump straight to the latest inbound marketing and They Ask, You Answer insights

Access the Learning Center

Free and Pro Courses

Take your knowledge to the next level with free and Pro courses inside IMPACT+

Access the Learning Center

Recordings on Demand

On-demand recordings from past IMPACT events and livestreams

Access the Learning Center

Featured

Inbound Strategy Playbook 2022

Learn 7 foundational principles that have proven to set inbound marketing strategies up for success

Access the Learning Center

Free 5 Min. Inbound Marketing Assessment

Take this free assessment and learn what you can start doing today to boost traffic, leads, and sales

Access the Learning Center

Blueprint for a More Profitable Agency

See why coaching, not implementation, is the key to happier clients and better profit margins

Access the Learning Center

Case Studies

See examples of companies working with IMPACT and thriving with They Ask, You Answer

Access the Learning Center
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
Close
Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing
Start the Course
Fundamentals of Social Media Marketing
Free Social Media Course
View Fundamentals of Social Media Marketing
Fundamentals of Social Media Marketing

Free Course:

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

Facebook Messenger will soon allow you to toggle between business and personal accounts (finally!)

By Stephanie Baiocchi

Stephanie Baiocchi also recommends this free course, Fundamentals of Social Media Marketing.

Facebook Messenger will soon allow you to toggle between business and personal accounts (finally!) Blog Feature

Earlier this week, Facebook finally made a change I’ve been waiting years for. And I’m not the only one.

Free Course: Fundamentals of Social Media Marketing

See, in addition to managing IMPACT’s Facebook group, IMPACT Elite, through which I get many direct messages to my personal Facebook profile, I also manage three Facebook pages, two other Facebook groups, and am the owner of multiple events. 

For years I’ve had to switch to the dreaded Page Manager app to reply to messages as one of the pages I manage. It was so cumbersome I eventually just uninstalled it from my phone and decided to bust out my laptop for messages to my pages because that was actually somehow easier. 

But, not anymore! 

At long last, Facebook has heard the cries of its users and is adding the ability to toggle between personal and business accounts right within its Messenger app. 

This a sorely needed feature and a long-overdue update. 

In an update posted by Facebook, Mike Weingert, product manager, stated "according to our research, over 90% of Facebook business admins already use Messenger to chat with friends and family, and we hear from many that they don’t want to download and manage multiple apps." 

I can confirm, we don’t want that. It’s a pain.

Facebook’s update even referred to one of my favorite HubSpot studies which states “90% of customers rate an immediate response [from a business] as important or very important when they have a marketing or sales question.”

Exactly. We need to be able to respond quickly and easily. 

Now, that’s a couple of “90%” stats in a row, I know. But it just shows how vital this change is.

What does this update offer to admins of business pages?

With this update, not only can managers of business pages can quickly and easily toggle between replying to personal messages and messages to their business accounts — they can even receive notifications via the Messenger app for messages to their business pages. 

This simple addition to the Messenger app is going to make many social media managers’ lives much easier and, in turn, provide the ability for customers messaging business pages to get answers much faster.

Facebook Messenger Business InboxImage via Facebook

How are businesses using Messenger right now?

Businesses use Facebook Messenger to interact with prospects and customers by answering questions, completing transactions, sharing deals and specials, sending purchase confirmation and tracking information, and more. 

In the wake of COVID-19, many businesses are fielding more questions than ever from followers.

I know I’ve messaged businesses to see if they’re open or are offering delivery. Others have used the Messenger tool to follow up on cancelled appointments due to the quarantine.

All of these additional questions and conversations mean many social media managers are working overtime to keep up with the influx of questions via Messenger — one more reason this update is so exciting.

What does this mean for you and your business? 

You can finally uninstall Page Manager! No, no, I’m kidding. 

Of course, this new inbox feature will arrive on iOS first and be rolled out to Android in the coming weeks.

This means you can prepare to receive messages to business pages right in your Messenger app, which may mean you’ll want to update your push notifications settings ahead of time.

Whether that means turning them on so you never miss a message, or turning them off because you get a ton of messages and it’s best to address them at set intervals, either way you may want to take a peek at your notification settings. 

Granted, we don’t know for sure what kind of granular or account-specific notifications will be available via this toggle feature, but I am optimistic that it will be somewhat similar to how Instagram account toggling works.

This would mean you could have push notifications on for some accounts and off for others. Fingers crossed! 

Fundamentals of Social Media Marketing
Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

Topics:

Social Media Marketing
News
Facebook Marketing
Published on June 12, 2020

Recent Articles

ICYMI: Digital Marketing News Update for July 26, 2021
July 26, 2021 • 6 min read
ICYMI: Digital Marketing News Update for July 19, 2021
July 19, 2021 • 6 min read
How Facebook's news feed algorithm works and prioritizes content
July 14, 2021 • 4 min read
ICYMI: Digital marketing news update for July 12, 2021
July 12, 2021 • 5 min read
Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust
July 7, 2021 • 4 min read
ICYMI: Digital marketing news update for July 6, 2021
July 6, 2021 • 5 min read
ICYMI: Digital marketing news update for June 28, 2021
June 28, 2021 • 6 min read
ICYMI: Digital marketing news update for June 21, 2021
June 21, 2021 • 5 min read
ICYMI: Digital marketing news update for June 14, 2021
June 14, 2021 • 6 min read
ICYMI: Digital marketing news update for June 7, 2021
June 7, 2021 • 6 min read
ICYMI: Digital marketing news update for May 24, 2021
May 24, 2021 • 6 min read
Best times to post on social media in 2021 (new data)
May 19, 2021 • 4 min read
ICYMI: Digital marketing news update for May 17, 2021
May 17, 2021 • 5 min read
ICYMI: Digital marketing news update for May 10, 2021
May 10, 2021 • 6 min read
ICYMI: Digital marketing news update for May 1, 2021
May 1, 2021 • 3 min read
Twitter fails to buy Clubhouse, whose creators can now make money... so what?
April 8, 2021 • 6 min read
Marketers, Facebook Analytics will be no more on June 30, 2021
April 2, 2021 • 2 min read
7 best social media management tools in 2021 (+ VIDEO)
March 26, 2021 • 12 min read
12 ways you're totally blowing your business social media strategy
March 24, 2021 • 11 min read
Twitter teases Super Follows, Communities; undo send tweet still a rumor
March 11, 2021 • 4 min read
LinkedIn adds new 'Products' highlight tab on company pages
February 25, 2021 • 2 min read
54 jaw-dropping social media statistics for businesses [New for 2021]
February 23, 2021 • 8 min read
Facebook video best practices: what you need to know to grow your video presence
February 16, 2021 • 9 min read
27 best digital marketing news sites (updated for 2021)
January 26, 2021 • 7 min read
Should you care about Clubhouse, the new audio-based social media app?
January 19, 2021 • 3 min read