Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Register Here
Close

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.
Register Here
The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Twitter’s “Timing Is Everything” Tool Aims to Help Your Videos Perform Better

By Iris Hearn

Twitter’s “Timing Is Everything” Tool Aims to Help Your Videos Perform Better

Twitter has launched “Timing is Everything,” a new publisher insights tool that provides real-time user data to help businesses have more success on the platform, specifically with video.

 Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Back in January, Twitter reported that it was developing a new kind of analytics dashboard to help publishers not only analyze their own performance, but also offer insights to help them understand what kind of content is resonating with readers.

Timing is Everything is the first we’ve seen of these new additions.

As with most platforms, video is quickly becoming Twitter’s most widely-consumed style of content. Twitter has stated that videos are six times more likely to be retweeted than any other style of content, making them a more sharable asset for brands to utilize in their own campaigns.

What Is Timing is Everything?

Timing is Everything lives in Twitter’s Media Studio, a hub where publishers can schedule posts, view analytics, and monetize their tweets. It goes beyond typical social media analytics, providing data that can help inform organizations' strategies and better engage users.

In a recent blog post, Twitter stated:

“Timing is Everything displays historical data showing when audiences are on Twitter watching and engaging with video.”

“This data highlights the best time(s) to Tweet video content with an aim to maximize engagement, conversation, and viewership.”

On social media, timing really is everything, so having access to peak engagement times can really help publishers reach the most people while they’re active on the platform.

Specifically, having access to data around when users are engaging with video content is valuable because video captivates attention in a way other media formats can’t compete with.

Because users tend to watch video only during times when they cancommit their attention fully to the content, knowing when users are actually watching video allows brands to make the most of their efforts by sharing their video when they have the greatest chance of being seen.

Here is how it will appear on your dashboard:

twitter-timing-is-everything

One thing that’s important to note is that despite the bolded text reading “When your followers are watching,” the tool does not measure your account's unique follower activity; instead, it shows peak engagement of Twitter’s user base as a whole.

While the large user pool provides more significant insights on average user behavior, peak engagement for your followers may be a bit different based on your industry.

For that reason, Twitter encourages publishers to continually post during various times of the day and week in addition to these peak activity hours, and see what’s driving the most success for you.

In other words - don’t just follow these insights blindly; test, analyze, and repeat to draw your own conclusions.

Twitter's intent in sharing this data is to help brands better understand how the average user engages with the platform. Take the data available in Timing is Everything as simply a jumping off point for testing as you would any other industry benchmarks.

How to Get Started

  1. Go to Twitter’s Media Studio

  2. In the Analytics dropdown menu, select "Insights"

  3. From there, you can study the graph and see which days and times Twitter users are likely to be online

Based on the announcement, we can expect more tools to be rolling out in the near future to compliment Timing is Everything. Stay on the lookout for more updates!

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Topics:

Social Media Marketing
News
Twitter Marketing
Published on March 11, 2019

Recent Articles

How To Build an Effective Instagram Video Marketing Strategy
April 30, 2022 • 12 min read
How Facebook's news feed algorithm works and prioritizes content
July 14, 2021 • 4 min read
Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust
July 7, 2021 • 4 min read
Best times to post on social media in 2021 (new data)
May 19, 2021 • 4 min read
Twitter fails to buy Clubhouse, whose creators can now make money... so what?
April 8, 2021 • 6 min read
Marketers, Facebook Analytics will be no more on June 30, 2021
April 2, 2021 • 2 min read
7 Best Social Media Management Tools (+ Video)
March 26, 2021 • 12 min read
12 ways you're totally blowing your business social media strategy
March 24, 2021 • 11 min read
Twitter teases Super Follows, Communities; undo send tweet still a rumor
March 11, 2021 • 4 min read
LinkedIn adds new 'Products' highlight tab on company pages
February 25, 2021 • 2 min read
54 jaw-dropping social media statistics for businesses [New for 2021]
February 23, 2021 • 8 min read
Facebook video best practices: what you need to know to grow your video presence
February 16, 2021 • 9 min read
27 best digital marketing news sites
January 26, 2021 • 7 min read
Should you care about Clubhouse, the new audio-based social media app?
January 19, 2021 • 3 min read
How to maximize lead generation via Facebook posts and ads
January 18, 2021 • 4 min read
Working with IMPACT on paid media: What to expect
January 13, 2021 • 4 min read
Instagram advertisers can create branded content ads on creators’ accounts
January 6, 2021 • 2 min read
The top 10 social media trends for brand survival in 2021 [Infographic]
January 2, 2021 • 4 min read
6 holiday campaign examples that are total showstoppers
December 25, 2020 • 5 min read
Pinterest continues diversity and inclusion efforts with new features and leadership
December 16, 2020 • 3 min read
TikTok still available in the US despite not reaching a sell-off deal
December 11, 2020 • 2 min read
New Pinterest weighted ads have better CX customization
December 8, 2020 • 3 min read
Social media image sizes guide for 2020, 2021, and beyond (+ examples)
November 11, 2020 • 13 min read
New report: 2021 social media marketing predictions
November 10, 2020 • 4 min read
How Major League Baseball enhanced their fan community during COVID-19
November 5, 2020 • 3 min read