VP of Talent & Admin, Co-Creator of IMPACT's Core Values, Vision, and Culture Code
August 16th, 2012
If you’ve logged onto any social media sites recently, or even been online for that matter, it’s impossible not to be lured in by the stunning visual content examples that surround your every click. With sites like Pintrest and apps like Instagram popping up everywhere, visual content is on the
rise and is not slowing down anytime soon.
According to a recent article posted by Hubspot, “40% of people will respond better to visual information than plain text,” so it’s no wonder why visual content is posted so often. Whether you’ve jumped on the visual content bandwagon or not, we thought some great examples might spark your creative juices. Take a look at how some companies approach visual content, and why it works.
Keeping It Real
The visual content examples from Hubspot attract their target audience by showing real people and constantly giving off a personal, youthful, and modern image of a cutting-edge company.
Google has mastered the skill of basing its visual content on current events and relevant dates. Not only does this prove to be quite entertaining (did you try the synthesizer?) but it shows visitors that Google is a company that is up-to-date, and always changing.
In the true spirit of the Olympics, Google created a simple and popular game for users.
Trends come and go frequently, but producing visual content that applies to a current trend can produce enormous results. At IMPACT, we like to play around with some trending visual content using popular formats and incorporating our employees whenever possible.
In these visual content examples from ITG, the complexity of VDI (Virtual Desktop Infrastructure) is broken down into an easy-to-understand concept through a detailed infographic and a simple-to-follow video overview. This allows for easy sharing abilities while providing a basic overview of their product, including its uses and benefits.
Hubspot made it into another category with their infographic, “The History of Marketing." While the design is quite intricate, the concept is broken down into an easy-to-follow tour through the history of marketing.
Because we found ourselves explaining the concept of inbound marketing so many times, we figured why not create an infographics that will explain it? Breaking the process down into a simple-to-follow graphic allowed for easy sharing and provided a useful sales tool, as well.
Dove’s visual content is simple, clean, and demonstrates their brand effectively while connecting with their audience. Dove’s “Evolution” video became an overnight success through a simple visual demonstration. This viral video instantly connected Dove’s marketing message with women everywhere using this short yet powerful visual piece of content.
This visual content from Dove, a play on words from Forrest Gump, received an extremely high response through comments, likes, and shares with a simple display of their soap in a different context. This created a successful visual idea and a great way to display the nature of their product.
These are just a few of the millions of great visual content examples out there. If you’re struggling with creating content for your own company, consider trying one of these approaches and using it to target your ideal audience.
If you’re looking for some design help to generate a successful response and display your brand, we’re happy to work with you. Simply request a marketing consultation and one of our skilled representatives will be in touch to discuss your project.
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