Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
Navigation_8_2021_flywheel

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Optimization

Website Design & Optimization
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close

What is digital accessibility? [Infographic]

What is digital accessibility? [Infographic] Blog Feature

Marcella Jalbert

UX Designer, Host of ‘Creator’s Block’ Podcast, Designer for 50+ Sites on HubSpot

March 14th, 2020 min read

“It’s profoundly the right thing to do, because the one argument for accessibility that doesn’t get made nearly often enough is how extraordinarily better it makes some people’s lives.  How many opportunities do we have to dramatically improve people’s lives just by doing our job a little better?”

― Steve Krug, Author of Don't Make Me Think: A Common Sense Approach to Web Usability

Digital or web accessibility refers to a website’s ability to be used or consumed by people with various disabilities or impairments such as vision, hearing, motor, mobility, or learning that may require the use of additional hardware or software.

This may be something you take for granted if you are lucky enough to not need this type of assistive technology, but roughly 20% of Americans have one of these impairments.

That’s roughly 68 million people in America alone. 

It is critical that this is planned for in the way we design, build, and manage our sites. 


This is not simply an aesthetics issue.

Ignoring accessibility advisement could result in a decent chunk of your audience not being able to properly use and interact with your site. 

At best this means you’ve created a poor user experience and at worst you risk alienating potential users (which could ultimately directly impact revenue by pushing customers away).

But more importantly, this is a human issue

We need to create sites with compassion for our fellow human beings. Again, 20% of people require it. Require it. It is not a “nice to have,” it is something need in order to complete the same tasks as everyone else. 

A lack of such measures could even result in legal action, as was the case with Domino’s website in 2016 and even Beyonce’s in 2019.

 

So who checks for accessibility anyway?

These responsibilities fall not on one person, but on everyone involved with your website creation and management. 

Whether it’s the designer who depends not just on color to communicate important information, the developer who is setting proper HTML semantics so that screen readers can correctly scan the pages, or the content manager who checked that all images have correct and descriptive alt tags.

Accessibility is multi-faceted.

Some important things you should check for are:

  • Sufficient contrast of background and foreground colors (this tool can help). Having text that does not have enough contrast to the background color behind it can cause users with impaired vision or color blindness to have difficulty reading your site. Poorly contrast can be difficult for even people with perfect vision to read. 
  • Forms that can be tabbed through without a mouse. This means if your forms are not properly built users who may rely on keyboards for navigating may not be able to correctly fill out your forms.
  • Video and audio that is easily be paused or turned off. Additional audio may interfere with users that rely on audio to feedback to receive the material of your site.

It may seem like an overwhelming task, but this infographic from the digital accessibility experts over at GET Accessible is a great resource to help you on your journey of accessibility enlightenment.

Digital-Accessibility-Infographic

 

Keep Scrolling to Continue Reading

Watch Liz Moorehead’s opening keynote from the Website Optimization Summit, FREE on-demand inside IMPACT+. Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it!
Watch Free On-Demand
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out