Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
Search Engine Optimization

What Marketers Need to Know: How to Get Free Advertising on Google

By Bob Ruffolo

What Marketers Need to Know: How to Get Free Advertising on Google Blog Feature

 

free advertising on google

If you run a small or medium-sized business, chances are that you’re already running on a fairly small marketing budget.  All marketers know how you can go about getting paid advertising on Google, but what about free advertising on Google and Why?">Google?  Google offers the unique ability to marketers of all experience levels to take advantage of some free ad space on Google mostly by using tools like Google Maps or Google Local.

Google Map Statistics

Getting on Google Maps is one of the smartest things that marketers and business owners can do for a business.  In 2012 HubSpot released some great statistics on Google Maps that prove its importance online:

    • Google Maps has over 150 mobile users (Android phones and many other smartphones are now instantly equipped with a Google Map app) and is 40% mobile
    • Google GPS globally saves drivers 2 years every single day with their “route around traffic” function
    • 20% of Google searches (which equates to 600 million searches per day) are for local information

The website “Builtwith” also regularly gathers information on the number of websites that have incorporated Google Maps into their own websites and there is a clear increase from even one year ago to June 15 2012 with the amount of businesses utilizing Google Maps.  Why is this important?  Because it shows that companies are recognizing the importance of Google Maps, both in accommodating their visitors and helping increase site traffic.

Before you Get Started…

Before you can start getting that free ad space on Google, here’s what you’ll need to do:

    • Come up with a good description of your business.  Be clear, concise, and straight-forward
    • Have your address, phone number, email address, and any other contact information on hand and ready to share
    • Make sure that a logo or an image that will represent your business is being included.  If you don’t have a logo yet, include a picture of your storefront or office
    • Include a coupon or a special promotional offer if you’d like.  Google allows you to also share these offers instantly with mobile users for a free trial period.

How to Claim your Free Ad Space on Google

Once you have the above information all ready to go, here’s how you can go about getting onto Google for free:

    1. Hit up Google Local (www.google.com/local) and run a quick search for your business.  This is to make sure that your company’s not yet listed
    2. Once on the page, click on the link for “Put your business on Google Maps” on the left-hand side of the page.  If you don’t yet have a Google account, you’ll be prompted to create one.
    3. Google will then take you through the steps you’ll need to create your free ad space on Google Maps
    4. Though your Google Maps account will not be set up instantly, make sure you check back within a week or two to ensure that it was listed properly.

If you want to update your listing, you can easily do so through the steps above.  All it will require of you is to log in and you can go from there.

Free Analytical Information

As with almost every tool that Google offers, they throw in free statistical information that will help you gauge the effectiveness of your free advertising online.  You’ll be able to check out things like the “top search queries” used to find your business, your total amount of impressions, how many clicks were made for more info on Google Maps and so on.  All information is also presented with a visual graphic.

Capitalize on Local SEO

One other point that we should mention is that if you really want to make use of Google applications that cater to local businesses, you need to make sure that your site and content is optimized for local search engine optimization.  You can use tools like the HubSpot keyword tool or the Google keyword tool to help you determine which keywords and phrases will help you rank the highest in Google.  For information on how to obtain and compile imperative analytical information to ensure your company’s online success, take a look at our Ebook “The Website Statistics You Need To Know.”

Key Takeaways:

Marketers and business owners can take advantage of free ad space on Google by simply creating an account and placing their business on Google Maps via Google Local.  This is a great compliment to also having your site optimized for local SEO.

Need Help?

if you're interested in maximizing your potential on Google, contact us today to schedule your free marketing analysis.

Topics:

Search Engine Optimization
Published on July 20, 2012

Recent Articles

Google shares new tools to audit website user experience

By Paul D. Grant on August 12, 2021
3 min read

Google: Website content quality more important than quantity

By Paul D. Grant on August 10, 2021
3 min read

How long-tail keyword research can drive business

By Kevin Church on August 9, 2021
6 min read

ICYMI: Digital marketing news update for July 26, 2021

By Liz Moorehead on July 26, 2021
6 min read

How to optimize videos on your business website for search

By Liz Moorehead on July 23, 2021
4 min read

ICYMI: Digital marketing news update for July 19, 2021

By Liz Moorehead on July 19, 2021
6 min read

What the heck is going on with all the Google updates? (Content Lab, Ep. 54)

By Liz Moorehead on July 15, 2021
1 min read

ICYMI: Digital marketing news update for July 12, 2021

By Liz Moorehead on July 12, 2021
5 min read

Too many internal links in content can confuse Google about site structure

By Liz Moorehead on July 9, 2021
5 min read

Google July 2021 core update rolling out over next 2 weeks

By Liz Moorehead on July 2, 2021
4 min read

Inbound marketing help: My traffic and leads are down — what am I doing wrong?

By John Becker on June 28, 2021
5 min read

Finally, Google page experience core update is rolling out

By Liz Moorehead on June 18, 2021
3 min read

What is a featured snippet? [Definition + Examples]

By Kevin Church on June 10, 2021
4 min read

ICYMI: Digital marketing news update for June 7, 2021

By Liz Moorehead on June 7, 2021
6 min read

Google June 2021 core update live, July core update coming

By Liz Moorehead on June 4, 2021
3 min read

ICYMI: Digital marketing news update for May 24, 2021

By Liz Moorehead on May 24, 2021
6 min read

Google's June page experience core update will be mobile first, then desktop

By Liz Moorehead on May 21, 2021
3 min read

ICYMI: Digital marketing news update for May 17, 2021

By Liz Moorehead on May 17, 2021
5 min read

ICYMI: Digital marketing news update for May 10, 2021

By Liz Moorehead on May 10, 2021
6 min read

Google confirms demise of Q&A search feature, Question Hub lives on

By Liz Moorehead on April 26, 2021
1 min read

Big Google algorithm update moved to June with new performance report

By Liz Moorehead on April 21, 2021
4 min read

No, changing page publish dates won't increase Google search rankings

By Liz Moorehead on April 10, 2021
4 min read

Google: 'zero-click search' claims and data 'misleading'

By Liz Moorehead on April 5, 2021
6 min read

31 SEO statistics for 2021 and what they tell us (+ VIDEO)

By Jen Barrell on April 1, 2021
11 min read

3 quick SEO fixes that will increase your website rankings right away

By Hannah Woods on March 30, 2021
5 min read