Skip to main content
Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free: Assessment Does your website build trust with buyers and bring in revenue?

Close

Free: Assessment

Does your website build trust with buyers and bring in revenue?
Take this free 6 question assessment and learn how your website can start living up to its potential.
Bob Ruffolo

By Bob Ruffolo

Jul 20, 2012

Topics:

Search Engine Optimization
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Search Engine Optimization

What Marketers Need to Know: How to Get Free Advertising on Google

Bob Ruffolo

By Bob Ruffolo

Jul 20, 2012

What Marketers Need to Know: How to Get Free Advertising on Google

 

free advertising on google

If you run a small or medium-sized business, chances are that you’re already running on a fairly small marketing budget.  All marketers know how you can go about getting paid advertising on Google, but what about free advertising on Google and Why?">Google?  Google offers the unique ability to marketers of all experience levels to take advantage of some free ad space on Google mostly by using tools like Google Maps or Google Local.

Google Map Statistics

Getting on Google Maps is one of the smartest things that marketers and business owners can do for a business.  In 2012 HubSpot released some great statistics on Google Maps that prove its importance online:

    • Google Maps has over 150 mobile users (Android phones and many other smartphones are now instantly equipped with a Google Map app) and is 40% mobile
    • Google GPS globally saves drivers 2 years every single day with their “route around traffic” function
    • 20% of Google searches (which equates to 600 million searches per day) are for local information

The website “Builtwith” also regularly gathers information on the number of websites that have incorporated Google Maps into their own websites and there is a clear increase from even one year ago to June 15 2012 with the amount of businesses utilizing Google Maps.  Why is this important?  Because it shows that companies are recognizing the importance of Google Maps, both in accommodating their visitors and helping increase site traffic.

Before you Get Started…

Before you can start getting that free ad space on Google, here’s what you’ll need to do:

    • Come up with a good description of your business.  Be clear, concise, and straight-forward
    • Have your address, phone number, email address, and any other contact information on hand and ready to share
    • Make sure that a logo or an image that will represent your business is being included.  If you don’t have a logo yet, include a picture of your storefront or office
    • Include a coupon or a special promotional offer if you’d like.  Google allows you to also share these offers instantly with mobile users for a free trial period.

How to Claim your Free Ad Space on Google

Once you have the above information all ready to go, here’s how you can go about getting onto Google for free:

    1. Hit up Google Local (www.google.com/local) and run a quick search for your business.  This is to make sure that your company’s not yet listed
    2. Once on the page, click on the link for “Put your business on Google Maps” on the left-hand side of the page.  If you don’t yet have a Google account, you’ll be prompted to create one.
    3. Google will then take you through the steps you’ll need to create your free ad space on Google Maps
    4. Though your Google Maps account will not be set up instantly, make sure you check back within a week or two to ensure that it was listed properly.

If you want to update your listing, you can easily do so through the steps above.  All it will require of you is to log in and you can go from there.

Free Analytical Information

As with almost every tool that Google offers, they throw in free statistical information that will help you gauge the effectiveness of your free advertising online.  You’ll be able to check out things like the “top search queries” used to find your business, your total amount of impressions, how many clicks were made for more info on Google Maps and so on.  All information is also presented with a visual graphic.

Capitalize on Local SEO

One other point that we should mention is that if you really want to make use of Google applications that cater to local businesses, you need to make sure that your site and content is optimized for local search engine optimization.  You can use tools like the HubSpot keyword tool or the Google keyword tool to help you determine which keywords and phrases will help you rank the highest in Google.  For information on how to obtain and compile imperative analytical information to ensure your company’s online success, take a look at our Ebook “The Website Statistics You Need To Know.”

Key Takeaways:

Marketers and business owners can take advantage of free ad space on Google by simply creating an account and placing their business on Google Maps via Google Local.  This is a great compliment to also having your site optimized for local SEO.

Need Help?

if you're interested in maximizing your potential on Google, contact us today to schedule your free marketing analysis.

Free: Assessment

Does your website build trust with buyers and bring in revenue?
Take this free 6 question assessment and learn how your website can start living up to its potential.

Related Articles

9 SEO Best Practices for Improved Organic Traffic in 2024

February 8, 2024
John Becker John Becker

6 Smart Ways to Speed Up Your Content Creation with AI

February 7, 2024
Bob Ruffolo Bob Ruffolo

Content Marketing and AI-Powered Generative Search

September 20, 2023
Vin Gaeta Vin Gaeta

Video SEO: How To Optimize Videos To Drive Traffic to Your Website

May 9, 2022
Bob Ruffolo Bob Ruffolo

37 Eye-opening SEO Statistics To Nail Your 2022 Search Strategy

April 28, 2022
Bob Ruffolo Bob Ruffolo

10 Reasons Why Your Website Is Not Ranking In Google

February 10, 2022
Bob Ruffolo Bob Ruffolo

Google Shares New Tools to Audit Website User Experience

August 12, 2021
Bob Ruffolo Bob Ruffolo

Google: Website Content Quality More Important Than Quantity

August 10, 2021
Bob Ruffolo Bob Ruffolo

How Long Tail Keyword Research Can Drive Business

August 9, 2021
Bob Ruffolo Bob Ruffolo

How to Optimize Videos On Your Business Website for Search

July 23, 2021
Bob Ruffolo Bob Ruffolo

Google: 'Here's how to prepare for the future private web'

July 16, 2021
Bob Ruffolo Bob Ruffolo

Too many internal links in content can confuse Google about site structure

July 9, 2021
Bob Ruffolo Bob Ruffolo

Google July 2021 core update rolling out over next 2 weeks

July 2, 2021
Bob Ruffolo Bob Ruffolo

Inbound Marketing Help: My Traffic And Leads Are Down. What Can I Do?

June 28, 2021
John Becker John Becker

Finally, Google page experience core update is rolling out

June 18, 2021
Bob Ruffolo Bob Ruffolo

What is a Featured Snippet? [Definition + Examples]

June 10, 2021
Bob Ruffolo Bob Ruffolo

Google June 2021 core update live, July core update coming

June 4, 2021
Bob Ruffolo Bob Ruffolo

Google's June page experience core update will be mobile first, then desktop

May 21, 2021
Bob Ruffolo Bob Ruffolo

Google confirms demise of Q&A search feature, Question Hub lives on

April 26, 2021
Bob Ruffolo Bob Ruffolo

Big Google algorithm update moved to June with new performance report

April 21, 2021
Bob Ruffolo Bob Ruffolo

No, changing page publish dates won't increase Google search rankings

April 10, 2021
Bob Ruffolo Bob Ruffolo

Google: 'zero-click search' claims and data 'misleading'

April 5, 2021
Bob Ruffolo Bob Ruffolo

3 quick SEO fixes that will increase your website rankings right away

March 30, 2021
Bob Ruffolo Bob Ruffolo

10 Google Analytics metrics you absolutely must track (updated)

March 29, 2021
Bob Ruffolo Bob Ruffolo

Meet the new Google My Business review management view

March 20, 2021
Bob Ruffolo Bob Ruffolo