Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

Here’s What Podcasts Will Look Like in Google Search Results.

Here’s What Podcasts Will Look Like in Google Search Results. Blog Feature

Vin Gaeta

Managing Director, IMPACT+ Division, 10+ Years of Sales & Marketing Experience, 12+ Years of Development Experience, 14+ Years of Project Management Expertise

May 13th, 2019 min read

Google has been teasing updated podcast results in the search engine for a few months now.

Well, the time is now!

Google Podcast founder and head of product, Zack Reneau-Wedeen, tweeted last Thursday that the rollout was finally happening.

Included in his tweet was a quick run-through of what the updates look like for “Wait Wait… Don’t Tell Me!” from NPR.

Very exciting times for podcast hosts looking to get more plays, exposure, and potentially subscribes.

The results are extremely user-friendly, and let you get a quick taste of the content without having to go into an actual application or download a full episode. We dove deeper into the changes last week, but now we actually know what these results will look like.

What Podcast Listings Will Look Like In Google

While the update may not seem like a big to-do, behind the scenes it marks a big shift in ensuring that users are able to quickly access the content they’re searching for.

By Google indexing your audio tracks and actually creating index-able content by transcribing the content within your podcast, searchers can quickly sample podcasts they may be interested in directly from the results page.

In the past, many would argue that podcasts and other non-written content were not as valuable since they couldn’t be indexed, but now that’s changed.

Google is creating an experience that makes that content work for marketers while also exposing users to more content they would enjoy. .

Let’s take a look at what podcasts will actually look like in Google search results.

IMPACT’s “The Hubcast” is currently showing the updated results, which you can see below.

On desktop, we get quick play buttons and the opportunity to click in for more:

Hubcast-Desktop-Search-Results

But, let's be honest; most of us listen and search for podcasts on our mobile devices - so there’s where it really matters ;)

The mobile results are similar but have some nice spacing updates.

Hubcast-Podcast-Search-Results


When you click on the actual podcast name, you’re greeted with a more in-depth view of the details, as well as available episodes you can play right on the page.

Hubcast-Podcast-Results

Clicking on an individual episode will show you the episode description, and again, start the podcast directly from the browser with no need to download in a player.

Hubcast-Podcast-Listing

The entire update makes it more user-friendly and easier to discover new podcasts and actually listen - a real win-win!

What Marketers Should Know

First, start by making sure your podcast pages are using the proper Podcast Schema Markup so that they can be displayed properly in Google Search Results.

The Schema Markup will allow you to “...enable your podcast to appear in Google Search results and Google Podcasts, along with individual episode descriptions and an embedded player for each.”

Aside from ensuring your content is properly searchable by Google, continue creating remarkable audio content consistently and the updated results can help you see podcasting success.

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE