Google Podcast founder and head of product, Zack Reneau-Wedeen, tweeted last Thursday that the rollout was finally happening.
Included in his tweet was a quick run-through of what the updates look like for “Wait Wait… Don’t Tell Me!” from NPR.
Free Guide: The Inbound Marketer’s Guide to Search Engine Optimization
Rolling out this week you'll be able to search for and play podcasts directly in Google Search across Android, iOS, and desktop browsers, a step toward making audio a first-class citizen across Google. pic.twitter.com/29ohC7W9z8
Very exciting times for podcast hosts looking to get more plays, exposure, and potentially subscribes.
The results are extremely user-friendly, and let you get a quick taste of the content without having to go into an actual application or download a full episode. We dove deeper into the changes last week, but now we actually know what these results will look like.
What Podcast Listings Will Look Like In Google
While the update may not seem like a big to-do, behind the scenes it marks a big shift in ensuring that users are able to quickly access the content they’re searching for.
By Google indexing your audio tracks and actually creating index-able content by transcribing the content within your podcast, searchers can quickly sample podcasts they may be interested in directly from the results page.
In the past, many would argue that podcasts and other non-written content were not as valuable since they couldn’t be indexed, but now that’s changed.
Google is creating an experience that makes that content work for marketers while also exposing users to more content they would enjoy. .
Let’s take a look at what podcasts will actually look like in Google search results.