Skip to main content
Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free Assessment: How does your sales & marketing measure up?

Close

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Dan Tighe

By Dan Tighe

Aug 25, 2018

Topics:

Lead Generation Infographics
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Lead Generation  |   Infographics

What Really Converts? The Data Behind Landing Page Success [Infographic]

Dan Tighe

By Dan Tighe

Aug 25, 2018

What Really Converts? The Data Behind Landing Page Success [Infographic]

When you are reviewing your landing pages, it might be easy look at them and know you are following all of the best practices.

However, when you look at the numbers, are they converting to their full potential or are they maybe not converting at all?

If they aren’t, with a couple tweaks and understanding some key statistics, you might be able to solve this frustrating issue.

Whether it is the design elements, the copy, or the more technical aspects, we must craft each piece perfectly to get to that optimum conversion rate (Visitors to Contacts).

One of the best ways to improve your conversion rates is to review your current landing pages and try to identify some of the key areas where visitors might be falling off.

Is it your imagery? Is your messaging clear on what the visitor will receive? Is your form too long and intimidating for that stage of the marketing funnel? These areas are, in most cases, some of the common places that I often notice need improvement.

However, there also may be some areas that are not so obvious or that might not even come to mind when you first start reviewing your landing pages.

In a recent report from Unbounce, nearly 18,639 landing pages were analyzed to help give us some guidelines on where we should be focusing on when improving our landing pages.

Not only does this help expand our knowledge on how these key areas of improvements can affect our results, but they will give us a benchmark on the numbers we should be targeting.

For example, one very interesting statistic shared was around word count in relation to conversion rate.

Screen Shot 2018-08-24 at 9.18.05 AM

Represented in the graph, you can see there is a common trend across multiple industries that conversion rate will be lower on landing pages with higher word counts. This is something marketers should definitely be aware of!

Another key statistic in this article was regarding page speed. Thanks to the study, we have even more proof that when your landing page has faster load times, you are more likely to have higher conversion rates.

One way you can make your pages faster is by making sure your image files are the appropriate size.

Screen Shot 2018-08-24 at 9.40.02 AM

Take a look at some of your landing pages using tools such as WebPagetest is a great way to help identify those large images. Once you have identified these images, there are several free tools out there to help you compress them. Some of my favorite are TinyPng and JpegMini which are simple to use and will help you get those pages running much quicker.

If you are stuck on how to improve your conversion rate, then this infographic is perfect to help identify the less obvious areas that could help you improve your landing page metrics.

By making a few small tweaks to your landing pages, you will see those conversion rates start increasing right away. Check out the infographic below to review some even more valuable key statistics regarding the findings from this study.

landingpages-LG-unbounce-240418

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Related Articles

Should You Still Gate Your Content in 2024?

October 5, 2023
John Becker John Becker

Demand Generation vs. Lead Generation: What’s the Difference?

April 10, 2023
Kristen Harold Kristen Harold

35 Landing Page Examples to Inspire Yours in 2023

January 26, 2023
Ramona Sukhraj Ramona Sukhraj

Here's Why You Keep Getting Garbage Inbound Marketing Leads

December 19, 2022
Jessica Palmeri Jessica Palmeri

How To Grow Your Email List: 13 Savvy Tips To Try in 2023

November 22, 2022
Ramona Sukhraj Ramona Sukhraj

Increase Landing Page Conversion Rates With These 3 Simple, Powerful Hacks

June 2, 2022
Hannah Woods Hannah Woods

20 Tips for Optimizing Your Business Blog Articles for Conversions

April 21, 2022
Jen Barrell Jen Barrell

How To Make Each Lead Capture Form a Conversion Powerhouse

April 8, 2022
Carolyn Edgecomb Carolyn Edgecomb

The Selling 7: 5 Best Landing Page Video Examples

December 23, 2021
Zach Basner Zach Basner

Rethinking Your Approach to B2B Lead Gen, ft. Chris Walker (Inbound Success, Ep. 200)

June 21, 2021
Kathleen Booth Kathleen Booth

What is the Content Marketing Funnel and How Does It Work?

June 2, 2021
Kimberly Marshall Kimberly Marshall

What is Lead Nurturing?

May 28, 2021
Kimberly Marshall Kimberly Marshall

88 compelling words and phrases to prompt website visitors into action [Infographic]

April 24, 2021
Kaitlyn Petro Kaitlyn Petro

What is Conversion Rate Optimization? (Definition, Examples, and Tips)

March 31, 2021
Jolie Higazi Jolie Higazi

What is a good average landing page conversion rate?

March 12, 2021
Christine Austin Christine Austin

Call-To-Action Examples: 31 Designed to Earn Clicks and Generate Leads

March 11, 2021
Karisa Hamdi Karisa Hamdi

6 Reasons You're Not Generating Leads With Your Blog Content

November 9, 2020
Justine Timoteo Thomas Justine Timoteo Thomas

9 keys to building an effective landing page [Infographic]

October 3, 2020
Steve Polito Steve Polito

5 effective strategies for decreasing bounce rates on a blog article

August 25, 2020
Kevin Phillips Kevin Phillips

7 savvy tips to boost conversions in your retail e-commerce store

July 17, 2020
Pratik Dholakiya Pratik Dholakiya

Why Your “Read More” CTA May Be A Conversion Killer (& 12 Better Options)

March 5, 2020
Ramona Sukhraj Ramona Sukhraj

6 most common lead generation website problems (and how to fix them)

January 28, 2020
Jen Barrell Jen Barrell

Facebook ads help: Why are my ads not converting?

January 20, 2020
Rachel Palmateer Rachel Palmateer

11 Best Examples of Lead Generation Website Designs

January 20, 2020
Justine Timoteo Thomas Justine Timoteo Thomas

Top 9 proven lead generation ideas you need to try in 2020

December 3, 2019
Ali Parmelee Ali Parmelee