Skip to main content
Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free Assessment: How does your sales & marketing measure up?

Close

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Kwaku Awuah

By Kwaku Awuah

Jul 26, 2016

Topics:

Marketing Strategy
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Marketing Strategy

5 Critical Things You Need to Do During a Project "Post-Launch"

Kwaku Awuah

By Kwaku Awuah

Jul 26, 2016

5 Critical Things You Need to Do During a Project "Post-Launch"

project-management.jpgDon’t give yourself a pat on the back. -- Well, at least not yet.

Just because your project is live doesn’t mean it’s over. In fact, one of the most overlooked (and critical) parts of a project is what happens after it goes live. 

Simply finishing a project doesn't ensure that you're getting the most out of it just yet.  So, from a project management point of view, “completing a project," in no way means your work is done.

In the midst of excitement (or just plain relief) of delivering a project, managing its closure should be considered a phase in its own right.

Here are five tips to ensure effective project management in the post-launch phase of a project lifecycle.

#1. Check off Your Checklist

Make yourself a checklist well in advance of the final production deployment of your project (whether it be a blog article, eBook, campaign, etc.) so that you’ve got something to check after the dust has settled.

In it, think about the things that you need to monitor to make 100% sure that the project is working as it should. If it’s a website redesign project, below might suffice:

  • Completed post-live QA, ensuring it works cross-platform, browsers, and devices as defined in your contract?
  • Set up server monitoring? 
  • Confident that systems are robust, and secure with a back-up plan in case if it all falls over?
  • Created 301 redirects?
  • Googled it, checked the index and follow are set properly and checked the meta descriptions?
  • Submitted sitemaps and updated Google Webmaster tools?  
  • Checked that tracking and analytics are working?
  • Checked that any required data is being collected, that forms are working, data can be exported and is being backed up?

#2. Store All Project Files

Before your team forgets about what they’ve just completed, make sure the project is closed properly from an administrative perspective.

Check that the everyone has put their files on a shared server or drive, and that those folders are in order. Create archives for old files and ensure final versions are clearly labeled.

It’s amazing how much you’ll appreciate this organization 6 months later, when you've saved yourself hours of fishing through your computer for a random PSD or text file.

#3. Test and Analyze

Explore if the project is properly solving the original business objectives and evaluate if users are doing what you intended them to. 

Talk with client stakeholders, use focus groups, user testing and analytics identify any issues and explore opportunities to optimize the project.

Instead of trying to make quick fixes, it's better to be a bit more strategic.

It’s time to start thinking about next steps. How is the project performing against your KPIs – to what extent is it getting results?

#4. Develop a Roadmap

When you’re clear about the issues and opportunities, create a roadmap to carefully define the sequence of implementing them. Here, if you’re not careful, you’ll end up with a bunch of change requests with no particular structure.

Plan it out by taking into consideration the client’s budget and the importance rather than the perceived urgency of the changes.

Start with the quick wins and plan out the bigger opportunities and enhancements so that the client knows what they can expect, when.

#5. Retrospective: Review & Learn

An important step in every project is to learn from it.

Post project reviews are essential. From an agency perspective, for example, it’s key to analyze what went well, what didn’t go so well, and what can be improved on for next time.

To do this, it’s key to take learnings from everyone who was involved in the project.

Look at the original estimates and compare them against actuals – look to see if any departments spent more or less than estimated and document that information in a post project review to help you learn from it for future projects.  

Ask yourself how this should shape future projects and make sure you share your learnings with the rest of your team.

It’s also important to be transparent and share the information with your customer or client too, so they can understand for future projects why things are estimated the way they are.

Takeaway

After a project is launched, the last thing many project teams want to do is relive the process and look for ways to improve, but it's important to evaluate whether project objectives were met, determine how effectively the project was run,  and to ensure that you are getting the greatest possible benefit from the project.

What else is there to think about when completing a project and managing it when it’s completed? If you’ve got any more tips, please share using the comments below.

 

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Related Articles

'The Big 5': Best Business Blog Topics to Drive Traffic and Sales (+ examples)

February 5, 2024
Marcus Sheridan Marcus Sheridan

'Business is Booming — So Why Should I Invest in Marketing?' (+ Video)

February 1, 2024
John Becker John Becker

20 Value Proposition Examples that Every Marketer Can Learn From in 2024

January 18, 2024
John Becker John Becker

How to Talk About Price on Your Website (+ examples)

January 17, 2024
Chris Duprey Chris Duprey

5 Examples of Companies with Great Multi-Brand Websites

January 7, 2024
John Becker John Becker

Website Conversions in 2024 — STOP, START, KEEP

December 25, 2023
Vin Gaeta Vin Gaeta

10 Marketing Objective Examples To Guide and Focus Your Strategy

December 21, 2023
Katie Coelho Katie Coelho

4 Questions for Defining a Winning Value Proposition in 2024

December 17, 2023
John Becker John Becker

How is IMPACT Different From Other Agencies?

November 29, 2023
Marcus Sheridan Marcus Sheridan

Video Marketing: What Your 2024 Business Video Strategy Must Include

October 30, 2023
Lindsey Schmidt Lindsey Schmidt

Create Better Website Videos by Avoiding These 3 Mistakes

October 25, 2023
Lindsey Schmidt Lindsey Schmidt

4 Ways To Recession-proof Your Website In 2024

October 22, 2023
Marcus Sheridan Marcus Sheridan

Is Content Marketing Dead in 2024?

October 11, 2023
Marcus Sheridan Marcus Sheridan

How Should My Marketing Budget Change With AI?

October 9, 2023
Marcus Sheridan Marcus Sheridan

Sales vs Marketing in 2024: What’s The Difference?

October 8, 2023
Marcus Sheridan Marcus Sheridan

What Should a 2024 Content Marketing Strategy Include?

September 21, 2023
Mandy York Mandy York

HubSpot Pricing: Your Guide to Everything HubSpot Costs

August 24, 2023
Will Smith Will Smith

Why Trust Is the True Currency for All Business

August 9, 2023
Marcus Sheridan Marcus Sheridan

10 Marketing KPIs You Should Be Tracking

August 3, 2023
Carolyn Edgecomb Carolyn Edgecomb

How To Become a Better Business Coach

July 31, 2023
Allison Riggs Allison Riggs

Do You Need a New Website? Maybe Not

July 19, 2023
Vin Gaeta Vin Gaeta

How to Create a Content Map To Solve Your Marketing Guesswork

July 6, 2023
Brian Casey Brian Casey

Inbound Marketing vs. Content Marketing: What's the Difference? 

July 3, 2023
Brian Casey Brian Casey

How To Do a Competitive Analysis In 5-and-a-half Easy Steps

June 29, 2023
John Becker John Becker

Why Hiring a Coach is the Surest Way to Spur Business Growth

June 28, 2023
Bob Ruffolo Bob Ruffolo