Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Course: Fundamentals of Social Media Marketing

Start the Course Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
Close
Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing
Start the Course
Fundamentals of Social Media Marketing
Free Social Media Course
View Fundamentals of Social Media Marketing
Fundamentals of Social Media Marketing

Free Course:

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

Why Lady Gaga is the Queen of Social Media

By John Bonini

John Bonini also recommends this free course, Fundamentals of Social Media Marketing.

Why Lady Gaga is the Queen of Social Media Blog Feature

The following article was referenced on the Wall Street Journal's SmartMoney

Forget your poker face.

If Twitter was a poker tournament, Lady Gaga just came up with a royal flush, becoming the first person to accumulate 20 million followers.

That’s right. Out of all the celebrities and political figures that clutter the Twitter universe, Lady Gaga has got them all beat in the all-important popularity contest.

Free Course: Fundamentals of Social Media Marketing

Not Justin Bieber (18 million), or Katy Perry (15.7 million) and not Shakira (14.5 million). Lady Gaga rules supreme in the social media landscape.

In addition to her record-setting Twitter following, Lady Gaga also boasts over 49 million “likes” on her Facebook page. 

She also just launched her very own social network called Little Monsters.

It's true, we've signed up ourselves. Just kidding of course. (Or are we?)

How Does She Do It?

As Gaga herself would say, “she was born this way!”

But more to the point, unlike many other celebrities, Lady Gaga has said that she actually personally updates her accounts and statuses. Gaga’s Twitter and Facebook updates range from anecdotal personal stories, bands she’s been listening to a lot, and backstage information, such as stories from rehearsals or the recording studio. And followers know they're directly from Gaga herself.

The bottom line is she keeps her followers engaged and informed. And most importantly, she does this herself.

You may be wondering, why does a person like Lady Gaga care or put any significance on Facebook likes or Twitter followers?

Simply put, she’s a pop artist! You know, “pop”, as in popular.

In the world of pop music, artists can often be “here today, gone tonight,” so not only must they capitalize on their popularity, but now with the advent of social media, they’re able to better connect with their fans and followers and keep them engaged, maybe even prolonging their 15 minutes of fame.

Granted, a star as big as Lady Gaga probably doesn’t have to worry about flaming out anytime soon, however, there is a message to be found in staying engaged with followers and providing interesting content to keep them there and attract new fans.

The Blue Print

Along with the large following the pop star has accrued, Gaga has also managed to stay engaged in more creative ways than simply posting frequent status updates.

Lady Gaga even teamed with the popular social gaming company Zynga to create GagaVille, her own twist on the popular gaming app, Farmville.

In a recent story from the BBC News, Stewart Townsend, from Twitter marketing and analysis firm Datasift, said he believed Lady Gaga has set an example of how social media could be utilized successfully.

“She’s active, she participates, she listens, she engages, “ Townsend said. “A lot of brands or agencies are just in listening mode – and don’t react.”

Indeed she has developed a blueprint. Lady Gaga’s latest album, Born this Way, has sold upwards of 8 million copies, thanks in large part to a strong social media presence.

This is significant in that it is applicable to any business or entrepreneur trying to establish and develop a loyal following through social media. Keep them interested and engaged!

Edge of Glory

So while most of us may not be able to pull off wearing unique headdresses while performing in front of sell-out crowds at Madison Square Garden, we can certainly mimic Lady Gaga’s effort to engage and keep followers interested through the various social media platforms.

The most important aspect of Lady Gaga’s social media presence is the amount of sharable content she produces. She keeps people entertained and interested in what she has to say and the media and content that she shares.

So while all the other female pop stars are “going Gaga,” meaning they’re copying and mimicking her style, the rest of us in the business industry should be looking to go “Gaga” as well.

After all, couldn’t we all benefit from record-setting social media followings?

Key Takeaways:

  • Lady Gaga is the first person to accumulate 20 million Twitter followers.
  • She personally updates her account and statuses.
  • Using social media, Lady Gaga has kept fans and followers engaged and interested in unique stories and shareable content.

Photo Courtesy of MIXEvent under License Attribution 2.0 Generic (CC BY 2.0)

Fundamentals of Social Media Marketing
Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

Topics:

Social Media Marketing
Case Studies
Published on March 15, 2012

Recent Articles

ICYMI: Digital Marketing News Update for July 26, 2021
July 26, 2021 • 6 min read
ICYMI: Digital Marketing News Update for July 19, 2021
July 19, 2021 • 6 min read
How Facebook's news feed algorithm works and prioritizes content
July 14, 2021 • 4 min read
ICYMI: Digital marketing news update for July 12, 2021
July 12, 2021 • 5 min read
Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust
July 7, 2021 • 4 min read
ICYMI: Digital marketing news update for July 6, 2021
July 6, 2021 • 5 min read
ICYMI: Digital marketing news update for June 28, 2021
June 28, 2021 • 6 min read
ICYMI: Digital marketing news update for June 21, 2021
June 21, 2021 • 5 min read
ICYMI: Digital marketing news update for June 14, 2021
June 14, 2021 • 6 min read
ICYMI: Digital marketing news update for June 7, 2021
June 7, 2021 • 6 min read
ICYMI: Digital marketing news update for May 24, 2021
May 24, 2021 • 6 min read
Best times to post on social media in 2021 (new data)
May 19, 2021 • 4 min read
ICYMI: Digital marketing news update for May 17, 2021
May 17, 2021 • 5 min read
ICYMI: Digital marketing news update for May 10, 2021
May 10, 2021 • 6 min read
ICYMI: Digital marketing news update for May 1, 2021
May 1, 2021 • 3 min read
Twitter fails to buy Clubhouse, whose creators can now make money... so what?
April 8, 2021 • 6 min read
Marketers, Facebook Analytics will be no more on June 30, 2021
April 2, 2021 • 2 min read
7 best social media management tools in 2021 (+ VIDEO)
March 26, 2021 • 12 min read
12 ways you're totally blowing your business social media strategy
March 24, 2021 • 11 min read
Twitter teases Super Follows, Communities; undo send tweet still a rumor
March 11, 2021 • 4 min read
LinkedIn adds new 'Products' highlight tab on company pages
February 25, 2021 • 2 min read
54 jaw-dropping social media statistics for businesses [New for 2021]
February 23, 2021 • 8 min read
Facebook video best practices: what you need to know to grow your video presence
February 16, 2021 • 9 min read
27 best digital marketing news sites (updated for 2021)
January 26, 2021 • 7 min read
Should you care about Clubhouse, the new audio-based social media app?
January 19, 2021 • 3 min read