Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

How to Define Roles With Your Inbound Marketing Agency

By Ramona Sukhraj

Ramona Sukhraj also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

How to Define Roles With Your Inbound Marketing Agency

For many companies, they know that they need help with their marketing, but inbound marketing might as well be a foreign language.

Landing page development, calls-to-action, social media marketing, blogs, buyer personas...the list goes on. The mere concept of these strategies are completely unknown to them.

So where do you go fromhere?

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

As a brand or business what exactly do you need to do to when working with an inbound marketing agency? What role should you play in the process?

Like any successful relationship, that of a client and its agency is one of give and take and requires effort from both parties.  Here are four things that every client should practice when defining roles with their inbound marketing agency.

4 Tips for Defining Roles With Your Inbound Marketing Agency

1. Identify Buyer Personas

Simply put, a Buyer Persona is a detailed description of your ideal prospect; who you're ultimately trying to reach. When starting any business endeavor, you need to know who is attracted to your product or service and who you want to attract.  How old are they? What do they do for a living? What are their needs?  Your agency needs to know what your audience is looking for in order to cater content to them. That begins with creating distinct Buyer Personas.

2. Know your Value Proposition

What is your promise to the consumer? What are you offering them? Before developing content, your agency needs to know what you do and where it is you shine compared to your competitors. Once this is determined, it becomes clearer to your agency what needs to be stressed in your marketing.

Knowing your value proposition also helps ensure relevancy.

Say for example, you're an event planner who specializes in weddings. If your value proposition isn't clearly defined or communicated, you may wake up one day and find an article titled "How to throw the BEST Bieber Fever Themed Sweet Sixteen EVER" on your blog. --- Ok, that's a bit extreme, but you get the picture.

Know what you're offering, know your expertise, and your agency can develop content around it.

3. Know your Brand Identity

Much like your Buyer Personas and Value Proposition, your Brand Identity is an integral part of your business' foundation. Visuals aside, Brand Identity is the perception that you want to give off.  It is how and what  your brand wants to communicate with its potential consumers.

Clearly defining your identity and communicating it with your agency helps them capture your voice. Even if you don't have a hand in the writing, this ensures that the personality of your brand shines through the content and is consistent.

The best content shapes your image; it doesn't send mixed or unwanted messages. If you and your agency know your identity, there will be no confusion.

4. Maintain Ongoing Communication

In every relationship, communication is key. In a long term commitment with an inbound marketing agency, you as a client need to maintain regular and ongoing communication. Make sure that you schedule a time, perhaps once a week, or every other week to discuss your strategy with your agent.

    • What content is effective? Which isn't?
    • What do you want to see more of?
    • What are the new developments in your industry?
    • What is no longer relevant?

This is your opportunity to express any concerns, ask questions, and make changes. This type of open, consistent communication is the only way to guarantee that what you want is achieved and your goals reached.

You may also consider using collaborative software like Google Drive. These programs allow you and your agents to work together on spreadsheets, blog drafts, etc. and make changes as needed.

Overall, stay in contact with your agency so they know what you expect and what to expect from you.

Don't be afraid to play an active role in the development of your content. No one knows your business and brand better than you do and your input can only take your inbound marketing campaigns to the next level.

Cartoon Credit: Privcom

The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Working With Marketing Agencies
Published on October 22, 2014

Recent Articles

5 Prep Secrets for a Smoother, More Successful Website Project Plan (+ Infographic)
May 16, 2022 • 8 min read
Why Have All of Our Old Inbound Marketing Agencies Failed Us?
April 19, 2022 • 6 min read
How To Hire An Inbound Marketing Agency
February 17, 2022 • 14 min read
In-house Marketing vs Agency: What’s Best For Your Business?
February 8, 2022 • 9 min read
How Much Does Inbound Marketing Cost in 2022?
January 24, 2022 • 12 min read
Outsourcing Is Broken: Why We Need To Rethink the Relationship Between Client and Agency
December 10, 2021 • 6 min read
5 Common Problems When Working With a Video Production Agency
November 27, 2021 • 8 min read
Top 13 Inbound Marketing & HubSpot Solutions Partner Program Agencies for 2022
October 29, 2021 • 8 min read
How is IMPACT Different From Other Agencies?
October 27, 2021 • 5 min read
Why You Might Want to Hire a Marketing Coach Instead of an Agency for Your Business
October 26, 2021 • 7 min read
How to Fire Your Marketing Agency
October 1, 2021 • 6 min read
Hesitant to Start They Ask, You Answer Mastery? Here’s When You Should (and Shouldn’t) Wait
May 19, 2021 • 4 min read
6 signs it’s time to switch marketing agencies (+ video)
April 20, 2021 • 7 min read
Every website agency talks about strategy; How is IMPACT different?
April 19, 2021 • 5 min read
How to know if you’re ready for They Ask, You Answer Mastery
April 16, 2021 • 5 min read
What are the steps of IMPACT’s sales process?
April 14, 2021 • 4 min read
Strategy-driven website redesign: 5 IMPACT-built websites that solve client challenges
April 7, 2021 • 4 min read
The Best Inbound Marketing Agencies All Possess These 6 Traits
April 1, 2021 • 6 min read
Getting started: What happens after I sign up for They Ask, You Answer Mastery?
March 29, 2021 • 5 min read
Think you can't afford They Ask, You Answer Mastery? Take a close look at your budget
March 17, 2021 • 6 min read
Buyer beware: Why you should be skeptical of a free HubSpot or website audit
February 23, 2021 • 4 min read
Is IMPACT the right agency for you?
February 9, 2021 • 6 min read
A messy HubSpot portal is not your problem: Here’s why
February 5, 2021 • 6 min read
Top 7 questions to ask when hiring an inbound marketing agency
February 2, 2021 • 10 min read
Working with IMPACT on paid media: What to expect
January 13, 2021 • 4 min read