Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Download the Playbook
Fill out the form to get your playbook
Thank you! You have been subscribed.
... Inbound Marketing Marketing Strategy
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Guide
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Google is blocking 18 million coronavirus scam emails every day

By Karisa Hamdi

Karisa Hamdi also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

Google is blocking 18 million coronavirus scam emails every day

Email scamming has always been an issue, but Google has seen an explosion in phishing emails since the COVID-19 pandemic started.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

On any given day, Google blocks up to 100 million phishing emails. Lately, as much as 20% of these have been related to coronavirus.

Scammers have been using coronavirus to their advantage to try and trick users into giving up personal data, hoping that in this time of fear and uncertainty people will be more willing to share their personal information.

Users are being sent emails that impersonate major players in the coronavirus pandemic such as the World Health Organization (WHO) or local government officials offering fake support packages.

18-million-blocked-emails-google-example

 

Luckily, Google has reported that its machine learning tools are able to block 99.9% of these types of emails from reaching users.

Unsurprisingly, Google isn’t the only company reporting an uptick in coronavirus-related phishing emails.

Barracuda Networks has seen a 667% increase in coronavirus related attacks since the end of February, while Menlo Security had a 32% increase in daily attacks between February 25th and March 25th.

How does this affect me?

If one of these emails slips through Google’s blocking system and ends up in your inbox you could potentially fall victim to one of these scams. It’s important to be aware of who the sender of the email is and to not click on any suspicious-looking links.

The US Secret Service has determined that with these types of scams the links are typically a Microsoft Office or WordPad files, so be especially wary of those links.

18-million-blocked-emails-google-link-example

 

The emails you should be sending now

Now more than ever it’s important to communicate with your prospects and customers.

Of course, you wouldn’t be sending a fake email with malicious software meant to steal personal data, but as you create your own marketing campaigns, make sure others wouldn’t view your communication as negatively opportunistic.

Scammers are using the pandemic for personal gain by exploiting the current state of the world for their own objectives; make sure your marketing can't be accused of the same self-serving callousness. 

You should always have your customer’s best interest in mind, but you need to make sure this is a top priority during these tougher times.

Now is the time to make sure you’re helping customers and being flexible with what their needs are. Everyone and every business is going through something different and it’s important for you to listen to them and be understanding.

Your marketing outreach must be helpful and empathetic, not salesy and tone-deaf.

Without a clear end date for the pandemic, this is something you’ll need to keep in the back of your mind for the foreseeable future as you build out your marketing strategies.

Remember to ask yourself “is this better serving my business or is it better serving my customer?” before finalizing any strategy you create.

And keep in mind that people are likely to be on-edge and guarded.

The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Guide
The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

News
Email Marketing
Marketing Strategy
Published on April 27, 2020

Recent Articles

INBOUND 2021 Recap: Takeaways, Speakers, and Lessons Learned
October 25, 2021 • 7 min read
Drift report on pandemic fallout reveals seismic shift in marketing strategy
September 9, 2021 • 3 min read
Google Shares New Tools to Audit Website User Experience
August 12, 2021 • 3 min read
Google: Website Content Quality More Important Than Quantity
August 10, 2021 • 3 min read
New HubSpot CMS Hub Starter Tier Released for Growing Businesses
August 6, 2021 • 4 min read
Why most marketing 'news' doesn't matter to inbound marketers
August 3, 2021 • 4 min read
Gartner: Slashed 2021 marketing budgets increases in-house ownership
July 30, 2021 • 6 min read
ICYMI: Digital Marketing News Update for July 26, 2021
July 26, 2021 • 6 min read
How to Optimize Videos On Your Business Website for Search
July 23, 2021 • 4 min read
Data: 'Funny' seniors imagery is not only demeaning, it's inaccurate
July 21, 2021 • 4 min read
ICYMI: Digital Marketing News Update for July 19, 2021
July 19, 2021 • 6 min read
Google: 'Here's how to prepare for the future private web'
July 16, 2021 • 4 min read
How Facebook's news feed algorithm works and prioritizes content
July 14, 2021 • 4 min read
ICYMI: Digital marketing news update for July 12, 2021
July 12, 2021 • 5 min read
Too many internal links in content can confuse Google about site structure
July 9, 2021 • 5 min read
Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust
July 7, 2021 • 4 min read
ICYMI: Digital marketing news update for July 6, 2021
July 6, 2021 • 5 min read
Google July 2021 core update rolling out over next 2 weeks
July 2, 2021 • 4 min read
ICYMI: Digital marketing news update for June 28, 2021
June 28, 2021 • 6 min read
Google punts third-party cookie ban to 2023 for 'responsible planning'
June 25, 2021 • 6 min read
ICYMI: Digital marketing news update for June 21, 2021
June 21, 2021 • 5 min read
Finally, Google page experience core update is rolling out
June 18, 2021 • 3 min read
Apple Mail privacy news spooks email marketers, newsletter creators
June 16, 2021 • 4 min read
ICYMI: Digital marketing news update for June 14, 2021
June 14, 2021 • 6 min read
ICYMI: Digital marketing news update for June 7, 2021
June 7, 2021 • 6 min read