Once a platform geared exclusively towards fashion, food, and lifestyle, Instagram has become a magnet for brands looking for new ways to connect with customers and fans.
An estimated 71% of U.S. businesses are using Instagram in their social media marketing efforts. But how do businesses measure platform success? Should they track follower count? Or engagement? A combination of both?
When it comes to a good hashtag, be mindful of your word choices. Create a clever catchphrase that speaks to your audience — one that your followers will want to use in their day-to-day posts. (For example, #JustDoIt has a much better emotional appeal than #Nike.)
Key Lesson: Hashtag with intention. One relevant hashtag is better than 30 click-bait hashtags.
3. Take Advantage of Micro-Influencers over Mega-Influencers
When you hear the term “Instagram Influencer,” you probably think of a mega-influencer with millions of followers who can spread your company message far and wide.
But those “mega-influencers” are actually few and far between. According to HubSpot’s report, they only make up about 1.9% of the entire Instagram user base.
While mega-influencers may have a wide reach, they might not be able to reach the right audience for your product or brand.
That’s where micro-influencers enter the picture.
According to the report, micro-influencers typically have a loyal fanbase of between 50,000-100,000 followers and often specialize in specific lifestyle areas.
If your brand is interested in investing in an Instagram influencer strategy, a micro-influencer with the right audience appeal is a better bet than a mega-influencer with a broad base of support.
Key Lesson: A micro-influencer who really connects with your audience is more cost-effective than a mega-influencer with no obvious association to your brand identity.
With such a large (and growing) user base, Instagram is a must-have in any social media strategy. And with these three insights, you can ensure that you invest your time and energy wisely to optimize the results for your business.
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