Once a platform geared exclusively towards fashion, food, and lifestyle, Instagram has become a magnet for brands looking for new ways to connect with customers and fans.
An estimated 71% of U.S. businesses are using Instagram in their social media marketing efforts. But how do businesses measure platform success? Should they track follower count? Or engagement? A combination of both?
When it comes to a good hashtag, be mindful of your word choices. Create a clever catchphrase that speaks to your audience — one that your followers will want to use in their day-to-day posts. (For example, #JustDoIt has a much better emotional appeal than #Nike.)
Key Lesson: Hashtag with intention. One relevant hashtag is better than 30 click-bait hashtags.
3. Take Advantage of Micro-Influencers over Mega-Influencers
When you hear the term “Instagram Influencer,” you probably think of a mega-influencer with millions of followers who can spread your company message far and wide.
But those “mega-influencers” are actually few and far between. According to HubSpot’s report, they only make up about 1.9% of the entire Instagram user base.
While mega-influencers may have a wide reach, they might not be able to reach the right audience for your product or brand.
That’s where micro-influencers enter the picture.
According to the report, micro-influencers typically have a loyal fanbase of between 50,000-100,000 followers and often specialize in specific lifestyle areas.
If your brand is interested in investing in an Instagram influencer strategy, a micro-influencer with the right audience appeal is a better bet than a mega-influencer with a broad base of support.
Key Lesson: A micro-influencer who really connects with your audience is more cost-effective than a mega-influencer with no obvious association to your brand identity.
With such a large (and growing) user base, Instagram is a must-have in any social media strategy. And with these three insights, you can ensure that you invest your time and energy wisely to optimize the results for your business.
Fundamentals of Social Media Marketing
Learn how to use social media to successfully drive awareness and engagement for your business
In this free course, you’ll learn:
How to choose the right social platforms for your business
Basic best practices for different social media channels