Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Register Here
Close

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.
Register Here
The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

4 Ways to Increase Prospect Engagement on Twitter

By Carolyn Edgecomb

4 Ways to Increase Prospect Engagement on Twitter

 Unlocking the Full Potential of TwitterBefore we go any further, I want to talk about Forrester's latest study.

I was shocked when I saw the following statistic.

Take a deep breath and breathe. Here it is ... only 55% of marketers are satisfied with Twitter.

Are you just as shocked as I was? The overall goal of Twitter is to help companies develop deeper connections and relationships with their fans and audience. However, somewhere something went wrong.

Are marketers unable to unlock the full potential of Twitter?

Do you even know where to start?

 Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

It's extremely difficult to generate a huge following overnight. It's going to take some time and effort. Twitter isn't about following just anyone and only posting content when you feel that it's necessary.

Twitter is a totally different animal than Facebook. Just because you've successfully mastered Facebook, doesn't mean you will have the same success on Twitter.

It's all about being able to reach and attracting your existing follower base organically. It's all about context and timing. On a high speed, fast paced social network like Twitter, posting once or twice a day isn't going to work. You will need to increase the volume to keep your audience actively engaged and your brand at the forefront of their mind.

1. Effectively Using Hashtags

One faux pas that users and marketers tend to frequently make is in regards to hashtags.

Before you schedule your next tweet, you may want to ask yourself if you're effectively and accurately using hashtags in your tweets to reach your target audience?

Three of the biggest most common mistakes I've seen on Twitter are:

    1. Making every word a hashtag
    1. Using too many hashtags
    1. Using irrelevant trending hashtags

So ... have you made any of those mistakes? It's okay; it's just between you and myself. I won't tell.

By making every word a hashtag, I'm talking not talking about putting two or three words together to make a hashtag. I am talking about, #Twitter is the #best #socialmedia #platform for #increasing #engagement #between a #brand and their #audience.

That can get a little annoying. Consider sticking to three or four hashtags per tweet that are relevant to your industry or the services your company provides. Hopefully, we all know what can happen if you use an irrelevant hashtag. No one wants to relive the Kenneth Cole Twitter debacle.

2. Two Way Engagement

Just like every other social network and marketing activity you partake in, there are best practices to ensure that you're getting the most from that marketing initiative.

Each social platform is different and the same practices on Facebook are not going to be relevant on Twitter.

Here are three best practices to ensure that your actively engaging with your audience.

Have you ever started a tweet with @twitterhandle? If so, you might want to stop if your objective isn't for the tweet to only appear in the feeds for those individuals that follow you and the person you're mentioning. Some ways to work around that feature is to add a period in front of the persons Twitter handle.

You don't need to use all 140 characters! How else do you expect your audience to retweet or share your content? You want the entire tweet to appear. You don't want them to cut out the most important terms and content to wedge all that information into the 140 characters. It's best to stick to shorter tweets. Keep them in the range of 100-120 characters. Giving your audience plenty of space to include your username and maybe even the ability to add another hashtag.

And, don't wait till the end of your tweet to add a link. Even though it is only a maximum of 140 characters, do you really think that your audience is going to read the entire thing? With an attention span of 8 seconds or less, probably not. Consider placing your link a quarter of the way into your tweet, you might be surprised by the number of retweets and favorites you'll get. It's all about grabbing their attention as quickly as possible.

3. Twitter Lists

Another under utilized key feature. It's just lurking in the shadows with the hope of being discovered.

You've probably seen this feature while clicking on links and wandering around your Twitter feed. But, you have no idea what to do with it.

You're in luck. It's actually a great way for companies to segment and track their audience. You also have the ability to make your lists public or private.

Twitter lists can include:

    • HubSpot Partners
    • Marketing
    • Social Media
    • Customers
    • Employees
    • Industry Thought Leaders

Those are just a few. Your options are endless.

4. Promoted Posts

Whenever people hear the word promoted posts they tend to shy away. This doesn't always have to be something that's bad or frowned upon. Social networks are increasing the effectiveness of this feature.

No one likes to pay for something that doesn't work. But the same goes for just posting on Twitter. Are you wasting your time posting on a social network? You might be if you're not reaching the right audience.

With promoted posts and lead generation cards the chances of actually reaching your audience is an arms length away.

Through promoted posts you now have the ability to target users based on their interests, keywords, location, device and platform, and gender as well as someone’s followers.

The reach of your posts is almost endless. Giving you the ability to target and engage with users based on their specific needs. There is nothing worse than sending an email to a group of people that aren't interested. The same concept applies to Twitter. Sometimes in order for you to effectively reach your audience you need to tailor your content and tweets to match their needs and wants.

Photo Credit

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Topics:

Social Media Marketing
Published on November 6, 2013

Recent Articles

How To Build an Effective Instagram Video Marketing Strategy
April 30, 2022 • 12 min read
How Facebook's news feed algorithm works and prioritizes content
July 14, 2021 • 4 min read
Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust
July 7, 2021 • 4 min read
Best times to post on social media in 2021 (new data)
May 19, 2021 • 4 min read
Twitter fails to buy Clubhouse, whose creators can now make money... so what?
April 8, 2021 • 6 min read
Marketers, Facebook Analytics will be no more on June 30, 2021
April 2, 2021 • 2 min read
7 Best Social Media Management Tools (+ Video)
March 26, 2021 • 12 min read
12 ways you're totally blowing your business social media strategy
March 24, 2021 • 11 min read
Twitter teases Super Follows, Communities; undo send tweet still a rumor
March 11, 2021 • 4 min read
LinkedIn adds new 'Products' highlight tab on company pages
February 25, 2021 • 2 min read
54 jaw-dropping social media statistics for businesses [New for 2021]
February 23, 2021 • 8 min read
Facebook video best practices: what you need to know to grow your video presence
February 16, 2021 • 9 min read
27 best digital marketing news sites
January 26, 2021 • 7 min read
Should you care about Clubhouse, the new audio-based social media app?
January 19, 2021 • 3 min read
How to maximize lead generation via Facebook posts and ads
January 18, 2021 • 4 min read
Working with IMPACT on paid media: What to expect
January 13, 2021 • 4 min read
Instagram advertisers can create branded content ads on creators’ accounts
January 6, 2021 • 2 min read
The top 10 social media trends for brand survival in 2021 [Infographic]
January 2, 2021 • 4 min read
6 holiday campaign examples that are total showstoppers
December 25, 2020 • 5 min read
Pinterest continues diversity and inclusion efforts with new features and leadership
December 16, 2020 • 3 min read
TikTok still available in the US despite not reaching a sell-off deal
December 11, 2020 • 2 min read
New Pinterest weighted ads have better CX customization
December 8, 2020 • 3 min read
Social media image sizes guide for 2020, 2021, and beyond (+ examples)
November 11, 2020 • 13 min read
New report: 2021 social media marketing predictions
November 10, 2020 • 4 min read
How Major League Baseball enhanced their fan community during COVID-19
November 5, 2020 • 3 min read