Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Course: Elements of a Great They Ask, You Answer Website

Start the Course Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
... Inbound Marketing Web Design
Close
Elements of a Great They Ask, You Answer Website

Free Course:

Elements of a Great They Ask, You Answer Website
Start the Course
Elements of a Great They Ask, You Answer Website
Free Website Course
View Elements of a Great They Ask, You Answer Website
Elements of a Great They Ask, You Answer Website

Free Course:

Transform your website into your best salesperson and get set up for inbound marketing success!

In this course, you’ll learn:

  • What content and features your website needs to succeed with inbound marketing
  • How to design your website to best educate your audience
  • How to gradually make improvements or redesign entire elements of the website

Color Theory for Designers: A Crash Course [Infographic]

By Marcella Jalbert

Marcella Jalbert also recommends this free course, Elements of a Great They Ask, You Answer Website.

Color Theory for Designers: A Crash Course [Infographic] Blog Feature

Color theory is something that has become second nature to all of us working in the design field, as instinctual as the shortcuts our fingers execute without really thinking about. It’s something we learned many moons ago, but not something we always get a chance to really meditate on.

Free Course: Elements of a Great They Ask, You Answer Website

Oftentimes in creating a design, we make color choices based on our instincts, but we hardly ever stop and think of the why. Now and then, it’s a good idea to revisit our roots and get in touch with our foundation. Knowing solidly where your choices come from (and why!) gives you confidence in your work and the ability to speak on the designs you create.

Color can make or break a design simply because there is so much to consider. Micah Bowers (author and creator of the below infographic) of Toptal states, “Color is packed with properties, and each property has a wide range of possibilities.” This is why color, according to Bowers, can often be tricky to work with.

The following infographic is a great snapshot of some of those many rules and principles we call on daily when working with color in our designs -- whether we're looking to contrast, complement, and so on. It highlights 12 key takeaways that I believe are often pushed to the recesses of our active minds. This infographic will refresh our memories on some of the most important parts of color theory, but first let’s talk about a few of the standouts.

Color is psychological

We often have our own developed color associations, but colors already have their own built in set of associations. There is a set of psychological reactions that can be caused by the way you use a color. Like Bowers says, certain tones of blue can create a sense of sadness while others create a sense of water-like tranquility. Some yellows can create a sense of joy and lightness, while others create a sense of danger or anxiety.

Unconventional colors stand out

I almost always have one unconventional color (ie. a bright accent color) in any given color palette. It gives you more control in guiding the viewer's eyes. Often I will use this type of color for anything relating to a BOFU (or bottom of the funnel) offering -- this could be a button, supporting text, background pattern, or illustration. Using this method repeatedly subconsciously builds a set of rules in the user’s mind that this color holds important to your website, brand, or content.

Color accessibility can't be ignored

In a technological world that is putting increasing focus on accessibility (as it should), it’s ignorant of us to convey information with color alone, as some of our friends experience color blindness. For example, an exit button should not just be red but also have an icon or text that conveys that message as well.

Basic color schemes are best

Anyone who’s worked with me knows this is my favorite. Sometimes less is more, and the more colors you plaster over a website, the harder it is to create an impact with those colors. Keeping to a more subtle schema gives you more power in the colors you do use.

Let’s dive into all twelve key takeaways with this infographic from Toptal.


InfographicInfographic by Toptal
Elements of a Great They Ask, You Answer Website
Elements of a Great They Ask, You Answer Website

Free Course:

Elements of a Great They Ask, You Answer Website

Transform your website into your best salesperson and get set up for inbound marketing success!

In this course, you’ll learn:

  • What content and features your website needs to succeed with inbound marketing
  • How to design your website to best educate your audience
  • How to gradually make improvements or redesign entire elements of the website

Topics:

Web Design
Infographics
Published on April 13, 2019

Recent Articles

11 Pricing Page Examples for Business Websites (Updated for 2022)
January 18, 2022 • 10 min read
8 Crucial Elements Every Homepage Should Have [+Video]
January 15, 2022 • 6 min read
What Does a Great Inbound Marketing Website Look Like in 2022?
January 10, 2022 • 11 min read
What Makes a Good Website Design? 7 Award-Winning Examples To Be Inspired By
December 18, 2021 • 9 min read
What Is a Learning Center and Why Does My Website Need One?
November 22, 2021 • 6 min read
5 Prep Secrets for a Smoother, More Successful Website Project (+ Infographic)
October 14, 2021 • 7 min read
7 Self-Service Tools on Business Websites to be Inspired By
September 29, 2021 • 7 min read
Google Shares New Tools to Audit Website User Experience
August 12, 2021 • 3 min read
New HubSpot CMS Hub Starter Tier Released for Growing Businesses
August 6, 2021 • 4 min read
ICYMI: Digital Marketing News Update for July 26, 2021
July 26, 2021 • 6 min read
ICYMI: Digital Marketing News Update for July 19, 2021
July 19, 2021 • 6 min read
What the Heck is Going on With All the Google Updates? (Content Lab, Ep. 54)
July 15, 2021 • 1 min read
8 Best Business Website Designs (Updated for 2021)
July 15, 2021 • 5 min read
ICYMI: Digital marketing news update for July 12, 2021
July 12, 2021 • 5 min read
Too many internal links in content can confuse Google about site structure
July 9, 2021 • 5 min read
Google July 2021 core update rolling out over next 2 weeks
July 2, 2021 • 4 min read
6 tips for building a great diversity and inclusion page (+examples)
June 29, 2021 • 7 min read
Google punts third-party cookie ban to 2023 for 'responsible planning'
June 25, 2021 • 6 min read
8 types of website performance metrics you should look at on a monthly basis
June 24, 2021 • 11 min read
Finally, Google page experience core update is rolling out
June 18, 2021 • 3 min read
8 Business Blog Design Examples That Keep Readers Engaged
June 16, 2021 • 6 min read
5 ways you can use the StoryBrand framework to make a better website
June 14, 2021 • 5 min read
What is a Featured Snippet? [Definition + Examples]
June 10, 2021 • 4 min read
Google June 2021 core update live, July core update coming
June 4, 2021 • 3 min read
Google's June page experience core update will be mobile first, then desktop
May 21, 2021 • 3 min read