Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Download the Playbook
Fill out the form to get your playbook
Thank you! You have been subscribed.
... Roles Executives and Leaders
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

"Are 'Undermining Words' a Crime?" (Creator's Block, Ep. 51)

By Liz Moorehead

Liz Moorehead also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

"Are 'Undermining Words' a Crime?" (Creator's Block, Ep. 51)

A couple of years ago, while working at Quintain, a plugin for Gmail called Just Not Sorry started making the rounds.

The stated goal of the app was to help women specifically use fewer "undermining words" in their emails -- like "I think," "just," and "sorry."  So, whenever you type an email, the undermining words would be underlined, as if you misspelled something.

At the time, this seemed very helpful to me, since I tend to apologize, even when I haven’t done anything wrong. Or, sometimes I act as if what I’m asking for is a bother, when all I'm trying to do is get my work done, just like everyone else.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Flash forward to today, and while I still apply some of the principles I learned through the usage of Just Not Sorry, I haven't reinstalled the plugin in my IMPACT email. 

However, I noticed last week that I was getting stuck trying to reword emails to be less apologetic. There was one email in particular, where I felt incredibly awkward. Not because I was being overly-apologetic, but rather everything I tried to say sounded completely unnatural when I tried to avoid undermining myself verbally.

I was frustrated and, ultimately, spent close to 30 minutes tripping over myself not trying to say words that were now considered "bad."

Which got me thinking about this whole debate all over again.

Are these "undermining words" really a bad thing?

Should we be trying to fix them? Is there some truth to women in the workplace feeling like they need to apologize more, or is this a case of women’s behavior coming under undue scrutiny?

Enjoy!

Listen to the Episode

MarketHer iTunes Subscribe

What We Talked About

  • What are "undermining words," and why are women the target of this conversation?
  • When does avoiding those types of words go too far?
  • Is the whole debate even productive, or is it another case of society being hyper-critical of female behavior in the workplace?
  • Are these words and phrases simply a sign of compassion or contextual awareness?
  • What does this discussion say about male and female expectations in leadership and power dynamics?

Resources We Discussed

We Want to Hear from You!

First, subscribe to Creator's Block on Apple Podcasts. Second, have a question or an idea for a future episode of the podcast? Let us know! 

Or, you can leave us a comment below! Until next week...

The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Creator's Block
Women in Marketing
Executives and Leaders
Published on December 5, 2017

Recent Articles

"The farewell episode" [Creator's Block, Ep. 123]
February 25, 2020 • 1 min read
"The power of sharing personal stories" [Creator's Block, Ep. 122]
February 11, 2020 • 1 min read
"Why emotional web design is so important" [Creator's Block, Ep. 121]
January 21, 2020 • 1 min read
"Down with new year's resolutions and rethinking goal setting" [Creator's Block, Ep. 120]
January 7, 2020 • 1 min read
"How do we measure success in our careers?" [Creator's Block, Ep. 119]
December 24, 2019 • 1 min read
"The anti-productivity mindset: How doing less can be doing more" [Creator's Block, Ep. 118]
December 10, 2019 • 1 min read
"How to take client feedback like a pro" [Creator's Block, Ep. 117]
November 27, 2019 • 1 min read
"Why we should all play at work" [Creator's Block, Ep. 116]
November 12, 2019 • 1 min read
"To become more efficient, ask better questions" [Creator's Block, Ep. 115]
October 30, 2019 • 2 min read
5 Creator's Block episodes for when you are in dire need of some self-care
October 16, 2019 • 2 min read
"The Biggest Misconception of Client/Agency Relationships" [Creator's Block, Ep. 114]
October 1, 2019 • 1 min read
"Are Designers Ruining the World?" [Creator's Block, Ep. 113]
September 17, 2019 • 1 min read
"How To Really Win the Afternoon… or Not." [Creator's Block, Ep. 112]
September 5, 2019 • 1 min read
"The Biggest Mistakes You’re Still Making on Your Website" [Creator's Block, Ep. 111]
August 21, 2019 • 1 min read
"Are Voice Assistants the Next Frontier or the Start of Armageddon?" [Creator's Block, Ep. 110]
August 6, 2019 • 1 min read
"10 Bad Habits of Unsuccessful People" [Creator's Block, Ep. 109]
July 23, 2019 • 1 min read
"How to Survive a Company Restructure at Your Agency" [Creator's Block, Ep. 108]
July 9, 2019 • 1 min read
7 Episodes to Listen to On (or Before) Your Summer Vacation [Creator's Block]
June 25, 2019 • 3 min read
"How Minimalism Fosters Productivity" [Creator's Block, Ep. 107]
June 11, 2019 • 1 min read
"Avoiding Empty Promise Purgatory: When Good Intentions Are Not Enough" [Creator's Block, Ep. 106]
May 28, 2019 • 1 min read
"Progress Over Perfection: How Striving For Perfection Hurts the Creative Process" [Creator's Block, Ep. 105]
May 14, 2019 • 1 min read
"Agency Tough Love: When It's Time to Break Up with a Client" [Creator's Block, Ep. 104]
April 30, 2019 • 1 min read
Best Podcasts for Marketers and Creatives to Listen to During Their Week [Creator's Block]
April 3, 2019 • 2 min read
"The Life Changing Magic of Brain Dumping" [Creator's Block, Ep. 103]
March 19, 2019 • 1 min read
"What is 'Hustle Culture' and How Do We Break It?" [Creator's Block, Ep. 102]
March 5, 2019 • 1 min read