Free: Assessment Does your website build trust with buyers and bring in revenue?

Score My Website

Free: Assessment

Does your website build trust with buyers and bring in revenue?
Take this free 6 question assessment and learn how your website can start living up to its potential.
Score My Website

Free: Assessment

10 emerging design trends to look out for in 2020 [Infographic]

By Marcella Jalbert

10 emerging design trends to look out for in 2020 [Infographic]

What does the future look like? 

As a new year approaches, this question is on everyone's minds, but even more literally for designers.

What will the future really look like?

In 2019 we saw a rise of minimal designs, tailor-made 3D visuals, as well as the continued rise of isometric illustrations being used. (Check out our predications from last year.)

For this year, the team over at Bannersnack compiled feedback from all kinds of design experts to project what the top design trends in 2020 will be, and even better they turned it into a handy dandy infographic.

Here is the list of the top 10:

1. Color gradients

Gradients have been making a resurgence in the last few years, but keep an eye particularly on subtle gradients and pastel hues.

2. Bold typography

Typography is taking a turn for the bigger.

Thin weight fonts have set the precedent (particularly in the tech industries), but now it seems we are seeing a comeback of bold, heavy, and black weights to set designs apart.

Bold typography works especially great with communicating short, concise messages of 4-10 words because they grab the eye.

3. Asymmetrical Layout

A page with an asymmetrical layout can automatically give off a more engaging and captivating feel to the user, by being unexpected.

With a standard symmetrical layout the user generally knows what's coming next, where asymmetry lends itself to curiosity.

4. Brand identity system

A brand identity system is similar to brand standards but lends itself to more play and expansion by basing itself on a basic strategy and often one or a few basic design elements.

This leaves room for maximum flexibility on how the brand is conveyed over time.

5. Textured 3D design

Textured 3D is what it sounds like. A multi-dimensional technique that creates the illusion of actually knowing what something feels when touched.

The use of layered textured 3D renders ignites a feeling of curiosity, wonder, and surrealism and can make a design feel larger than life.

6. Fluid shapes

Next, experts are projecting a rise in organic or fluid shapes that are circular in both web design and video design.

Organic or rounded shapes are perceived as friendlier and more approachable due to the lack of hard lines.

7. Tailor-made illustrations

Custom illustration have been on the rise through the last few years and we expect to see them become even more commonplace in 2020.

Why? Well, custom illustration is a powerful way to convey the unique tone of your brand and also ensure that your imagery is not used by your competitors, as can be the case with stock photography or illustration.

8. Isometric compositions

This is a specific style of illustration that we’ve also seen rise over the last decade (think HBO's Silicon Valley intro).

This style has become extremely popular among tech companies as it allows for fun and imaginative ways to visually story tell.

9. Mixed media

This style combines different assets in unusual combinations to broaden how a message can be communicated visually.

This is not unlike combining virtual reality and real-life scenes, which we can also expect to continue to rise in 2020

10. Short videos

We’re seeing this especially with animated shorts that can help give directions or quickly rely a message to a user in a fun and captivating way.

One of the biggest takeaways I notice from this list is that it seems to take some of the biggest trends that found their rise over the last decade.

Will 2020 be Frankenstein of all the best parts of the last 10 years?

We’ll have to wait and see, but until then enjoy this infographic of "10 Emerging Design Trends to Look Out for in 2020" and check out their extended list for even more design projections.



Free: Assessment

Does your website build trust with buyers and bring in revenue?
Take this free 6 question assessment and learn how your website can start living up to its potential.


Web Design
Published on December 28, 2019

Recent Articles

Website Conversions in 2023 — STOP, START, KEEP
January 25, 2023 • 5 min read
How Much Does a Website Design or Redesign Cost in 2023?
November 21, 2022 • 9 min read
8 of the Best Business Website Designs to Inspire You in 2023
November 17, 2022 • 7 min read
Take It From an Expert: You Probably Don’t Need a New Website
November 16, 2022 • 4 min read
What Does a Great Inbound Marketing Website Look Like in 2023?
November 14, 2022 • 12 min read
Your 2023 Website Strategy Must Include These 6 Things
November 4, 2022 • 9 min read
4 Ways To Recession-proof Your Website In 2023
November 1, 2022 • 5 min read
8 Best Content Management Systems for Digital Marketing in 2023
October 1, 2022 • 9 min read
12 Essential Tips for Improving Your Web Design in 2023
September 13, 2022 • 16 min read
What Is a Learning Center and Why Does My Website Need One?
July 28, 2022 • 6 min read
23 of the Best Examples of Business Blog Design
May 30, 2022 • 13 min read
5 Prep Secrets for a Smoother, More Successful Website Project Plan (+ Infographic)
May 16, 2022 • 8 min read
Website Redesign Checklist: The 12 Crucial Steps You Need To Be Successful
February 22, 2022 • 17 min read
11 Pricing Page Examples for Business Websites (Updated for 2023)
January 18, 2022 • 10 min read
8 Crucial Elements Every Homepage Design Should Have [+Video]
January 15, 2022 • 6 min read
What Makes a Good Website Design? 7 Award-Winning Examples To Be Inspired By
December 18, 2021 • 9 min read
7 Self-Service Tools on Business Websites to be Inspired By
September 29, 2021 • 7 min read
Google Shares New Tools to Audit Website User Experience
August 12, 2021 • 3 min read
New HubSpot CMS Hub Starter Tier Released for Growing Businesses
August 6, 2021 • 4 min read
Too many internal links in content can confuse Google about site structure
July 9, 2021 • 5 min read
Google July 2021 core update rolling out over next 2 weeks
July 2, 2021 • 4 min read
6 tips for building a great diversity and inclusion page (+examples)
June 29, 2021 • 7 min read
Google punts third-party cookie ban to 2023 for 'responsible planning'
June 25, 2021 • 6 min read
8 types of website performance metrics you should look at on a monthly basis
June 24, 2021 • 11 min read
Finally, Google page experience core update is rolling out
June 18, 2021 • 3 min read