Digital Sales & Marketing
Digital Sales & Marketing
Close

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

View all free coursesView all free courses

Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

Learn moreLearn more Watch past events on demandWatch past events on demand

Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

Learn moreLearn more
They Ask, You Answer
They Ask, You Answer
Close

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

Take the course nowTake the course now

Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

Learn moreLearn more

Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

View case studiesView case studies

They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

Learn moreLearn more Buy the bookBuy the book
Virtual Selling
Virtual Selling
Close

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

Learn moreLearn more

Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

Register NowRegister Now
Video
Video
Close

Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

Take the course nowTake the course now

Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

Learn moreLearn more Buy the bookBuy the book

Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

Learn moreLearn more
HubSpot
HubSpot
Close

Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

Watch on-demandWatch on-demand

HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

Learn moreLearn more
Web Design
Web Design
Close

Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

Watch on-demandWatch on-demand

Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

Learn moreLearn more

Facebook Graph Search: How to Rank High in Search Results

Facebook Graph Search: How to Rank High in Search Results Blog Feature

January 21st, 2013 min read

Earlier this week Facebook finally unveiled their new feature that they’ve been teasing us all with for a while now.  They call it “Facebook Graph Search”, and we think that it couldn’t have come soon enough.

A fair amount of people have already been using Facebook search, usually to find afriend or a business.  But, as anyone who’s used this search will tell you, it’s not exactly a resource.  If you’re looking for your friend “Michael Smith” who lives right down the block, and who is friends with a ton of your other friends, Facebook search as it currently is isn’t intelligent enough to bring that guy right to the top.  

Instead you’ll have a Michael Smith from South Korea, another Michael Smith from Toronto, Canada, a business “Michael’s” come up in search… and then there, the tenth result on the page, is your friend that you were actually looking for.

But now everything’s going to change.  Facebook has vowed to change their search so that it’s more tailored to you.

Facebook Graph Search: Not Just Any Old Web Search

While most websites that you find on the web often pull in Google’s search engine to help people search their site, Facebook has decided to go in a different direction with their graph search.  While the ultimate goal is the same – for people to find what they’re looking for – there are some significant differences.  As Facebook stated in their announcement:

Graph Search and web search are very different. Web search is designed to take a set of keywords (for example: “hip hop”) and provide the best possible results that match those keywords. With Graph Search you combine phrases (for example: “my friends in New York who like Jay-Z”) to get that set of people, places, photos or other content that’s been shared on Facebook. We believe they have very different uses.”

When Facebook launches Graph Search, it will only initially include places, photos, people and interests, though they do plan to expand to posts and other interests that people have.

Showing Up In Facebook Graph Search

Now here’s what all marketers and business owners are dying to know: how can we increase the likelihood of our business showing up in search above any others?  Well, there are some things that can help you along.  Straight from Facebook, here are some tips to get you started:

Have a Facebook Business Page

In our free ebook, “A Guide To Mastering Facebook Marketing”, we talk a lot about the importance of having a Facebook business page and this is exactly the reason why. While you aren’t required to have a business page to have your business show up in Facebook Graph Search, it definitely will help.  Why?  Because these search results are going to partially be based on the number of “Likes” that a business gets online.

Here’s something else to consider: when a friend in your network “likes” a page, then it’ll be more likely to show up in your search results, too.  So if you create fantastic shareworthy content that brings people from all over to your Facebook business page, then you’re increasing your exposure exponentially by every single “Like” that you can drum up.

Get Involved In Geo-Targeting

Remember how we said that having a business page wasn’t necessary on Facebook?  The reason we say this is because Facebook is also tallying “check-ins” through geo-targeting sites like Google Places and Foursquare into account when compiling their search results.  So even if you don’t have a business page, if someone has “checked in” at your restaurant on Facebook, you’ll still show up.

SEO Tips From Facebook

The first SEO tip that Facebook shared with everyone is one that we ourselves encourage our clients to do, and that is to fully fill out your profile information.  That means you should have your business name, vanity URL, category, and “About” section completed and loaded with hot keywords and phrases that will help people find you.

Another great tip that they gave was to make sure that if you have a physical location or if you have a local place Page, you need to make sure that your address is added or updated.  This will increase the likelihood of you being found on Facebook.

Now Facebook Graph Search is currently in Beta, with a long line of people on a waiting list just dying to try it out.  There will likely be little tweaks here and there as this new search engine continues to develop, but it’s a good idea to start polishing up that business page now and working on your shareworthy content so you’re all ready to go full steam ahead when this thing makes a full global launch.

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE