Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
Social Media Marketing

Facebook Graph Search: How to Rank High in Search Results

By Desiree Baughman

Facebook Graph Search: How to Rank High in Search Results Blog Feature

Earlier this week Facebook finally unveiled their new feature that they’ve been teasing us all with for a while now.  They call it “Facebook Graph Search”, and we think that it couldn’t have come soon enough.

A fair amount of people have already been using Facebook search, usually to find afriend or a business.  But, as anyone who’s used this search will tell you, it’s not exactly a resource.  If you’re looking for your friend “Michael Smith” who lives right down the block, and who is friends with a ton of your other friends, Facebook search as it currently is isn’t intelligent enough to bring that guy right to the top.  

Instead you’ll have a Michael Smith from South Korea, another Michael Smith from Toronto, Canada, a business “Michael’s” come up in search… and then there, the tenth result on the page, is your friend that you were actually looking for.

But now everything’s going to change.  Facebook has vowed to change their search so that it’s more tailored to you.

Facebook Graph Search: Not Just Any Old Web Search

While most websites that you find on the web often pull in Google’s search engine to help people search their site, Facebook has decided to go in a different direction with their graph search.  While the ultimate goal is the same – for people to find what they’re looking for – there are some significant differences.  As Facebook stated in their announcement:

Graph Search and web search are very different. Web search is designed to take a set of keywords (for example: “hip hop”) and provide the best possible results that match those keywords. With Graph Search you combine phrases (for example: “my friends in New York who like Jay-Z”) to get that set of people, places, photos or other content that’s been shared on Facebook. We believe they have very different uses.”

When Facebook launches Graph Search, it will only initially include places, photos, people and interests, though they do plan to expand to posts and other interests that people have.

Showing Up In Facebook Graph Search

Now here’s what all marketers and business owners are dying to know: how can we increase the likelihood of our business showing up in search above any others?  Well, there are some things that can help you along.  Straight from Facebook, here are some tips to get you started:

Have a Facebook Business Page

In our free ebook, “A Guide To Mastering Facebook Marketing”, we talk a lot about the importance of having a Facebook business page and this is exactly the reason why. While you aren’t required to have a business page to have your business show up in Facebook Graph Search, it definitely will help.  Why?  Because these search results are going to partially be based on the number of “Likes” that a business gets online.

Here’s something else to consider: when a friend in your network “likes” a page, then it’ll be more likely to show up in your search results, too.  So if you create fantastic shareworthy content that brings people from all over to your Facebook business page, then you’re increasing your exposure exponentially by every single “Like” that you can drum up.

Get Involved In Geo-Targeting

Remember how we said that having a business page wasn’t necessary on Facebook?  The reason we say this is because Facebook is also tallying “check-ins” through geo-targeting sites like Google Places and Foursquare into account when compiling their search results.  So even if you don’t have a business page, if someone has “checked in” at your restaurant on Facebook, you’ll still show up.

SEO Tips From Facebook

The first SEO tip that Facebook shared with everyone is one that we ourselves encourage our clients to do, and that is to fully fill out your profile information.  That means you should have your business name, vanity URL, category, and “About” section completed and loaded with hot keywords and phrases that will help people find you.

Another great tip that they gave was to make sure that if you have a physical location or if you have a local place Page, you need to make sure that your address is added or updated.  This will increase the likelihood of you being found on Facebook.

Now Facebook Graph Search is currently in Beta, with a long line of people on a waiting list just dying to try it out.  There will likely be little tweaks here and there as this new search engine continues to develop, but it’s a good idea to start polishing up that business page now and working on your shareworthy content so you’re all ready to go full steam ahead when this thing makes a full global launch.

Topics:

Social Media Marketing
Published on January 21, 2013

Recent Articles

ICYMI: Digital marketing news update for July 26, 2021

By Liz Moorehead on July 26, 2021
6 min read

ICYMI: Digital marketing news update for July 19, 2021

By Liz Moorehead on July 19, 2021
6 min read

How Facebook's news feed algorithm works and prioritizes content

By Liz Moorehead on July 14, 2021
4 min read

ICYMI: Digital marketing news update for July 12, 2021

By Liz Moorehead on July 12, 2021
5 min read

Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust

By Liz Moorehead on July 7, 2021
4 min read

ICYMI: Digital marketing news update for July 6, 2021

By Liz Moorehead on July 6, 2021
5 min read

ICYMI: Digital marketing news update for June 28, 2021

By Liz Moorehead on June 28, 2021
6 min read

ICYMI: Digital marketing news update for June 21, 2021

By Liz Moorehead on June 21, 2021
5 min read

ICYMI: Digital marketing news update for June 14, 2021

By Liz Moorehead on June 14, 2021
6 min read

ICYMI: Digital marketing news update for June 7, 2021

By Liz Moorehead on June 7, 2021
6 min read

ICYMI: Digital marketing news update for May 24, 2021

By Liz Moorehead on May 24, 2021
6 min read

Best times to post on social media in 2021 (new data)

By Liz Moorehead on May 19, 2021
4 min read

ICYMI: Digital marketing news update for May 17, 2021

By Liz Moorehead on May 17, 2021
5 min read

ICYMI: Digital marketing news update for May 10, 2021

By Liz Moorehead on May 10, 2021
6 min read

ICYMI: Digital marketing news update for May 1, 2021

By Liz Moorehead on May 1, 2021
3 min read

Twitter fails to buy Clubhouse, whose creators can now make money... so what?

By Liz Moorehead on April 8, 2021
6 min read

Marketers, Facebook Analytics will be no more on June 30, 2021

By Liz Moorehead on April 2, 2021
2 min read

7 best social media management tools in 2021 (+ VIDEO)

By Connor DeLaney on March 26, 2021
12 min read

12 ways you're totally blowing your business social media strategy

By Mary Brown on March 24, 2021
11 min read

Twitter teases Super Follows, Communities; undo send tweet still a rumor

By Liz Moorehead on March 11, 2021
4 min read

LinkedIn adds new 'Products' highlight tab on company pages

By Melissa Smith on February 25, 2021
2 min read

54 jaw-dropping social media statistics for businesses [New for 2021]

By Connor DeLaney on February 23, 2021
8 min read

Facebook video best practices: what you need to know to grow your video presence

By Lindsey Schmidt on February 16, 2021
9 min read

27 best digital marketing news sites (updated for 2021)

By Liz Moorehead on January 26, 2021
7 min read

Should you care about Clubhouse, the new audio-based social media app?

By Nick Bennett on January 19, 2021
3 min read