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Free Course: Fundamentals of Social Media Marketing

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Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing
Start the Course
Fundamentals of Social Media Marketing
Free Social Media Course
View Fundamentals of Social Media Marketing
Fundamentals of Social Media Marketing

Free Course:

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

Facebook Now Allows Events To Be Added To Stories

By Nick Bennett

Nick Bennett also recommends this free course, Fundamentals of Social Media Marketing.

Facebook Now Allows Events To Be Added To Stories

Facebook is testing a new feature that allows users to share events within stories, opening up new opportunities for event marketers.

Free Course: Fundamentals of Social Media Marketing

“Facebook events help people take their online connections offline. We’re testing new Stories features to help people build excitement and rally friends before an event even starts.”

~ Facebook Events Product Manager Andrew Valko

Historically, stories have not gained as much traction on Facebook as they have on other platforms like Snapchat and Instagram, but this update may help change that by adding a feature that benefits both end users and marketers alike.

Keep in mind that this is a test, and currently only available to some users in the US, Mexico, and Brazil (so don’t be concerned if you don’t have this feature just yet), and as of this time, Facebook hasn't provided a timeline for rolling it out to the rest of its user base.

Here’s How It Works

First: Find a Facebook event that you want to share and go to the page.

Next, select the “Share” icon.

Screenshot_20190114-135847

Click “Share to Your Story.”

Screenshot_20190114-135905

Customize and share!

Screenshot_20190114-135929

Simple and easy, right?

The Marketing Scoop

This new feature gives Facebook users the ability to share their interest in an event outside of the increasingly saturated Facebook News Feed. This is important because engagement trends point toward more users scrolling through stories as opposed to the news feed.

For event marketers, the ability to share events in Facebook Stories is an opportunity to leverage stories for pre-event marketing as well as increase social engagement during events.

Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing
Start the Course
Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

Topics:

Social Media Marketing
News
Facebook Marketing
Published on January 15, 2019

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