Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Register Here
Close

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.
Register Here
The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

The Good & Bad of Facebook Rolling Out Group Stories Globally

By Joel Waggener

The Good & Bad of Facebook Rolling Out Group Stories Globally

It’s no secret that Stories have become huge on Facebook and Instagram.

 Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

That’s why back in October of this year, Facebook started testing them out within Facebook Groups.

Group Stories proved to provide one more way to let Group admins engage with their community, while the community could also interact more with each other.

It did so well, Facebook is rolling out Group Stories globally now. Community members will be able to add to the Group’s story and react to other's stories quickly with a range of lightweight emojis, but there’s both good and bad with this.

Community Is The Name Of The Game

Many businesses have already added Groups to their digital marketing plan as a great way to foster engagement, support each other, and actually show up in feeds organically to its members. (Ahem...are you part of IMPACT Elite yet!?)

But wow they have one more tool to work with.

By multiple members adding to a story, they are creating a living piece of content that ebbs and flows and never has a predictable narrative. It’s dynamic, fun, and further creates a sense of community as it’s only visible to those in the group.

“With group stories on Facebook, you can see, feel and experience different points of view and connect more personally with other members in your group,” says Facebook.

Stories allow those people to now engage with each other in a whole new way.

How Do Group Stories Work Exactly?

As of right now, you will only be able to add to Group Stories via iOS and Android.

Admins and group members can create a story by tapping “Create Story” under the group story section at the top of the group.

HubSpot Video


Group members can also add to a group story in the story tray at the top of newsfeed on the app and selecting the 'add' button.

To manage stories, you simply go to group settings for story posting permissions and approvals.

Select “admin tools” on mobile or “moderate group” on desktop to manage pending and reported stories.

That being said….

Can Anyone Put Anything In Group Stories?

The short answer is no.

The longer answer is that Group moderators are able to approve story content before it posts, deeming it appropriate or not. Group administrators can also mute members and pick a setting that allows only admins to post or contribute to stories.

Sure, It’s Fun, But Group Stories Do Have Their Challenges

Stephanie Baiocchi, Director of Audience Engagement & Community for IMPACT (and Elite’s Overlord) raises some concerns that may come with Group Stories:

"I love Stories because they give an authentic, in-the-moment glimpse into a person or business. However, I think adding Stories to Groups will put a significant additional burden on Group Administrators to be constantly watching the stories and making sure the posts are appropriate or approving posts before they're posted. I do think Group Stories could be especially useful during in-person events."

Stephanie brings up a great point -- actually managing communities are a critical part of having them. This is one more reason why having tight Standard Operating Procedures in place are so important. Shiny new tools are great—as long as you’re prepared to use and maximize them.

Stories Aren’t Going Anywhere

Back in May Facebook released user numbers for Facebook Stories and it has a 150 million daily active users and a whopping 2.2 billion monthly. With the feature also hitting LinkedIn and YouTube this month, they’re clearly a force to be reckoned with.

Facebook is making sure Stories become part of your life one way or another and I’m excited to see how they pan out in Groups.

Video and Photo provided by Facebook.

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Topics:

Social Media Marketing
Facebook Marketing
Published on December 6, 2018

Recent Articles

How To Build an Effective Instagram Video Marketing Strategy
April 30, 2022 • 12 min read
How Facebook's news feed algorithm works and prioritizes content
July 14, 2021 • 4 min read
Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust
July 7, 2021 • 4 min read
Best times to post on social media in 2021 (new data)
May 19, 2021 • 4 min read
Twitter fails to buy Clubhouse, whose creators can now make money... so what?
April 8, 2021 • 6 min read
Marketers, Facebook Analytics will be no more on June 30, 2021
April 2, 2021 • 2 min read
7 Best Social Media Management Tools (+ Video)
March 26, 2021 • 12 min read
12 ways you're totally blowing your business social media strategy
March 24, 2021 • 11 min read
Twitter teases Super Follows, Communities; undo send tweet still a rumor
March 11, 2021 • 4 min read
LinkedIn adds new 'Products' highlight tab on company pages
February 25, 2021 • 2 min read
54 jaw-dropping social media statistics for businesses [New for 2021]
February 23, 2021 • 8 min read
Facebook video best practices: what you need to know to grow your video presence
February 16, 2021 • 9 min read
27 best digital marketing news sites
January 26, 2021 • 7 min read
Should you care about Clubhouse, the new audio-based social media app?
January 19, 2021 • 3 min read
How to maximize lead generation via Facebook posts and ads
January 18, 2021 • 4 min read
Working with IMPACT on paid media: What to expect
January 13, 2021 • 4 min read
Instagram advertisers can create branded content ads on creators’ accounts
January 6, 2021 • 2 min read
The top 10 social media trends for brand survival in 2021 [Infographic]
January 2, 2021 • 4 min read
6 holiday campaign examples that are total showstoppers
December 25, 2020 • 5 min read
Pinterest continues diversity and inclusion efforts with new features and leadership
December 16, 2020 • 3 min read
TikTok still available in the US despite not reaching a sell-off deal
December 11, 2020 • 2 min read
New Pinterest weighted ads have better CX customization
December 8, 2020 • 3 min read
Social media image sizes guide for 2020, 2021, and beyond (+ examples)
November 11, 2020 • 13 min read
New report: 2021 social media marketing predictions
November 10, 2020 • 4 min read
How Major League Baseball enhanced their fan community during COVID-19
November 5, 2020 • 3 min read