Free Assessment: How does your inbound marketing measure up?

Get Started

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started

Free Assessment:

Figuring Out Snapchat for Your Social Media Strategy

By Carly Stec

Figuring Out Snapchat for Your Social Media Strategy



79% of people ages 18-44 have their smartphones with them for 22 hours a day, according to new research by IDC.

44% of these people wake up to the sound of a smartphone alarm each morning, which alludes to the fact that they are crawling into bed with their smartphones each night.

Mobile usage has become so ingrained in our day-to-day routines that it has become the perfect medium for your business’s message.

Marketers and business owners who recognize this type of 24/7 connectivity are using mobile applications to deliver themselves directly into the hands, purses, pockets, even the beds of their target audience.

Snapchat co-founders Evan Spiegal and Bobby Murphy have made note of the value of mobile connectivity. In our new Handbook: How to Use Snapchat for Business, we detail their successes, explaining how you can use their social-sharing application to connect with your audience on a personal level.

What is Snapchat?

In September 2011, the Stanford students found a gap in the market and seized the opportunity to create an application that allows users to engage with their friends through the sending and sharing of self-destructing photos and videos.

Self-destructing? Yes. Snapchat provides a timer feature that allows users to delegate a 1-10 second viewing time for their recipients before the message disappears.

With daily distractions pulling us in nearly every direction, acquiring 10 seconds of someones attention is a rarity.

Inventively, Snapchat’s “now you see it, now you don’t” approach to photo-sharing forces users to devote up to 10 seconds of their undivided attention to the photo they receive to avoid missing out forever.

Why Does Snapchat Work as a Marketing Tool?

In order to keep your marketing strategy relevant, your business must be able to provide consumers with what they need.  Snapchat aims to reach mobile-dependent users with the type of instant entertainment and visual engagement they are becoming conditioned to expect out of, well, everything. The sense of urgency surrounding the receiving end of Snapchat 1-10 second engagements has been well-received with users, and the applications success reflects just that.

In 2 short years, Snapchat has secured an impressive 350 million photos shares a day. This number matches Facebook’s daily photo shares, a number that took them 9 years to accumulate.

Now that you have your 10 seconds, what are you going to fill it with?

Businesses can use their 10 seconds to:

    • Send out discounts/coupons

    • Host a contest

    • Go behind the scenes at your office

    • Provide users with a sneak preview of a new product or service

Which ever route you take, Snapchat is an innovative, alternative vehicle for communicating with your target audience.

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.


Social Media Marketing
Published on October 2, 2013

Recent Articles

Should Your Demand Gen Strategy Change in a Slumping Economy?
April 12, 2023 • 5 min read
How To Build an Effective Instagram Video Marketing Strategy
April 30, 2022 • 12 min read
How Facebook's news feed algorithm works and prioritizes content
July 14, 2021 • 4 min read
Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust
July 7, 2021 • 4 min read
Best times to post on social media in 2021 (new data)
May 19, 2021 • 4 min read
Twitter fails to buy Clubhouse, whose creators can now make money... so what?
April 8, 2021 • 6 min read
Marketers, Facebook Analytics will be no more on June 30, 2021
April 2, 2021 • 2 min read
7 Best Social Media Management Tools (+ Video)
March 26, 2021 • 12 min read
12 ways you're totally blowing your business social media strategy
March 24, 2021 • 11 min read
Twitter teases Super Follows, Communities; undo send tweet still a rumor
March 11, 2021 • 4 min read
LinkedIn adds new 'Products' highlight tab on company pages
February 25, 2021 • 2 min read
54 jaw-dropping social media statistics for businesses [New for 2021]
February 23, 2021 • 8 min read
Facebook video best practices: what you need to know to grow your video presence
February 16, 2021 • 9 min read
27 best digital marketing news sites
January 26, 2021 • 7 min read
Should you care about Clubhouse, the new audio-based social media app?
January 19, 2021 • 3 min read
How to maximize lead generation via Facebook posts and ads
January 18, 2021 • 4 min read
Working with IMPACT on paid media: What to expect
January 13, 2021 • 4 min read
Instagram advertisers can create branded content ads on creators’ accounts
January 6, 2021 • 2 min read
The top 10 social media trends for brand survival in 2021 [Infographic]
January 2, 2021 • 4 min read
6 holiday campaign examples that are total showstoppers
December 25, 2020 • 5 min read
Pinterest continues diversity and inclusion efforts with new features and leadership
December 16, 2020 • 3 min read
TikTok still available in the US despite not reaching a sell-off deal
December 11, 2020 • 2 min read
New Pinterest weighted ads have better CX customization
December 8, 2020 • 3 min read
Social media image sizes guide for 2020, 2021, and beyond (+ examples)
November 11, 2020 • 13 min read
New report: 2021 social media marketing predictions
November 10, 2020 • 4 min read