Skip to main content
Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free Assessment: How does your sales & marketing measure up?

Close

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Carly Stec

By Carly Stec

Oct 2, 2013

Topics:

Social Media Marketing
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Social Media Marketing

Figuring Out Snapchat for Your Social Media Strategy

Carly Stec

By Carly Stec

Oct 2, 2013

Figuring Out Snapchat for Your Social Media Strategy

 

snapchat

79% of people ages 18-44 have their smartphones with them for 22 hours a day, according to new research by IDC.


44% of these people wake up to the sound of a smartphone alarm each morning, which alludes to the fact that they are crawling into bed with their smartphones each night.


Mobile usage has become so ingrained in our day-to-day routines that it has become the perfect medium for your business’s message.


Marketers and business owners who recognize this type of 24/7 connectivity are using mobile applications to deliver themselves directly into the hands, purses, pockets, even the beds of their target audience.


Snapchat co-founders Evan Spiegal and Bobby Murphy have made note of the value of mobile connectivity. In our new Handbook: How to Use Snapchat for Business, we detail their successes, explaining how you can use their social-sharing application to connect with your audience on a personal level.


What is Snapchat?


In September 2011, the Stanford students found a gap in the market and seized the opportunity to create an application that allows users to engage with their friends through the sending and sharing of self-destructing photos and videos.


Self-destructing? Yes. Snapchat provides a timer feature that allows users to delegate a 1-10 second viewing time for their recipients before the message disappears.


With daily distractions pulling us in nearly every direction, acquiring 10 seconds of someones attention is a rarity.


Inventively, Snapchat’s “now you see it, now you don’t” approach to photo-sharing forces users to devote up to 10 seconds of their undivided attention to the photo they receive to avoid missing out forever.


Why Does Snapchat Work as a Marketing Tool?


In order to keep your marketing strategy relevant, your business must be able to provide consumers with what they need.  Snapchat aims to reach mobile-dependent users with the type of instant entertainment and visual engagement they are becoming conditioned to expect out of, well, everything. The sense of urgency surrounding the receiving end of Snapchat 1-10 second engagements has been well-received with users, and the applications success reflects just that.


In 2 short years, Snapchat has secured an impressive 350 million photos shares a day. This number matches Facebook’s daily photo shares, a number that took them 9 years to accumulate.


Now that you have your 10 seconds, what are you going to fill it with?


Businesses can use their 10 seconds to:




    • Send out discounts/coupons





    • Host a contest



    • Go behind the scenes at your office



    • Provide users with a sneak preview of a new product or service



Which ever route you take, Snapchat is an innovative, alternative vehicle for communicating with your target audience.

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.