Free Assessment: How does your sales & marketing measure up?

Get Started
Close

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started
Social Media Marketing  |   News

Sophia Amoruso Launching Social Network for Female Professionals & Fellow #Girlbosses

Genna Lepore

By Genna Lepore

Oct 26, 2018

Sophia Amoruso Launching Social Network for Female Professionals & Fellow #Girlbosses

There’s a new girl in town -- and her name is Girlboss.

Women powerhouses take note. The media company targeting women entrepreneurs plans to introduce a subscription-based professional social network site in January called: Girlboss Collective.

Does the name Girlboss sound familiar? That may be in part to Founder and Chief, Sophia Amoruso’s track record of being her own #bossbabe.

As a CEO and founder of Nasty Gal, a women’s vintage fashion retailer, and author of New York Times bestseller, #GirlBoss, Sophia Amoruso embodies female empowerment in the workplace -- and is on a mission to change the way we professionally network.

At less than $15 per month, 15,000 users have been waitlisted to be part of the exclusive invite-only, U.S. based network that will grant them hours of recorded videos from the company’s bi-annual conferences and access to ticketed events with the main focus on women’s success as a whole.

Currently being prototyped on Facebook, the “Girlboss Gang” group has more than 5,700 members to date and while Amoruso has declined to disclose the social media network’s valuation, their last round of funding valued the company at $13.1 million.

But wait -- a women-only social media platform? Sounds discriminatory…  

A New Approach to Professional Networking for Everyone


"A 'girlboss' is someone who doesn't take no for an answer. It's a philosophy." - Sophia Amoruso

Despite its seemingly discriminatory name, according to Amoruso in an article published by The Wall Street Journal, Girlboss isn’t exactly what you think.

Girlboss [Collective] is being designed with women in mind, although it will be open to people of any gender....” she shared.

As a country, we are engrossed in a paradigm shift around how women function in the workplace. Fueled by the #MeToo movement, the ever-present pay gap, and a host of other issues, we are at the precipitous of transforming gender-fueled work ideologies, but this is important for both men and women.  

A social media network like Girlboss Collective, dedicated to redefining success as their grounding principle, is tackling this head on.

Unlike any of their social media competitors, they’re setting out to do things differently.

Why Would I Join Girlboss?


“LinkedIn hasn’t evolved to fit the professional networking needs of young women, many of whom have multiple part-time jobs or career gaps that look out of place on a traditional résumé,” Amoruso continued.  

It serves as an online resume boasting where you’ve worked and your workplace accomplishments. It allows for professional connections and introductions for doing business, but little below the surface.  

But don’t get me wrong. As a business professional trying to get ahead in today’s ultra-competitive workspace, the value in social networking via LinkedIn remains strong.

Where there is a gap, however, is a professional network focused on connecting and empowering like-minded individuals.

Heck, if there is a dating network for a specific type of person, why not a business networking site?

Girlboss Quote

Source

As part of its founding principles, Girlboss is looking to redefine this landscape for professional networking:

Source

It’s about mindset and values.

With Girlboss placing a focus on the character of the person you’re doing business with versus that person’s resume, they are fundamentally trying to change the way we think and interact professionally online.  

By offering a repository of tools to help individuals succeed professionally (like blogs, conferences and podcasts), Girlboss hopes to educate their members and help them grow, not simply connect or find a job.

Source

Their mission is to rethink the meaning of the word success. In turn, empowering their members to pursue their dreams and be successful -- whatever that definition means to them.

As a woman entrepreneur myself, I love a good rags-to-riches to story, but what really knocks my socks off is any business person - male or female - that totally bombs, learns from their mistakes and prospers.

Amoruso is the definition of such resiliency (having failed hard in business - filing for bankruptcy in 2017), but this is not the type of thing you see on LinkedIn.

Amoruso  has taken her hardships and created Girlboss out of a need to highlight and unite individuals such as herself.  

To inspire men and women who may have fallen, but are ready to rise.

Girlbosses Unite


Allowing business entrepreneurs to unite under one roof, one common thread, would be powerful and quite honestly, refreshing.

Away from the noise of present day social media, imagine what an empowered entrepreneur could accomplish with the help of a platform like Girlboss?

Imagine a world where you log in to a social platform and you and your peer, share ideas around achieving success.

Imagine one where ideas and lessons were shared with the intention of educating, not driving business.

Imagine a platform where you weren’t bombarded with sales professionals knocking on your inbox for a connect call.

Imagine being a #girlboss (or a support of them) trying to get ahead in your industry and being supported by others in your online community.

As leaders, as entrepreneurs, as men and women doing business today, we need support. We need education. We need mentors.

We need Girlboss Collective and I’m excited to see where this platform goes.

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Related Articles

Your B2B Content Strategy Is Going to Need More Social

June 21, 2023
Nick Bennett Nick Bennett

12 Ways You're Totally Blowing Your Business Social Media Strategy

June 18, 2023
Mary Brown Mary Brown

Should Your Demand Gen Strategy Change in a Slumping Economy?

April 12, 2023
Nick Bennett Nick Bennett

How To Build an Effective Instagram Video Marketing Strategy

April 30, 2022
Ramona Sukhraj Ramona Sukhraj

How Facebook's news feed algorithm works and prioritizes content

July 14, 2021
Liz Murphy Liz Murphy

Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust

July 7, 2021
Liz Murphy Liz Murphy

Best times to post on social media in 2021 (new data)

May 19, 2021
Liz Murphy Liz Murphy

Twitter fails to buy Clubhouse, whose creators can now make money... so what?

April 8, 2021
Liz Murphy Liz Murphy

Marketers, Facebook Analytics will be no more on June 30, 2021

April 2, 2021
Liz Murphy Liz Murphy

7 Best Social Media Management Tools (+ Video)

March 26, 2021
Connor DeLaney Connor DeLaney

Twitter teases Super Follows, Communities; undo send tweet still a rumor

March 11, 2021
Liz Murphy Liz Murphy

LinkedIn adds new 'Products' highlight tab on company pages

February 25, 2021
Melissa Smith Melissa Smith

54 jaw-dropping social media statistics for businesses [New for 2021]

February 23, 2021
Connor DeLaney Connor DeLaney

Facebook video best practices: what you need to know to grow your video presence

February 16, 2021
Lindsey Schmidt Lindsey Schmidt

27 best digital marketing news sites

January 26, 2021
Liz Murphy Liz Murphy

Should you care about Clubhouse, the new audio-based social media app?

January 19, 2021
Nick Bennett Nick Bennett

How to maximize lead generation via Facebook posts and ads

January 18, 2021
Myriah Anderson Myriah Anderson

Working with IMPACT on paid media: What to expect

January 13, 2021
John Becker John Becker

Instagram advertisers can create branded content ads on creators’ accounts

January 6, 2021
Justine Timoteo Thomas Justine Timoteo Thomas

The top 10 social media trends for brand survival in 2021 [Infographic]

January 2, 2021
Joe Rinaldi Joe Rinaldi

6 holiday campaign examples that are total showstoppers

December 25, 2020
Dia Vavruska Dia Vavruska

Pinterest continues diversity and inclusion efforts with new features and leadership

December 16, 2020
Shandia Drummond-Butt Shandia Drummond-Butt

TikTok still available in the US despite not reaching a sell-off deal

December 11, 2020
Karisa Hamdi Karisa Hamdi

New Pinterest weighted ads have better CX customization

December 8, 2020
Allison Melnik Allison Melnik

Social media image sizes guide for 2020, 2021, and beyond (+ examples)

November 11, 2020
Ramona Sukhraj Ramona Sukhraj