Skip to main content

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.


Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.


HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free Assessment: How does your sales & marketing measure up?


Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Austin Malloy

By Austin Malloy

Oct 10, 2013


Social Media Marketing
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Social Media Marketing

What The History Of Twitter Tells Us About The Future of Social Media

Austin Malloy

By Austin Malloy

Oct 10, 2013

What The History Of Twitter Tells Us About The Future of Social Media


back-to-the-future-lloyd-michael-j-foxWhen I was ten I thought I would be playing 2nd base for the Yankees.

Instead, I'm blogging.

Predictions don't always pan out the way we originally thought.

It's equally arduous to determine the future success or worth of newer social platforms.

Twitter has recently released that they have applied for a $1 billion IPO. With doing so they have also revealed that they have over 200 million active users.

However, once upon a time business execs and marketers dismissed the information sharing platform as silly.

"How could anyone provide value in 140 characters?" they said.

"What a waste of time," they said.

We all know what Twitter has become. There's plenty to learn about the future of social media by simply taking a look back at the lineage of Twitter.

Social Platforms Take Time to Flourish

It took Twitter a long time to become the power house social media site they are today.

In fact, when the platform first went live, hashtags had yet to be introduced. Can you imagine?

Now Jimmy Fallon and Justin Timberlake are writing SNL skits dedicated to hashtags.

Twitter didn't get their first million users until 2 years after it started. The biggest user jump was from March 2008 to April 2009, going from 1.3 million to 6 million users.

Companies like Instagram and Snapchat generated a quicker user base than Twitter. The lesson? Don't dismiss newer social platforms before giving them a chance to blossom.

Expect Criticism

There is always going to be people that will dislike certain social platforms. Take Facebook for example; like clockwork, whenever a new feature is rolled out, your entire news feed is filled with cursory remarks.

There will always be people that are going to hate on something because they can. When Twitter first came out people were saying that the limitations of 140 characters would kill the site. Consumers don't always like change.

There are going to be flaws when platforms first come out, nothing is perfect when it first starts.

Social platforms learn to adapt to how people are using them, they change to play on their strengths.

Early Adopters and Early Criticizers

Don't rely on the reaction of the masses to determine the success or usefulness of a particular platform as it relates to business.

You never know when things can change.

In 2009 a plane landed in the Hudson river, a Twitter user had posted a photo of it 15 minutes before any news station got there. A new voice was found within the social platform as a news source.

Uncover the value of a particular social media platform for yourself.

Growth Spikes After 1 Million

When Twitter hit 1 million users - after 2 years - growth spiked.

Within a year they had 6 million. Even platforms can become "viral."

It's for this reason alone that Snapchat and Vine should be taken very seriously, as each platform hit 1 million users much quicker than Twitter did. Considering Twitter's path to success following 1 million users, one can only imagine where Snapchat and Vine are headed.

Expect Transformation

It can take time for a social platform to truly find its voice and function. The hashtag for Twitter was just an idea to link posts together back in 2007 when it was used for the first time.

Now it is seen in almost every tweet and can also be used on other platforms like Instagram and Facebook. It's infused in our dialect.

Snapchat and Vine are currently in a similar place Twitter was in when it first started up. Marketers and business owners are still unsure of its use, therefore it's dismissed and overlooked.

What can Twitter teach us about the future?

Allow platforms time to grow. Work to uncover its value for your business, don't rely on what the masses are saying.

Expect newer platforms to adapt to the business environment. Be open to change and the opportunity to try something new.

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Related Articles

7 Best Social Media Management Tools

February 26, 2024
Connor DeLaney Connor DeLaney

Social Media Strategy: How to Know Where Your Customers Are

January 15, 2024
Lindsey Schmidt Lindsey Schmidt

Winning with YouTube Shorts: Mastering the Algorithm on the Front Lines

October 23, 2023
Marcus Sheridan Marcus Sheridan

Why Short-Form Video Is a Vital Tool for Reaching Your Audience

September 25, 2023
Lindsey Schmidt Lindsey Schmidt

Your B2B Content Strategy Is Going to Need More Social

June 21, 2023
Nick Bennett Nick Bennett

12 Ways You're Totally Blowing Your Business Social Media Strategy

June 18, 2023
Mary Brown Mary Brown

Should Your Demand Gen Strategy Change in a Slumping Economy?

April 12, 2023
Nick Bennett Nick Bennett

How To Build an Effective Instagram Video Marketing Strategy

April 30, 2022
Ramona Sukhraj Ramona Sukhraj

How Facebook's news feed algorithm works and prioritizes content

July 14, 2021
Liz Murphy Liz Murphy

Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust

July 7, 2021
Liz Murphy Liz Murphy

Best times to post on social media (new data)

May 19, 2021
Liz Murphy Liz Murphy

Twitter fails to buy Clubhouse, whose creators can now make money... so what?

April 8, 2021
Liz Murphy Liz Murphy

Marketers, Facebook Analytics will be no more on June 30, 2021

April 2, 2021
Liz Murphy Liz Murphy

Twitter teases Super Follows, Communities; undo send tweet still a rumor

March 11, 2021
Liz Murphy Liz Murphy

LinkedIn adds new 'Products' highlight tab on company pages

February 25, 2021
Melissa Smith Melissa Smith

54 jaw-dropping social media statistics for businesses [New for 2021]

February 23, 2021
Connor DeLaney Connor DeLaney

Facebook video best practices: what you need to know to grow your video presence

February 16, 2021
Lindsey Schmidt Lindsey Schmidt

27 best digital marketing news sites

January 26, 2021
Liz Murphy Liz Murphy

Should you care about Clubhouse, the new audio-based social media app?

January 19, 2021
Nick Bennett Nick Bennett

How to maximize lead generation via Facebook posts and ads

January 18, 2021
Myriah Anderson Myriah Anderson

Working with IMPACT on paid media: What to expect

January 13, 2021
John Becker John Becker

Instagram advertisers can create branded content ads on creators’ accounts

January 6, 2021
Justine Timoteo Thomas Justine Timoteo Thomas

The top 10 social media trends for brand survival in 2021 [Infographic]

January 2, 2021
Joe Rinaldi Joe Rinaldi

6 holiday campaign examples that are total showstoppers

December 25, 2020
Dia Vavruska Dia Vavruska

Pinterest continues diversity and inclusion efforts with new features and leadership

December 16, 2020
Shandia Drummond-Butt Shandia Drummond-Butt