Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
Content Marketing

Here’s how your brain processes different types of content [Infographic]

By Joe Rinaldi

Here’s how your brain processes different types of content [Infographic] Blog Feature

Home improvement stores have reported an uptick in sales since the start of the coronavirus-imposed quarantine. 

With more free time on their hands, many people have taken to those home DIY projects they’ve been putting off.

I know I’m definitely one of those people. 

Over the last few weeks, I’ve started a handful of new projects ranging from refinishing old furniture to remodeling a kitchen.

While I’m certainly no Tim “The Toolman” Taylor, I have learned the importance of using the right tool for the job. Every tool is unique and designed for a specific purpose ensuring the best possible outcome.

This is the same mindset you should apply to your content marketing

There is a time, place, and purpose for every content type. 

The brain processes different types of content in different ways. Some mediums help us remember statistics and numbers better while others allow us to visualize a story or feel engaged. 

That’s why it’s important to choose the right type of content for the information you want to share. Getting the most out of your content marketing means delivering your content to your audience in a way that’s going to resonate with them.

With so many different types of content it can be difficult to decide on which to use. Fortunately, the folks over at Main Path Marketing created an infographic that covers the different formats of content marketing and when to use each one.

The infographic breaks down the different content types into four main categories – written content, graphic content, interactive content, and video content.

Written content

Written content is typically more heavy one information. This includes blog posts, case studies, e-books, whitepapers, and even website content.

When we read these types of content, our brains attempt to put us in the shoes of the author or protagonist so this type of content is best used for sharing customer testimonials, showcasing your expertise and experience in detail on a particular topic, and helping to create a relationship between your brand and customers.

Graphic content

Humans are naturally hardwired to process visuals better than text. In fact, according to the infographic, as much as 50% of our brains are wired to receive visual inputs. 

That’s why content like infographics and slide shows are best used for presenting complex data and ideas. Those visuals help us remember important statistics and store that information in our long-term memory.

Interactive content

Interactive content combines visuals, storytelling, and participation to create an experience that’s highly engaging. This is one of the most frequently shared types of content on social media.

Interactive content can include anything from interactive infographics and self-configuration tools to online quizzes.

This format gives users an experience that’s customized just to them and gives them the ability to control their own journey.  

Things like delivering a user personalized quiz results makes them feel they’re being catered to; like it was created just for them. They feel as if your company is talking directly to them.

Interactive content is a great way to create content that guides people to more specific content that fits their needs and keeps them engaging with your company.

Video content

I think by now we can all agree that video needs to be a core piece of your content marketing. If it’s not, you need to drop whatever it is you’re working on and get going on a video marketing strategy.

Video creates an emotional connection with viewers allowing them to see your face and hear your voice. Like graphic content, because of it’s visual nature it’s also a much easier format for our brains to process. 

You can use video for things like instructional videos, brand and culture videos, 80% videos, and webinars.

Check out the full infographic below to see all of the helpful tips on which types of content are best for your content marketing strategy.

1608_ig_main-path_brains-and-content_v2

 

Topics:

Content Marketing
Infographics
Published on May 30, 2020

Recent Articles

How to Master the Art of Using Content in the Sales Process

By Kimberly Marshall on October 12, 2021
10 min read

How to Write About Your Competitors on Your Business Blog or Website

By Kevin Phillips on September 30, 2021
12 min read

How to write a pillar page (with examples)

By Liz Moorehead on August 30, 2021
13 min read

Content manager job description for marketing teams (all industries)

By Liz Moorehead on August 24, 2021
9 min read

7 content marketing mistakes you’re probably making [+fixes]

By Paul D. Grant on August 20, 2021
9 min read

7 content marketing KPIs you must be tracking in your strategy

By Kimberly Marshall on August 18, 2021
12 min read

What it takes to dominate organic search, ft. Jeff Coyle of MarketMuse (Inbound Success, Ep. 205)

By Kathleen Booth on July 26, 2021
34 min read

5 HubSpot Sales Hub tips for assignment selling

By Tracey Stepanchuk on July 23, 2021
7 min read

How to add video to the sales process

By McCoy Worthington on July 20, 2021
6 min read

17 best content marketing platforms for 2021

By Kimberly Marshall on July 19, 2021
9 min read

How to create a YouTube channel for business (+ examples)

By McCoy Worthington on July 16, 2021
7 min read

8 best business website designs (updated for 2021)

By Sam Lauron on July 15, 2021
5 min read

HubSpot vs. ActiveCampaign: a head-to-head comparison

By Tracey Stepanchuk on July 13, 2021
5 min read

Types of content marketing explained (+ examples)

By Kimberly Marshall on July 6, 2021
9 min read

58 content marketing statistics to supercharge your strategy for the end of 2021

By Ramona Sukhraj on July 1, 2021
8 min read

Content marketing for startups: How any new business can get started

By Kimberly Marshall on June 21, 2021
15 min read

Content marketing for small businesses

By Kimberly Marshall on June 17, 2021
11 min read

8 frameworks for content creation Ft. Greg Digneo (Inbound Success, Ep. 196)

By Kathleen Booth on May 24, 2021
32 min read

13 great examples of comparison blog articles

By Kimberly Marshall on May 14, 2021
9 min read

6 can't-miss content marketing trends (updated for 2021)

By Ramona Sukhraj on May 13, 2021
6 min read

7 biggest reasons your content marketing is failing (and how to fix them)

By Kimberly Marshall on May 10, 2021
9 min read

9 B2B companies absolutely crushing it with content marketing

By Ramona Sukhraj on May 5, 2021
6 min read

IMPACT+ vs. DigitalMarketer vs. Business Made Simple: Which is right for you?

By Kimberly Marshall on May 4, 2021
13 min read

6 digital marketing examples to learn from in 2021

By Kristen Harold on May 4, 2021
13 min read

Content marketing benefits: What you're missing out on in 2021

By Ramona Sukhraj on April 22, 2021
8 min read