Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Assessment: Website Performance Assessment

Start the Assessment
... Inbound Marketing Search Engine Optimization
Close
website performance assessment start

Free Assessment:

Website Performance Assessment
Start the Assessment
Website Performance Assessment
Free Website Course
View Website Performance Assessment
website performance assessment start

Free Assessment:

Does your website build trust with buyers and bring in revenue?

Take this free 10 question assessment and learn how your website can start living up to its potential.

Image SEO is On the Rise Again. Here’s the Proof. [Infographic]

By Joe Rinaldi

Joe Rinaldi also recommends this free website performance assessment.

Image SEO is On the Rise Again. Here’s the Proof. [Infographic]

As you pulled yourself out of your candy-induced hangover, this week, you might have thought the Halloween season was behind you.

No more vampires, zombies, or werewolves, right?

Well, before you move on to turkeys and pilgrims, there’s still one more thing that’s been brought back from the dead this Halloween season -- image SEO.

Free Assessment: Website Performance Assessment

Image SEO used to be a highly effective strategy companies used to drive traffic to their websites from Google’s Image Search.

In 2013, however, Google released an update that added a “view image” button that users could click and be  brought directly to a page containing only the image rather than to the site actually hosting the image.

After this change, companies across the web experienced a massive drop in site traffic and eventually image SEO was pushed to the backburner, but now, all that just might change.

Recently Google began to make some changes to their user experience and search algorithm and its starting to look like image SEO may once again be an extremely viable search tactic. .

Now, it’s probably been awhile since you’ve dived into the SEO of your site’s images.

If you’re feeling a little rusty, fear not! The team over at Visme.co, an online presentation and infographic tool, put together a presentation outlining the major changes in image SEO and some simple ways you can stay ahead of the game.

My biggest takeaways from the presentation include:

The Removal of the View Image Button

The removal of the “view image” button from search is the spark that re-lit the fire of image optimization.

Earlier this year, Google removed the “view image” button from image search and replaced it with a “visit” button which brings users to the source site. This not only drives more traffic to your site, but also forces users to take the correct steps to source images legally.

The Rise of Visual Search

Image search no longer relies on just keywords and metadata, now users have the ability to use an actual image as their search query to help find what they are looking for.

This is immensely helpful for someone that’s shopping for a specific product, looking for places to travel, or even trying to figure what that weed is growing in their backyard.  

This means you now have to also optimize your images for visual based searches.

The main way of doing this is through the use of rich snippets. These snippets affect the way your site appears in search engine results pages. Google’s Structured Data Markup Helper tool can help you with this process.

Quality is Still Important

It’s been harped on for years now - blurry or generic stock photos are not going to help your company build a brand and they’re certainly not going to help you in image search.

Google’s algorithm automatically excludes images that are pixelated and visual search  works through the recognition of faces, colors, shapes, and text.

This makes it even more important to use unique, high-quality images. If you do need to use a stock photo, try making it unique to your company by adding a filter or some custom text .

Wrapping Up

These recent changes definitely suggest that Google is putting renewed focus on image optimization and companies can no longer let this area of SEO live on the backburner.

Visual search, tools like Google Lens and Pinterest Lens, and Google’s new algorithm changes are all here to stay.

Check out the all of the changes happening in image SEO and stay ahead of the curve by checking out the full presentation below.

 
website performance assessment start

Free Assessment:

Website Performance Assessment
Start the Assessment
website performance assessment start

Free Assessment:

Website Performance Assessment

Does your website build trust with buyers and bring in revenue?

Take this free 10 question assessment and learn how your website can start living up to its potential.

Topics:

Search Engine Optimization
Web Design
Infographics
Published on November 10, 2018

Recent Articles

Video SEO: How To Optimize Videos To Drive Traffic to Your Website
May 9, 2022 • 8 min read
37 Eye-opening SEO Statistics To Nail Your 2022 Search Strategy
April 28, 2022 • 10 min read
10 Reasons Why Your Website Is Not Ranking In Google
February 10, 2022 • 15 min read
9 SEO Best Practices for Stronger Organic Traffic in 2022
November 18, 2021 • 12 min read
Google Shares New Tools to Audit Website User Experience
August 12, 2021 • 3 min read
Google: Website Content Quality More Important Than Quantity
August 10, 2021 • 3 min read
How Long Tail Keyword Research Can Drive Business
August 9, 2021 • 7 min read
How to Optimize Videos On Your Business Website for Search
July 23, 2021 • 4 min read
Google: 'Here's how to prepare for the future private web'
July 16, 2021 • 4 min read
Too many internal links in content can confuse Google about site structure
July 9, 2021 • 5 min read
Google July 2021 core update rolling out over next 2 weeks
July 2, 2021 • 4 min read
Inbound Marketing Help: My Traffic And Leads Are Down. What Can I Do?
June 28, 2021 • 5 min read
Finally, Google page experience core update is rolling out
June 18, 2021 • 3 min read
What is a Featured Snippet? [Definition + Examples]
June 10, 2021 • 4 min read
Google June 2021 core update live, July core update coming
June 4, 2021 • 3 min read
Google's June page experience core update will be mobile first, then desktop
May 21, 2021 • 3 min read
Google confirms demise of Q&A search feature, Question Hub lives on
April 26, 2021 • 1 min read
Big Google algorithm update moved to June with new performance report
April 21, 2021 • 4 min read
No, changing page publish dates won't increase Google search rankings
April 10, 2021 • 4 min read
Google: 'zero-click search' claims and data 'misleading'
April 5, 2021 • 6 min read
3 quick SEO fixes that will increase your website rankings right away
March 30, 2021 • 5 min read
10 Google Analytics metrics you absolutely must track (updated)
March 29, 2021 • 5 min read
Meet the new Google My Business review management view
March 20, 2021 • 2 min read
Google Ads help: Top 10 reasons your Google Ads campaigns are failing
March 10, 2021 • 10 min read
Google 'price drop' structured data for e-commerce can grab buyer eyes
March 9, 2021 • 2 min read