Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Download the Playbook
Fill out the form to get your playbook
Thank you! You have been subscribed.
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

How can we determine if IMPACT is not the right agency for our company?

Sometimes, even when everything looks great on paper, or the results an agency has helped their clients achieve are truly remarkable, the feeling of it being the right fit for your company just isn’t there. 

By Melanie Collins

Melanie Collins also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

How can we determine if IMPACT is not the right agency for our company?

Is IMPACT not the right fit for your company?

HubSpot Video

Now, let's dive deeper into the details

At IMPACT, we believe that the way customers buy has changed, and we focus on helping businesses adapt. Throughout their journey with us, our clients learn how to transform their digital sales and marketing to become a trusted educational resource for buyers.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Using the They Ask, You Answer methodology, businesses take control of their own success and grow their traffic, leads, and sales — all without forming a long-term dependency on us as an agency partner.

🔎 Related: What is They Ask, You Answer?

We have worked with hundreds of businesses in dozens of industries in the U.S. and beyond. While our experience and our application has been broad, there are some businesses who are not a good fit for IMPACT’s services. 

Here’s how we would describe our core customer:

  • An empowered business leader who desires to grow their business and be the best in their industry at what they do
  • A perpetual, active learner in group settings, attending executive groups and conferences
  • Highly engaged with their company
  • Willing to build and train their team
  • Ready to trust the process and commit to the work of shepherding their business through sustained growth

That core customer is a leader at a business that:

  • Is a disciplined and stable company with a culture that focuses on growth, professional development, and open-mindedness
  • Approaches growth and learning in a structured way — perhaps running EOS or Scaling Up
  • Is financially viable and in a position to grow (we typically look for a least $3 million in annual revenue, but we have worked with smaller clients too)
  • Is values-based and vision-driven

We believe that when the right leadership is setting course for the right company, amazing growth is possible. Indeed, we’ve seen it time and time again

But in order for IMPACT to teach our clients how to achieve the growth they are after, we need to be philosophically aligned.

If you or your business don’t believe the following, it is likely that IMPACT will be a bad fit to help direct your digital sales and marketing.

What IMPACT believes

We believe buying has changed

Today, up to 80% of a purchase decision is made before a prospect ever talks with your sales team. Consumers are hungry for information, and they find it online, on demand. They are using the internet to compare prices, look at products side by side, read reviews, and come to their own conclusions. 

🔎 Related: The Big 5 business blog topics that drive traffic, leads, and sales

IMPACT believes that you must further empower customers to become educated about your products and services. 

We believe sales and marketing need to work together

If customers are learning about products and services online, much of what used to be part of the sales process now falls under marketing.

As such, sales and marketing need to work together to produce content that directly answers customer questions.

When you commit to answering the questions of your customers on your website, you’ll be giving the customers the information they need to make a purchasing decision.

We believe each business should strive to be the most trusted voice in its industry

If customers are coming to your site to find the answers to their questions, they will get to know your business, your philosophy, and your people. When this happens, you will begin to develop trust with your site visitors, making them more likely to buy from you when they decide to make a purchase.

🔎 Related: Why trust is the true currency for every business

We believe businesses need to insource their marketing

Your online content is the very soul of your business. When you outsource its production, you will have a hard time getting it right.

The fact is, no one knows your business and your industry like you do.

Having someone on your team who can produce content can help turn your subject matter experts into industry thought leaders, and can turn your customers’ questions into content that helps shorten the sales cycle.

We believe businesses need to staff the right internal resources

Your business needs to build a marketing team that includes a content producer and a videographer. This way, you can make frequent, insourced written and video content a part of your company culture. An internal team will allow you to produce the best strategic content at the proper cadence.

🔎 Related: The benefits of insourced vs outsourced content creation

We believe businesses need to invest in the right technology

Data is crucial to making the best business decisions. With sales and marketing automation tools (like HubSpot) at your disposal, you can truly measure ROI, track traffic, and automate marketing and outreach efforts. Moreover, you can concentrate your resources to get the best results by evaluating the data at your fingertips.

In short, the right technology can (and will) empower you to make smarter decisions for your company's growth strategy much, much faster. 

Do you believe it’s time for a change?

Have you seen the tried and true sales and marketing tactics you’ve used for decades slowly stop working?

Maybe you’ve hired an inbound agency to produce your content and it never drove the traffic you were hoping for. Or, perhaps you’ve been seeing your salespeople spend their time answering the same questions over and over for bad-fit prospects. If that sounds like you, maybe what you’ve read here really makes a lot of sense. 

🔎 Related: How do we know if it's time to break up with our current agency?

If you find that our philosophy resonates with you, it’s possible you would be a perfect fit for IMPACT, and a perfect candidate to implement They Ask, You Answer — our guiding philosophy. 

If you believe what we believe, and you’re ready to embark on an exciting journey together, give us a call. 

Let’s do this. Together.

The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Working With Marketing Agencies
Hiring a Marketing Team
Executives and Leaders
Published on August 6, 2020

Recent Articles

You’re Overspending on Marketing — Here’s How I Know
September 21, 2022 • 5 min read
4 Reasons You Shouldn’t Hire a Third-Party Video Company
July 11, 2022 • 8 min read
5 Prep Secrets for a Smoother, More Successful Website Project Plan (+ Infographic)
May 16, 2022 • 8 min read
Why Have All of Our Old Inbound Marketing Agencies Failed Us?
April 19, 2022 • 6 min read
How To Hire An Inbound Marketing Agency
February 17, 2022 • 14 min read
In-house Marketing vs Agency: What’s Best For Your Business?
February 8, 2022 • 9 min read
How Much Does Inbound Marketing Cost in 2022?
January 24, 2022 • 12 min read
Outsourcing Is Broken: Why We Need To Rethink the Relationship Between Client and Agency
December 10, 2021 • 6 min read
Top 13 Inbound Marketing & HubSpot Solutions Partner Program Agencies for 2022
October 29, 2021 • 8 min read
How is IMPACT Different From Other Agencies?
October 27, 2021 • 5 min read
Why You Might Want to Hire a Marketing Coach Instead of an Agency for Your Business
October 26, 2021 • 7 min read
How to Fire Your Marketing Agency
October 1, 2021 • 6 min read
Hesitant to Start They Ask, You Answer Mastery? Here’s When You Should (and Shouldn’t) Wait
May 19, 2021 • 4 min read
6 signs it’s time to switch marketing agencies (+ video)
April 20, 2021 • 7 min read
Every website agency talks about strategy; How is IMPACT different?
April 19, 2021 • 5 min read
How to know if you’re ready for They Ask, You Answer Mastery
April 16, 2021 • 5 min read
What are the steps of IMPACT’s sales process?
April 14, 2021 • 4 min read
Strategy-driven website redesign: 5 IMPACT-built websites that solve client challenges
April 7, 2021 • 4 min read
The Best Inbound Marketing Agencies All Possess These 6 Traits
April 1, 2021 • 6 min read
Getting started: What happens after I sign up for They Ask, You Answer Mastery?
March 29, 2021 • 5 min read
Think you can't afford They Ask, You Answer Mastery? Take a close look at your budget
March 17, 2021 • 6 min read
Buyer beware: Why you should be skeptical of a free HubSpot or website audit
February 23, 2021 • 4 min read
Is IMPACT the right agency for you?
February 9, 2021 • 6 min read
A messy HubSpot portal is not your problem: Here’s why
February 5, 2021 • 6 min read
Top 7 questions to ask when hiring an inbound marketing agency
February 2, 2021 • 10 min read