At IMPACT, we believe that the way customers buy has changed, and we focus on helping businesses adapt. Throughout their journey with us, our clients learn how to transform their digital sales and marketing to become a trusted educational resource for buyers.
Using the They Ask, You Answer methodology, businesses take control of their own success and grow their traffic, leads, and sales — all without forming a long-term dependency on us as an agency partner.
We have worked with hundreds of businesses in dozens of industries in the U.S. and beyond. While our experience and our application has been broad, there are some businesses who are not a good fit for IMPACT’s services.
But in order for IMPACT to teach our clients how to achieve the growth they are after, we need to be philosophically aligned.
If you or your business don’t believe the following, it is likely that IMPACT will be a bad fit to help direct your digital sales and marketing.
What IMPACT believes
We believe buying has changed
Today, up to 80% of a purchase decision is made before a prospect ever talks with your sales team. Consumers are hungry for information, and they find it online, on demand. They are using the internet to compare prices, look at products side by side, read reviews, and come to their own conclusions.
When you commit to answering the questions of your customers on your website, you’ll be giving the customers the information they need to make a purchasing decision.
We believe each business should strive to be the most trusted voice in its industry
If customers are coming to your site to find the answers to their questions, they will get to know your business, your philosophy, and your people. When this happens, you will begin to develop trust with your site visitors, making them more likely to buy from you when they decide to make a purchase.
We believe businesses need to staff the right internal resources
Your business needs to build a marketing team that includes a content producer and a videographer. This way, you can make frequent, insourced written and video content a part of your company culture. An internal team will allow you to produce the best strategic content at the proper cadence.
We believe businesses need to invest in the right technology
Data is crucial to making the best business decisions. With sales and marketing automation tools (like HubSpot) at your disposal, you can truly measure ROI, track traffic, and automate marketing and outreach efforts. Moreover, you can concentrate your resources to get the best results by evaluating the data at your fingertips.
In short, the right technology can (and will) empower you to make smarter decisions for your company's growth strategy much, much faster.
Do you believe it’s time for a change?
Have you seen the tried and true sales and marketing tactics you’ve used for decades slowly stop working?
Maybe you’ve hired an inbound agency to produce your content and it never drove the traffic you were hoping for. Or, perhaps you’ve been seeing your salespeople spend their time answering the same questions over and over for bad-fit prospects. If that sounds like you, maybe what you’ve read here really makes a lot of sense.