Digital Sales & Marketing
Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Video
Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design
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Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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10 Jaw-Dropping Web Design, Branding, and Marketing Statistics [Infographic]

10 Jaw-Dropping Web Design, Branding, and Marketing Statistics [Infographic] Blog Feature

Joe Rinaldi

UX Designer, HubSpot Design & GDD Certified, Designer for 70+ Sites for HubSpot and Various CMSs

April 28th, 2019 min read

It’s amazing how quickly things change in the digital marketing world. We’re constantly learning about new tools and techniques to get the most out of our marketing efforts.

The problem is, with so many changes, how do we keep up and where should we be focusing our marketing efforts?

Aside from subscribing to THE LATEST (shameless plug), you can always look to the numbers for the answer.

Companies are regularly analyzing their website stats and releasing studies on what actions influence users online behavior.

The team over at DesignRush, a B2B marketplace, rounded up a collection of some of the most insightful stats surrounding the current state of digital marketing and compiled them into the  infographic below.

Some of the stats confirmed what many of us are already doing.

Things such as creating beautifully branded product videos and focusing on reducing website load speeds as much as possible.

Others stats helped provide some insight into the future of digital marketing and gave us a better idea of where we should start focusing our marketing efforts.

Some of the more notable statistics from the infographic include:

By 2021, mobile e-commerce will account for 54% of all online sales.

With consumers spending more time on their phones, it’s no surprise that we’ll see a growth in mobile eCommerce, however, it’s interesting to see that in the next couple years, we’ll see this type of shopping surpass traditional online shopping.

This is going to put an even stronger emphasis on having mobile-optimized site that provides users with a simple checkout process.

Long landing pages generate up to 220% more leads than above-the-fold calls-to-action.

Trying to cram all of your page’s important information and CTAs “above the fold” is a thing of the past.

This used to be a useful technique in the early days of web design when people weren’t used to scrolling.

However, scrolling is second nature nowadays and the people are hungry for information. They don’t mind a few extra scrolls to get to the information they’re looking for.

That’s why we’re seeing companies make a shift towards dedicated long-form pages with CTAs naturally included throughout the page.

These pages help increase conversions and better qualify your prospects because users are more likely to take action on something after they feel they’ve been educated enough on a topic.    

64% of consumers say that shared values help them create a trusted relationship with a brand.

A major part of any company’s brand is its core values.

These values show people what beliefs and qualities are important to you as a company, and now they can play a major role in whether or not a prospect decides to do business with you.

Many of today’s consumers shop around for companies that share the same beliefs as them and once they find that company, they’re more likely to become a customer and stay one.

That’s why it’s important to make sure you have a documented set of core values and that it’s easily accessible on your site.

Check out the full list of the stats in the infographic below:

infographic-optimized

Image Credit: DesignRush
FREE On-Demand: The Website Optimization Summit Opening Keynote

Watch Liz Moorehead’s takeaway-filled opening keynote from the Website Optimization Summit for FREE inside IMPACT+.

Your business website should be your most profitable virtual employee -- closing deals left and right. Yet, business leaders and digital marketers just like you are unwittingly undermining the money-making potential of your website. 

Let Liz Moorehead show you the simple and powerful ways you can immediately increase the revenue potential of your business website, no matter what industry you’re in, in this information packed keynote.

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Watch Liz Moorehead’s opening keynote from the Website Optimization Summit, FREE on-demand inside IMPACT+. Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it!
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FREE On-Demand: Watch Liz Moorehead’s Website Optimization Summit opening keynote now!
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FREE On-Demand: Watch Liz Moorehead’s Website Optimization Summit opening keynote now!