Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
Website Design

10 Jaw-Dropping Web Design, Branding, and Marketing Statistics [Infographic]

By Joe Rinaldi

10 Jaw-Dropping Web Design, Branding, and Marketing Statistics [Infographic] Blog Feature

It’s amazing how quickly things change in the digital marketing world. We’re constantly learning about new tools and techniques to get the most out of our marketing efforts.

The problem is, with so many changes, how do we keep up and where should we be focusing our marketing efforts?

Aside from subscribing to THE LATEST (shameless plug), you can always look to the numbers for the answer.

Companies are regularly analyzing their website stats and releasing studies on what actions influence users online behavior.

The team over at DesignRush, a B2B marketplace, rounded up a collection of some of the most insightful stats surrounding the current state of digital marketing and compiled them into the  infographic below.

Some of the stats confirmed what many of us are already doing.

Things such as creating beautifully branded product videos and focusing on reducing website load speeds as much as possible.

Others stats helped provide some insight into the future of digital marketing and gave us a better idea of where we should start focusing our marketing efforts.

Some of the more notable statistics from the infographic include:

By 2021, mobile e-commerce will account for 54% of all online sales.

With consumers spending more time on their phones, it’s no surprise that we’ll see a growth in mobile eCommerce, however, it’s interesting to see that in the next couple years, we’ll see this type of shopping surpass traditional online shopping.

This is going to put an even stronger emphasis on having mobile-optimized site that provides users with a simple checkout process.

Long landing pages generate up to 220% more leads than above-the-fold calls-to-action.

Trying to cram all of your page’s important information and CTAs “above the fold” is a thing of the past.

This used to be a useful technique in the early days of web design when people weren’t used to scrolling.

However, scrolling is second nature nowadays and the people are hungry for information. They don’t mind a few extra scrolls to get to the information they’re looking for.

That’s why we’re seeing companies make a shift towards dedicated long-form pages with CTAs naturally included throughout the page.

These pages help increase conversions and better qualify your prospects because users are more likely to take action on something after they feel they’ve been educated enough on a topic.    

64% of consumers say that shared values help them create a trusted relationship with a brand.

A major part of any company’s brand is its core values.

These values show people what beliefs and qualities are important to you as a company, and now they can play a major role in whether or not a prospect decides to do business with you.

Many of today’s consumers shop around for companies that share the same beliefs as them and once they find that company, they’re more likely to become a customer and stay one.

That’s why it’s important to make sure you have a documented set of core values and that it’s easily accessible on your site.

Check out the full list of the stats in the infographic below:

infographic-optimized

Image Credit: DesignRush

Topics:

Website Design
Infographics
Marketing Statistics
Published on April 28, 2019

Recent Articles

9 Crucial Elements Every Homepage Should Have [+Video]

By Ramona Sukhraj on October 21, 2021
6 min read

5 Prep Secrets for a Smoother, More Successful Website Project (+ Infographic)

By John Becker on October 14, 2021
7 min read

Google shares new tools to audit website user experience

By Paul D. Grant on August 12, 2021
3 min read

New HubSpot CMS Hub starter tier released for growing businesses

By Paul D. Grant on August 6, 2021
4 min read

They Ask, You Answer and diversity, equity, and inclusion (Content Lab, Ep. 55)

By Liz Moorehead on July 29, 2021
2 min read

ICYMI: Digital marketing news update for July 26, 2021

By Liz Moorehead on July 26, 2021
6 min read

ICYMI: Digital marketing news update for July 19, 2021

By Liz Moorehead on July 19, 2021
6 min read

What the heck is going on with all the Google updates? (Content Lab, Ep. 54)

By Liz Moorehead on July 15, 2021
1 min read

8 best business website designs (updated for 2021)

By Sam Lauron on July 15, 2021
5 min read

ICYMI: Digital marketing news update for July 12, 2021

By Liz Moorehead on July 12, 2021
5 min read

Too many internal links in content can confuse Google about site structure

By Liz Moorehead on July 9, 2021
5 min read

Google July 2021 core update rolling out over next 2 weeks

By Liz Moorehead on July 2, 2021
4 min read

6 tips for building a great diversity and inclusion page (+examples)

By Ramona Sukhraj on June 29, 2021
7 min read

Google punts third-party cookie ban to 2023 for 'responsible planning'

By Liz Moorehead on June 25, 2021
6 min read

Finally, Google page experience core update is rolling out

By Liz Moorehead on June 18, 2021
3 min read

8 business blog design examples that keep readers engaged

By Steve Polito on June 16, 2021
6 min read

What is a featured snippet? [Definition + Examples]

By Kevin Church on June 10, 2021
4 min read

Google June 2021 core update live, July core update coming

By Liz Moorehead on June 4, 2021
3 min read

Google's June page experience core update will be mobile first, then desktop

By Liz Moorehead on May 21, 2021
3 min read

Why is growth-driven website design so freaking expensive?

By Daniel Escardo on April 14, 2021
5 min read

Strategy-driven website redesign: 5 IMPACT-built websites that solve client challenges

By John Becker on April 7, 2021
4 min read

10 Google Analytics metrics you absolutely must track (updated)

By Magdalena Day on March 29, 2021
5 min read

29 Best Contact Us Page Examples To Inspire Yours [Updated for 2021]

By Melissa Smith on March 25, 2021
17 min read

Website Performance Mastery: A better redesign process for your business website

By John Becker on March 24, 2021
6 min read

How much does a website design or redesign cost in 2021?

By Vin Gaeta on March 23, 2021
9 min read