Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
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Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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Free LinkedIn marketing and advertising learning center now live

Paid ads on LinkedIn have always held a lot of potential; now, with these new tools, success is more within reach for brands.

Free LinkedIn marketing and advertising learning center now live Blog Feature

Nicole Letendre

Operations Manager, 5+ Years of Project Management and Digital Marketing Experience

March 1st, 2021 min read

LinkedIn Marketing Solutions – the suite of paid advertising and business growth tools provided by the social network – can be extremely powerful for brands looking to grow their reach (and their bottom line).

Still, mastery of the platform can still feel out of reach to some, and often we hear from clients:

  • Where do I even begin with LinkedIn ads?
  • How should I set up my campaigns? 
  • How do I find the right audience and set my budget?

Even if you are a Google Ads or Facebook ads expert, you might still be new to using the LinkedIn Marketing Solutions platform.

For those reasons, LinkedIn launched a free learning center called LinkedIn Marketing Labs to help users better understand how to use the LinkedIn Marketing Solutions platform. The first six on-demand courses are geared towards using their advertising platform and creating a full-funnel LinkedIn marketing strategy.

Let’s dive into what LinkedIn Marketing Labs is, why it is beneficial, and some information on the available courses.

What is LinkedIn Marketing Lab?

LinkedIn Marketing Labs is the free learning center that was created by LinkedIn team members to provide marketers and advertisers with resources that will help them get the most out of their LinkedIn advertisements. 

This learning center is helpful for both learning the basics if you are new to LinkedIn Marketing Solutions or strengthening your current strategy. 

How do I access LinkedIn Marketing Labs?

By this point, you may be wondering, “Where can I access LinkedIn Marketing Labs?” On the top right-hand side of your LinkedIn navigation, you should see the Work button with a dropdown arrow. 

Select Marketing Solutions towards the bottom of the LinkedIn Business Services page. You’ll then select Learning Center within the very top header of the page to get to the LinkedIn Marketing Labs homepage.

What you need to know about the courses

Once on the main page, you’ll be asked to choose a learning path so the tool knows which courses are the best for your needs.

linkedin-marketing-labs-course-path

I’ve selected the “I do both” option to see all of the results. These are the first three courses that appear and if you’d like to see more you can select the “See all learning paths” button.

linkedin-marketing-labs-courses

There are currently three basic level courses and three intermediate level courses to get started with. 

The basic courses below are focused on running ad campaigns on LinkedIn.

While the basic courses focus on advertising, the intermediate courses below focus on leveraging LinkedIn to build a stronger marketing strategy.

All of the courses are about 45 minutes long and outlined in an easy to understand way. They all have an optional pre-course self-assessment to test your knowledge, multiple lessons with both text and video, quizzes at the end of each lesson, and a course review at the end. 

Why you should use this free resource

Most importantly, it’s a free way to learn how to generate better results on your advertising or marketing efforts. (Heavy emphasis on generating better results on your advertising and marketing efforts! I mean who can argue with that?)

As a matter of fact, LinkedIn says, “Lead generation forms on LinkedIn drive 5X more conversions than landing pages and you’re 6X more likely to convert audiences when they see both brand and acquisition messages on LinkedIn.”

🎓 Free IMPACT+ course: How to get started with LinkedIn B2B advertising

LinkedIn Marketing Labs is the best tool for sharpening your LinkedIn campaigns and strategies because it was created by experts who know the science behind the tools and know all of the latest trends.

Want to learn more about digital sales and marketing?

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