Free Assessment: How does your inbound marketing measure up?

Get Started

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started

Free Assessment:

Free LinkedIn marketing and advertising learning center now live

Paid ads on LinkedIn have always held a lot of potential; now, with these new tools, success is more within reach for brands.

By Nicole Letendre

Free LinkedIn marketing and advertising learning center now live

LinkedIn Marketing Solutions – the suite of paid advertising and business growth tools provided by the social network – can be extremely powerful for brands looking to grow their reach (and their bottom line).

Still, mastery of the platform can still feel out of reach to some, and often we hear from clients:

  • Where do I even begin with LinkedIn ads?
  • How should I set up my campaigns? 
  • How do I find the right audience and set my budget?

Even if you are a Google Ads or Facebook ads expert, you might still be new to using the LinkedIn Marketing Solutions platform.

For those reasons, LinkedIn launched a free learning center called LinkedIn Marketing Labs to help users better understand how to use the LinkedIn Marketing Solutions platform. The first six on-demand courses are geared towards using their advertising platform and creating a full-funnel LinkedIn marketing strategy.

Let’s dive into what LinkedIn Marketing Labs is, why it is beneficial, and some information on the available courses.

What is LinkedIn Marketing Lab?

LinkedIn Marketing Labs is the free learning center that was created by LinkedIn team members to provide marketers and advertisers with resources that will help them get the most out of their LinkedIn advertisements. 

This learning center is helpful for both learning the basics if you are new to LinkedIn Marketing Solutions or strengthening your current strategy. 

How do I access LinkedIn Marketing Labs?

By this point, you may be wondering, “Where can I access LinkedIn Marketing Labs?” On the top right-hand side of your LinkedIn navigation, you should see the Work button with a dropdown arrow. 

Select Marketing Solutions towards the bottom of the LinkedIn Business Services page. You’ll then select Learning Center within the very top header of the page to get to the LinkedIn Marketing Labs homepage.

What you need to know about the courses

Once on the main page, you’ll be asked to choose a learning path so the tool knows which courses are the best for your needs.


I’ve selected the “I do both” option to see all of the results. These are the first three courses that appear and if you’d like to see more you can select the “See all learning paths” button.


There are currently three basic level courses and three intermediate level courses to get started with. 

The basic courses below are focused on running ad campaigns on LinkedIn.

While the basic courses focus on advertising, the intermediate courses below focus on leveraging LinkedIn to build a stronger marketing strategy.

All of the courses are about 45 minutes long and outlined in an easy to understand way. They all have an optional pre-course self-assessment to test your knowledge, multiple lessons with both text and video, quizzes at the end of each lesson, and a course review at the end. 

Why you should use this free resource

Most importantly, it’s a free way to learn how to generate better results on your advertising or marketing efforts. (Heavy emphasis on generating better results on your advertising and marketing efforts! I mean who can argue with that?)

As a matter of fact, LinkedIn says, “Lead generation forms on LinkedIn drive 5X more conversions than landing pages and you’re 6X more likely to convert audiences when they see both brand and acquisition messages on LinkedIn.”

🎓 Free IMPACT+ course: How to get started with LinkedIn B2B advertising

LinkedIn Marketing Labs is the best tool for sharpening your LinkedIn campaigns and strategies because it was created by experts who know the science behind the tools and know all of the latest trends.

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.


Linkedin Marketing
Paid Media
Published on March 1, 2021

Recent Articles

INBOUND 2021 Recap: Takeaways, Speakers, and Lessons Learned
October 25, 2021 • 7 min read
Drift report on pandemic fallout reveals seismic shift in marketing strategy
September 9, 2021 • 3 min read
Google Shares New Tools to Audit Website User Experience
August 12, 2021 • 3 min read
Google: Website Content Quality More Important Than Quantity
August 10, 2021 • 3 min read
New HubSpot CMS Hub Starter Tier Released for Growing Businesses
August 6, 2021 • 4 min read
Why most marketing 'news' doesn't matter to inbound marketers
August 3, 2021 • 4 min read
Gartner: Slashed 2021 marketing budgets increases in-house ownership
July 30, 2021 • 6 min read
How to Optimize Videos On Your Business Website for Search
July 23, 2021 • 4 min read
Data: 'Funny' seniors imagery is not only demeaning, it's inaccurate
July 21, 2021 • 4 min read
Google: 'Here's how to prepare for the future private web'
July 16, 2021 • 4 min read
How Facebook's news feed algorithm works and prioritizes content
July 14, 2021 • 4 min read
Too many internal links in content can confuse Google about site structure
July 9, 2021 • 5 min read
Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust
July 7, 2021 • 4 min read
Google July 2021 core update rolling out over next 2 weeks
July 2, 2021 • 4 min read
Google punts third-party cookie ban to 2023 for 'responsible planning'
June 25, 2021 • 6 min read
Finally, Google page experience core update is rolling out
June 18, 2021 • 3 min read
Apple Mail privacy news spooks email marketers, newsletter creators
June 16, 2021 • 4 min read
Google June 2021 core update live, July core update coming
June 4, 2021 • 3 min read
You can boost LinkedIn posts and promote events, marketers
May 28, 2021 • 3 min read
Google's June page experience core update will be mobile first, then desktop
May 21, 2021 • 3 min read
Best times to post on social media in 2021 (new data)
May 19, 2021 • 4 min read
Deeper content engagement is up on desktop (new pandemic data)
May 7, 2021 • 4 min read
Google confirms demise of Q&A search feature, Question Hub lives on
April 26, 2021 • 1 min read
What is the new HubSpot Operations Hub?
April 23, 2021 • 2 min read
Big Google algorithm update moved to June with new performance report
April 21, 2021 • 4 min read