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8 Surprising Statistics That Prove You Need to Be Marketing on LinkedIn

8 Surprising Statistics That Prove You Need to Be Marketing on LinkedIn Blog Feature

Bob Ruffolo

Founder & CEO, Keynote Speaker, Entrepreneur, Recipient of Comparably’s Best CEO ’17

October 15th, 2015 min read

LinkedIn isn’t Facebook or even Google+. You can’t rely on the same content curation strategy to impress the network's predominantly professional crowd.

In this sense, LinkedIn is unique. A few numbers about the audience, the Marketers, and their interactions will shed some light on just how unique this platform is:

  • When it comes to B2B lead generation through social networks, 80.33% of the leads come from LinkedIn (in comparison – Twitter generated 12.73% and Facebook – 6.73%)
  • The conversion of company page posts is the impressive 10.07%
  • The conversion of posts in discussion groups goes up to 86.3%
  • A higher proportion of US adults (22%) uses LinkedIn in comparison to Twitter (19%)
  • It’s interesting to point out that 38% of the adults having college education are on LinkedIn
  • 50% of the LinkedIn members say they’re more likely to buy from a company that’s active on the social network
  • According to 63% of marketers, LinkedIn is the most effective B2B social network
  • In 2012, 65% of companies acquired new customers through a LinkedIn B2B campaign

To sum it up, the audience of LinkedIn is relatively older than the members of other social networks and these people have obtained a higher level of education. They’re loyal and they like interacting with brands through LinkedIn. The specialized discussion groups and even company profiles impact the audience and have an effect on buying decisions. All of these facts and figures are good news for marketers.

The content above is an excerpt from our guide, A Guide to Getting Started with LinkedIn Marketing. In the full version, you'll learn what makes LinkedIn different, how to build your Company Page, establish thought leadership and use LinkedIn Groups and LinkedIn Ads, as well as the importance of publishing on LinkedIn Pulse.

Get your free copy here or simply click the "keep reading" button below to keep learning.


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