To sum it up, the audience of LinkedIn is relatively older than the members of other social networks and these people have obtained a higher level of education. They’re loyal and they like interacting with brands through LinkedIn. The specialized discussion groups and even company profiles impact the audience and have an effect on buying decisions. All of these facts and figures are good news for marketers.
The content above is an excerpt from our guide, A Guide to Getting Started with LinkedIn Marketing. In the full version, you'll learn what makes LinkedIn different, how to build your Company Page, establish thought leadership and use LinkedIn Groups and LinkedIn Ads, as well as the importance of publishing on LinkedIn Pulse.
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