Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Register Here
Close

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.
Register Here
The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

New LinkedIn Virtual Events features now available for brands

LinkedIn has made it easier to find virtual events and to generate leads from your virtual events.

By Melissa Smith

New LinkedIn Virtual Events features now available for brands

As the world continues to go from in-person conferences to virtual events, LinkedIn realized that it was time to equip their users with tools to help bring their professional community together online. (And recent data shows that even if we do “return to normal,” consumers will still be interested in attending virtual events.)

 Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

In May of this year, LinkedIn introduced Virtual Events, which uses both LinkedIn Live and LinkedIn Events. Since the introduction of Virtual Events, LinkedIn has hosted more than 200,000 events with millions of attendees.

linkedin-virtual-events-1

But LinkedIn Virtual Events has gotten a facelift! 

LinkedIn has now made it so it is easier to find virtual events. On top of that, you can now capture leads from your own virtual events. Before we dig in to the new features that LinkedIn has made to Virtual Events. For those who don’t know, let’s talk about LinkedIn Virtual Events.

🔎 Related: How to source and manage virtual event speakers

What's now included with Virtual Events

LinkedIn Virtual Events, is both LinkedIn Live and LinkedIn Events together. Just like it sounds, LinkedIn Live allows individuals and organizations to broadcast live video content to their network in real time. Once your live-stream has started you can engage with audiences in real-time.

LinkedIn Events allows individuals and organizations to create an event to share with their network and wider audience. Individuals and organizations can use LinkedIn Events for both in-person and virtual events.

🔎 Related: What a best-in-class virtual events team looks like

With Virtual Events you now have the ability to do the following:

  • Host your event safely, and in a trusted environment.
  • Attract the right audiences to attend your event.
  • Drive buzz around your event.
  • Get more out of your event before, during and after.

What kind of content should I host on my virtual event?

With LinkedIn, you want to watch the type of event you host, you want to make sure that it works with the type of audience that is on the platform.

LinkedIn suggests the following content ideas:

  • Community and brand-building events
    Consider fireside chats, panels, interviews or Q&As, where your goal is to drive quality conversations around the content.
  • Events for targeted audiences
    Rather than going live to your entire Page audience, target specific segments. LinkedIn Events can be a powerful vehicle for account based marketing efforts, verticalized events, and product demos for specific functions.
  • Talent branding events
    Raise targeted awareness of your organization’s employee or student experience with career conversations, campus tours, and recruiting events.
  • Conferences
    Ensure that your organization's major thought leadership events get the professional audience they deserve.

Now after months of being used LinkedIn has rolled out new features.

These features are… drumroll....

Make virtual events easier to find

LinkedIn is rolling out new discovery features for virtual events. These features are designed to boost attendance by making them easier to find.

The features are:

  • Personalized event recommendations in the “My Network” tab and a new weekly events digest email.
  • Notifications, now when a company posts an event on their page, LinkedIn will automatically notify followers who are most likely to attend. LinkedIn will identify which followers to notify based on various criteria including their interests

New ability to collect leads

One would think that it was crazy that this wasn’t a feature when LinkedIn initially rolled out Virtual Events.

Marketers now have the ability to collect leads from event signups. Companies will have full access to the data they collect and with that information marketers will now be able to send out event recaps, and hand the leads to their sales team to follow up with them.

🔎 Related: How long does it really take to plan and execute a virtual event?

It is important note by adding registration to your event, only the people who registered to your event will be able to join and participate.

Last but not least…

Promote Your Event with Sponsored Content

Companies can run Sponsored Content Single Image Ads alongside their organic posts to promote events. LinkedIn says Single Image Ads “can get your event in front of the right professionals and hard-to reach audiences, like executives and decision-markers​.”

LinkedIn Virtual Events gives you another platform to look at when you are looking to create a virtual event. It may not have all the features that bigger platforms have but if you are looking to dab your toes into the virtual event waters, it may be worth trying on a smaller level.

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Topics:

News
Published on November 6, 2020

Recent Articles

INBOUND 2021 Recap: Takeaways, Speakers, and Lessons Learned
October 25, 2021 • 7 min read
Drift report on pandemic fallout reveals seismic shift in marketing strategy
September 9, 2021 • 3 min read
Google Shares New Tools to Audit Website User Experience
August 12, 2021 • 3 min read
Google: Website Content Quality More Important Than Quantity
August 10, 2021 • 3 min read
New HubSpot CMS Hub Starter Tier Released for Growing Businesses
August 6, 2021 • 4 min read
Why most marketing 'news' doesn't matter to inbound marketers
August 3, 2021 • 4 min read
Gartner: Slashed 2021 marketing budgets increases in-house ownership
July 30, 2021 • 6 min read
How to Optimize Videos On Your Business Website for Search
July 23, 2021 • 4 min read
Data: 'Funny' seniors imagery is not only demeaning, it's inaccurate
July 21, 2021 • 4 min read
Google: 'Here's how to prepare for the future private web'
July 16, 2021 • 4 min read
How Facebook's news feed algorithm works and prioritizes content
July 14, 2021 • 4 min read
Too many internal links in content can confuse Google about site structure
July 9, 2021 • 5 min read
Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust
July 7, 2021 • 4 min read
Google July 2021 core update rolling out over next 2 weeks
July 2, 2021 • 4 min read
Google punts third-party cookie ban to 2023 for 'responsible planning'
June 25, 2021 • 6 min read
Finally, Google page experience core update is rolling out
June 18, 2021 • 3 min read
Apple Mail privacy news spooks email marketers, newsletter creators
June 16, 2021 • 4 min read
Google June 2021 core update live, July core update coming
June 4, 2021 • 3 min read
You can boost LinkedIn posts and promote events, marketers
May 28, 2021 • 3 min read
Google's June page experience core update will be mobile first, then desktop
May 21, 2021 • 3 min read
Best times to post on social media in 2021 (new data)
May 19, 2021 • 4 min read
Deeper content engagement is up on desktop (new pandemic data)
May 7, 2021 • 4 min read
Google confirms demise of Q&A search feature, Question Hub lives on
April 26, 2021 • 1 min read
What is the new HubSpot Operations Hub?
April 23, 2021 • 2 min read
Big Google algorithm update moved to June with new performance report
April 21, 2021 • 4 min read