Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

Everything You Need to Know About LinkedIn’s “Water Cooler” Report

Everything You Need to Know About LinkedIn’s “Water Cooler” Report Blog Feature

February 1st, 2019 min read

Over the past several years, LinkedIn has seen immense growth, in fact, they report, the number of updates viewed in their feed has jumped 60% year-over-year.

LinkedIn users used to just flock to this platform to get ahead in their careers, but now people have largely started to use this space to share and digest content.

The Water Cooler report is the marketer’s new secret weapon to ingesting the most popular content circulating LinkedIn. It is a quick and easy way to spot successful trends and techniques to apply to your own marketing.

The Water Cooler? What Does That Mean?

LinkedIn shared this explanation of their new Water Cooler Report:
“The water cooler, of course, is that spot in the office where you and your co-workers discuss business, fashion, sports, and entertainment. The LinkedIn platform is fast becoming the virtual water cooler of the global business world.”

With that in mind, The Water Cooler is a monthly report released by the LinkedIn blog that highlights the top ten engaged with articles shared across the platform.

The articles are listed out and linked so you can look at them on your own time. Then they take it a step further by briefly reviewing some of the articles highlights.

They even have a section “lessons for marketers” to inspire the way you approach your own content and marketing.

Here is the collection of articles for December:

  1. Be the Spark By Diane Fennig

  2. 5 Books I Loved in 2018 By Bill Gates

  3. Your Most Important Assets Aren’t Your Clients; It’s Your Employees By Brigette Hyacinth

  4. Black Woman Named Deputy Director of NASA’s Johnson Space Center, Making History By Teddy Grant, Black Press USA

  5. Happy Employees Are More Productive. As Simple as That! Agree? By Oleg Vishnepolsky

  6. The World’s Most Successful People Don’t Actually Start Work at 4 a.m. They Wake and Work Whenever the (Heck) They Decide, By Jeff Haden, Inc.

  7. What I Learned at Work This Year By Bill Gates

  8. Warren Buffet Says You Should Hire People With These 3 Traits, but Only 1 Will Point to a Truly Successful Employee By Marcel Schwantes, Inc.

  9. When People Ask How You Are, Stop Saying ‘Busy’ By Robert Glazer

  10. Leading From Hurt Versus Leading From Heart By Brene Brown

Why Should You Care?

Keeping Your Finger on The Pulse is Easy

Life is busy, so why waste time sifting through content? This report does the digging for you so you can stay current without the hassle.

Before The Water Cooler, marketers were left to discern what content and topics were trending on LinkedIn was on their own.

The process of looking for a worthy read was a time-consuming endeavor. When you are busy at work trying to get in a quick read, this is a huge issue.

However, with The Water Cooler, you no longer have to skim articles or struggle to find new valuable resources. LinkedIn does all the heavy lifting for you. All you have to do is check your inbox once a month.

Never Skip a Beat

In the past, people could easily miss truly fantastic articles because of the sheer quantity circulating across the platform.

This new report is a huge win for marketers because it brings all the content gold to the surface for you

All of the most noteworthy articles are compiled so you spend more time reading what’s likely to be high-quality content, then wasting time on pieces that aren’t. This also helps you see what topics are hot on LinkedIn, so if you’re trying to gain traction on the platform, you have some guidance.

Marketing Advice

As I mentioned before LinkedIn has also included a notes section for marketers in this new report.

Here, they place takeaways from the top ten articles to inform marketers on how they can better approach their own content.

Here’s a sample from this months:

Lessons for Marketers: As marketers, it’s always tempting for us to focus our messages on the products and services we offer. But we should always be thinking about our potential customers and what their needs and wants are. With the articles they engage with on LinkedIn, business professionals show us that they want to better themselves and work in positive environments. If we present what we’re marketing in that frame, we have a much better chance of attracting our target audience’s attention.

Sign Me Up!

If you are interested in receiving this monthly report from the LinkedIn blog (which I highly recommend), signing up is really easy.

  1. Go to the blogs page.

  2. Click the subscribe to blog button

  3. Select the cadence for your blog updates

  4. Boom you will be sent the monthly Water Cooler Report.

Staying in the know on trending articles has never been easier. The Water Cooler is an added perk of the LinkedIn blog that we will be watching and utilizing. We can’t wait to see how you like this new report!

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE