Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Course: Fundamentals of Social Media Marketing

Start the Course Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close

Learn

Access the Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Blog / Newest Insights

Jump straight to the latest inbound marketing and They Ask, You Answer insights

Access the Learning Center

Free and Pro Courses

Take your knowledge to the next level with free and Pro courses inside IMPACT+

Access the Learning Center

Recordings on Demand

On-demand recordings from past IMPACT events and livestreams

Access the Learning Center

Featured

Inbound Strategy Playbook 2022

Learn 7 foundational principles that have proven to set inbound marketing strategies up for success

Access the Learning Center

Free 5 Min. Inbound Marketing Assessment

Take this free assessment and learn what you can start doing today to boost traffic, leads, and sales

Access the Learning Center

Blueprint for a More Profitable Agency

See why coaching, not implementation, is the key to happier clients and better profit margins

Access the Learning Center

Case Studies

See examples of companies working with IMPACT and thriving with They Ask, You Answer

Access the Learning Center
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
Close
Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing
Start the Course
Fundamentals of Social Media Marketing
Free Social Media Course
View Fundamentals of Social Media Marketing
Fundamentals of Social Media Marketing

Free Course:

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

LinkedIn rolls out stories feature to all users

Following rigorous testing, LinkedIn rolled out stories last week to all users in the United States and Canada. They will continue to roll out to the remaining regions in the coming weeks. 

By Melissa Smith

Melissa Smith also recommends this free course, Fundamentals of Social Media Marketing.

LinkedIn rolls out stories feature to all users Blog Feature

Last Friday night, IMPACT CEO Bob Ruffolo sent out the following message in our internal #breaking-news Slack channel:

Free Course: Fundamentals of Social Media Marketing

linkedin-stories-bobruffolo

He wasn’t alone — many of us were shocked! 

Just like Instagram and Facebook, LinkedIn has now joined the lineup and has the ability to create stories. LinkedIn has been testing stories over the last few months in different regions.

Following all of that rigorous testing, LinkedIn rolled out stories last week to all users in the United States and Canada. They will continue to roll out to the remaining regions in the coming weeks. 

What is a story?

A story is a social media feed video (up to 20 seconds) or photo clip where you can add text, filters, GIFs, emojis, music, and more and share with your friends and colleagues. They also disappear after 24 hours.

Here's an example of an Instagram story from Hartford Prints!, a local business in Connecticut:

File from iOS

Unlike other social media platforms where they will focus on your personal life, LinkedIn stories will (and should) probably focus more on what’s happening in your professional life. Posting a story may not be for everyone, but with LinkedIn Stories, you will have an opportunity to show off your business or what you do from a new perspective.

🔎 Related: Are LinkedIn ads really worth the cost for brands?

However, if this story function is available on plenty of other social platforms, how will stories be different on LinkedIn? In short, leveraging stories on LinkedIn is the place for you to go “behind the scenes” in the professional side of your life.

What kind of content should your brand share with LinkedIn stories?

In LinkedIn’s announcement story, they share different ways professionals can leverage the new feature: 

File from iOS (1)

Here are a few other ways you can also use this new story feature.

Highlight personal achievements

Bring big wins to the table, such as highlighting a milestone, a promotion, an award, or a published article. Our very own Liz Moorehead posted about IMPACT’s email newsletter THE LATEST, turning 2 years old and having 50,000 subscribers.

lizmoorehead-linkedinstories

If you aren’t subscribed already, you should subscribe today.

Educate your customers and prospects

If you are a product-based company, you can be showing updates being made to your products, or even sneak previews to new products that you are working on. If you are a service-based company, you can promote how you work with clients and how you can better serve their needs. As well as show what your clients think of you.

You can take a literal page out of They Ask, You Answer and host an AMA — "ask me anything" — session with one or more of your experts.

Have your customers and prospects send you questions and then answer them on LinkedIn stories. That way others who may have the same questions get to hear your answers. Another way to get your brand out there in a more professional setting.

🔎 Related: Our ultimate guide to online community management for brands

As we like to say at IMPACT, here is my “learned for the day,” AKA something I learned today that I didn’t know. Everyone should always be learning. Share what lessons you have learned while working on a project. There’s a good chance someone is experiencing something similar to you.

Share your experience

Whether you’re a seasoned professional or you’re just getting started in your career, share with others how you overcame a challenge and how you were able to succeed. Or even share about a challenge you are currently running and to see if anyone has advice.

Show what goes on behind the scenes

Why not peel back a layer and show what goes on behind the computer every day? With more of us working from home during the pandemic, we can show each other what improvements we are making to our workspace. How we stay focused when working from home with a full house.

workspace-linkedin-stories

Why not show what you are working on next on?

ericsui-linkedin-stories

LinkedIn stories is also integrating unique tools.

  • Question of the Day: LinkedIn will pose a question of the day to all users which they can respond to with a story
  • Localized Stickers: In each region, LinkedIn will have unique stickers that users can add to their stories.

The potential power of LinkedIn stories

LinkedIn stories gives you an opportunity to show off your business or what you do from a new perspective. It’s going to be a new and different way to connect with people on a more professional basis on a more professional platform.

If you are a salesperson, LinkedIn stories can be a great way to show your prospects who are in this now virtual-first selling world. Or if you are looking for a job, it can be a way to show companies a different side of you.

I read somewhere that someone equated the situation we are in now with the COVID-19 pandemic that stories are replacing those water cooler moments. Stories can also be a great conversation starter and get you to reflect.

garyv-linkedin-stories

I'll just leave that gem from Gary Vaynerchuk for you to think about.

Fundamentals of Social Media Marketing
Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

Topics:

Social Media Marketing
News
Working With Marketing Agencies
Linkedin Marketing
Published on September 30, 2020

Recent Articles

ICYMI: Digital Marketing News Update for July 26, 2021
July 26, 2021 • 6 min read
ICYMI: Digital Marketing News Update for July 19, 2021
July 19, 2021 • 6 min read
How Facebook's news feed algorithm works and prioritizes content
July 14, 2021 • 4 min read
ICYMI: Digital marketing news update for July 12, 2021
July 12, 2021 • 5 min read
Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust
July 7, 2021 • 4 min read
ICYMI: Digital marketing news update for July 6, 2021
July 6, 2021 • 5 min read
ICYMI: Digital marketing news update for June 28, 2021
June 28, 2021 • 6 min read
ICYMI: Digital marketing news update for June 21, 2021
June 21, 2021 • 5 min read
ICYMI: Digital marketing news update for June 14, 2021
June 14, 2021 • 6 min read
ICYMI: Digital marketing news update for June 7, 2021
June 7, 2021 • 6 min read
ICYMI: Digital marketing news update for May 24, 2021
May 24, 2021 • 6 min read
Best times to post on social media in 2021 (new data)
May 19, 2021 • 4 min read
ICYMI: Digital marketing news update for May 17, 2021
May 17, 2021 • 5 min read
ICYMI: Digital marketing news update for May 10, 2021
May 10, 2021 • 6 min read
ICYMI: Digital marketing news update for May 1, 2021
May 1, 2021 • 3 min read
Twitter fails to buy Clubhouse, whose creators can now make money... so what?
April 8, 2021 • 6 min read
Marketers, Facebook Analytics will be no more on June 30, 2021
April 2, 2021 • 2 min read
7 best social media management tools in 2021 (+ VIDEO)
March 26, 2021 • 12 min read
12 ways you're totally blowing your business social media strategy
March 24, 2021 • 11 min read
Twitter teases Super Follows, Communities; undo send tweet still a rumor
March 11, 2021 • 4 min read
LinkedIn adds new 'Products' highlight tab on company pages
February 25, 2021 • 2 min read
54 jaw-dropping social media statistics for businesses [New for 2021]
February 23, 2021 • 8 min read
Facebook video best practices: what you need to know to grow your video presence
February 16, 2021 • 9 min read
27 best digital marketing news sites (updated for 2021)
January 26, 2021 • 7 min read
Should you care about Clubhouse, the new audio-based social media app?
January 19, 2021 • 3 min read