Whether you’re looking for a job, building your personal brand, or sifting through niche industry articles, chances are you’ve used LinkedIn before. Maybe you even enjoyed it.
LinkedIn tends to be the wallflower of social media platforms. It’s not hip and colorful. The founders aren’t in the news every few weeks. It’s not where the kids are going for fun.
But it is great for business, particularly B2B, when coupled with the right strategy.
Why use LinkedIn for your B2B business?
LinkedIn is a network for professionals to seek, provide, and collaborate on industry-focused objectives.
This makes the platform a phenomenal place for B2B businesses to generate leads.
In fact, according to the infographic below by SocialPilot, B2B marketers report 80% of their social marketing leads coming from LinkedIn.
But how can you do it?
2 tips for generating leads on LinkedIn
1. Setup & maintain your Company Page.
LinkedIn offers information and updates in a feed, similar to Facebook or Instagram. The difference here, however, is that users aren’t coming to LinkedIn to share photos of the grandkids or well-edited scenes of fall leaves and Pumpkin Spice Lattes.
People turn to LinkedIn for networking, personal brand building, and industry groups - all of which rely on content being generated and consumed by fellow users.
Research for the infographic revealed that 7 out of 10 professionals lean on LinkedIn for trustworthy professional content.
Using LinkedIn Company Pages, allows your business to have a profile from which you and your team can post the professional content that your customers and colleagues are looking to find when they log in.
Additionally, SocialPilot has found that LinkedIn ads are 227% more effective for generating leads than other networks. It’s worth exploring.
Key LinkedIn statistics to know in 2019
Whether you’re ready to use LinkedIn for your business or you’re really just using the platform to get the dirt on an applicant that a recruiter sent your way, the following key facts are good to have handy.