Free Assessment: How does your inbound marketing measure up?

Get Started
Close

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started
inbound-marketing-strategy-playbook-cover

Free Assessment:

Chrome is saying goodbye to third-party cookies: How can marketers pivot? [Infographic]

By Chelsea Boice

Chrome is saying goodbye to third-party cookies: How can marketers pivot? [Infographic]

It’s hard to believe that 2020 is nearly over. And with 2021 on the horizon, another big development in the digital marketing and advertising world will soon follow — the removal of third-party cookies in the Google Chrome web browser.
 
The looming end of third-party cookies Chrome, announced by Google, is scheduled for early 2022. While this may seem like a long timeline, it’s something you need to start planning for now.
With this move, Google follows a growing list of browsers opting to leave the tracking-technology behind. Safari, for example, now blocks all third-party cookies by default.

Third-party cookies, unlike first-party, are essentially tracking codes set by individual websites or platforms other than the one a visitor is presently on. In other words, people can know what you’re doing even after you leave their site.

(Think: social media tracking snippets that follow a user’s journey from seeing and advert on Facebook to converting on the brand’s website.) 

These tracking technologies essentially help to create a trail of visits and interactions for brands to leverage in their advertising and marketing campaigns to improve engagement and conversions. Other examples of third-party cookies use cases include the creation of retargeting ads and email campaigns.

So what does this mean for advertisers, marketers, and brands alike? District M created a great infographic that explores what a world without third-party cookies will look like to all key players affected including:

  • Users getting more control over their digital privacy, but 81% of consumers want brands to understand their shopping patterns
  • Advertisers having to find new ways to target and personalize their campaigns, but only 31% are worried about potential impacts of retargeting.
  • 52% of publishers expecting revenue loss with the removal of third-party cookies, so brands will need to find new ways to monetize their websites to continue generating great content

According to District M, at the moment, there are limited solutions or alternatives to fill the third-party tracking void, so it’s no surprise that the industry will experience a bit of disarray as they pivot to new solutions. 

Fortunately there are some new technologies on the horizon including Universal IDs and contextual targeting solutions that can provide hyper-personalized advertising and enhanced privacy by leveraging first-party data.

Check the infographic out now:

View full image: Getting ready for a world without third-party cookies by District M

 

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Topics:

Infographics
Paid Media
Published on November 14, 2020

Recent Articles

12 Tips for Improving Team Communication in Every Workplace [Infographic]
October 13, 2022 • 5 min read
What Are the Most Popular Types of YouTube Videos in 2021? [Infographic]
May 19, 2021 • 6 min read
88 compelling words and phrases to prompt website visitors into action [Infographic]
April 24, 2021 • 3 min read
7 must-have word-of-mouth marketing strategies [Infographic]
April 18, 2021 • 4 min read
The psychological meaning of shapes in logo design [Infographic]
April 17, 2021 • 1 min read
Content marketing in uncertain times: trends and facts to know in the ongoing pandemic [infographic]
February 27, 2021 • 3 min read
Top B2B digital marketing trends to look out for in 2021 [Infographic]
February 20, 2021 • 3 min read
Chatbot customer service statistics and trend you've got to see for 2021 [infographic]
February 13, 2021 • 3 min read
Does backlinking still matter for your SEO? [Infographic]
February 6, 2021 • 3 min read
5 tips for maintaining team solidarity while working remote [Infographic]
January 30, 2021 • 5 min read
Marketing and Sales Alignment When Using HubSpot and Salesforce [Infographic]
January 16, 2021 • 1 min read
Top design tips for e-commerce website success in 2021 [Infographic]
January 9, 2021 • 2 min read
The top 10 social media trends for brand survival in 2021 [Infographic]
January 2, 2021 • 4 min read
How to dominate your space with the HubSpot-WordPress plugin [Infographic]
December 19, 2020 • 3 min read
7 graphic design trends that will dominate 2021 [Infographic]
November 28, 2020 • 5 min read
Two key focus areas to optimize your blog conversion rate [Infographic]
November 21, 2020 • 3 min read
Chrome is saying goodbye to third-party cookies: How can marketers pivot? [Infographic]
November 14, 2020 • 1 min read
The importance of body language in your next big job interview [Infographic]
November 1, 2020 • 7 min read
Expert tips on designing for color blindness — from a color-blind designer [Infographic]
October 11, 2020 • 2 min read
How to handle negative thoughts and emotions at work [Infographic]
October 4, 2020 • 4 min read
9 keys to building an effective landing page [Infographic]
October 3, 2020 • 3 min read
Why website speed matters even more than ever in 2020 [Infographic]
September 27, 2020 • 2 min read
55 key design and UX stats to guide your next website redesign (Infographic)
September 12, 2020 • 2 min read
The eye-opening influence of Instagram on buying [Infographic]
September 6, 2020 • 1 min read
3 reasons why company culture matters (and how to build yours) [Infographic]
September 5, 2020 • 3 min read