Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
Navigation_8_2021_flywheel

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Optimization

Website Design & Optimization
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close

Chrome is saying goodbye to third-party cookies: How can marketers pivot? [Infographic]

Chrome is saying goodbye to third-party cookies: How can marketers pivot? [Infographic] Blog Feature

Chelsea Boice

Website Project Manager, 6+ Years of Website Project Management Experience

November 14th, 2020 min read

It’s hard to believe that 2020 is nearly over. And with 2021 on the horizon, another big development in the digital marketing and advertising world will soon follow — the removal of third-party cookies in the Google Chrome web browser.
 
The looming end of third-party cookies Chrome, announced by Google, is scheduled for early 2022. While this may seem like a long timeline, it’s something you need to start planning for now.
With this move, Google follows a growing list of browsers opting to leave the tracking-technology behind. Safari, for example, now blocks all third-party cookies by default.

Third-party cookies, unlike first-party, are essentially tracking codes set by individual websites or platforms other than the one a visitor is presently on. In other words, people can know what you’re doing even after you leave their site.

(Think: social media tracking snippets that follow a user’s journey from seeing and advert on Facebook to converting on the brand’s website.) 

These tracking technologies essentially help to create a trail of visits and interactions for brands to leverage in their advertising and marketing campaigns to improve engagement and conversions. Other examples of third-party cookies use cases include the creation of retargeting ads and email campaigns.

So what does this mean for advertisers, marketers, and brands alike? District M created a great infographic that explores what a world without third-party cookies will look like to all key players affected including:

  • Users getting more control over their digital privacy, but 81% of consumers want brands to understand their shopping patterns
  • Advertisers having to find new ways to target and personalize their campaigns, but only 31% are worried about potential impacts of retargeting.
  • 52% of publishers expecting revenue loss with the removal of third-party cookies, so brands will need to find new ways to monetize their websites to continue generating great content

According to District M, at the moment, there are limited solutions or alternatives to fill the third-party tracking void, so it’s no surprise that the industry will experience a bit of disarray as they pivot to new solutions. 

Fortunately there are some new technologies on the horizon including Universal IDs and contextual targeting solutions that can provide hyper-personalized advertising and enhanced privacy by leveraging first-party data.

Check the infographic out now:

View full image: Getting ready for a world without third-party cookies by District M

 

Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out