Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Download the Playbook
Fill out the form to get your playbook
Thank you! You have been subscribed.
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

8 smart ways to collect customer feedback [infographic]

By Nick Bennett

Nick Bennett also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

8 smart ways to collect customer feedback [infographic]

Feedback is the breakfast of champions, or at least that’s what renowned author Ken Blanchard says.

I know what you’re thinking, “My team is great and they build great products and deliver great service to our customers. We know this to be true, so why do we need feedback?”

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Well, I hate to break it to you, but the teams who develop, sell, and manage products can never truly know how it’ll be met by the consumer.

They know what they intend how it is supposed to be used, and how they think it will be used — but that isn’t always accurate.

It’s like when a filmmaker creates what they think is the greatest movie ever, but then critics and audiences absolutely hate it.

Your customers are the ones who experience your products or service in the wild. They experience the flaws and deficiencies first-hand under real-world conditions.

This helps you know where to focus your improvement efforts ensuring that every move you make is for the betterment of your customer experience.

Collecting this feedback is not only important so you can address these problem areas but according to Microsoft’s 2017 State of Global Customer Service Report, “77% of customers have a more favorable view of brands that ask for and accept customer feedback. And 68% of customers have a more favorable view of brands that offer or contact them with proactive customer service notifications.”

People love brands that take their feedback seriously. It makes you, the customer, feel heard like the brand actually cares about the product or service it provides.

This is a huge problem for businesses if they aren’t willing to look for feedback from its customers and it is an even bigger problem for consumers if businesses aren’t willing to take action on the feedback.

Ok so feedback is important -- but how do I collect it in a way so that people feel inclined to give it?

Glad you asked...

Here are 8 effective and smart ways to collect customer feedback

1. Live Chat

In the era of Snapchat and all things instant, live chat is a great way to see how your customer is feeling in the moment.

2. Online survey

These surveys usually live on your site and collect feedback from your visitors and customers. These surveys are typically on the longer side from 15-20 questions.

3. Feedback buttons

Feedback can also be really simple. For example, using smiley face buttons to survey your visitors, prospects, and customers as they are exploring your site is a quick and incredibly effective way to gather feedback on the experience you’re creating.

You’ve probably seen a real-life example of this outside of airport bathrooms recently.

4. Offer an incentive

Struggling to get people to take surveys? Offer an incentive for those who exchange time for providing thorough feedback.

5. Follow-up emails

These are my ol’ faithful. You’ve probably received a few follow-up emails in the past after you called into customer service or went through some other type of service.

This is great for once a support ticket is closed or service is provided, you get a survey in front of them through email.

6. Monitor social media channels

Good or bad, people love to share their experiences on social media. Searching your name or products on Facebook, Twitter, and Instagram, among others is a great way to gather feedback from active customers and respond, in real-time, to it!

7. Ask post-purchase

Post-purchase is your opportunity to ask your customers how easy (or even enjoyable!) was it for them to do business with you and uncover any issues in your purchasing flow.

8. Customer interviews

This is my personal favorite of them all —talking to your customers!

You’ll find most customers are willing to give feedback if you just ask. Truly a revolutionary idea.

Customer interviews allow you to dig into the details of any issue, concern, or friction customer brings up and get the complete picture of the situation in more depth than a written survey can.

Now, I’ve just scratched the surface of why feedback is important and ways to collect it.

The infographic below from Provide Support has even more data and content on how and why collecting feedback will be important to your business.

8 Best Ways to Obtain Customer Feedback [Inforgraphic from Provide Support]

From: www.providesupport.com

The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Inbound Marketing
Infographics
Published on May 17, 2020

Recent Articles

Inbound Marketing for Construction Companies
June 11, 2022 • 11 min read
Inbound Marketing for Staffing Agencies
May 28, 2022 • 8 min read
Green Energy Inbound Marketing Strategy: The DIY Approach to Getting More Customers
May 7, 2022 • 9 min read
IMPACT+ for Teams vs. the They Ask, You Answer Mastery Program
April 15, 2022 • 7 min read
How To Grow Your Email List: 13 Savvy Tips To Try in 2022
April 7, 2022 • 9 min read
Inbound Marketing for Franchises: Attracting Your Audience
March 25, 2022 • 6 min read
3 Surefire Signs Your Content Is Hitting the Wrong Audience
March 18, 2022 • 5 min read
Inbound Marketing for Higher Education
March 11, 2022 • 9 min read
Starting a Business Blog? Features and Best Practices for Success in 2022
March 10, 2022 • 10 min read
11 Books Every Black Sales and Marketing Professional Should Read in 2022
March 5, 2022 • 10 min read
Commercial Real Estate Inbound Marketing Strategy: The Simple Way to Get More Customers
March 4, 2022 • 6 min read
Inbound Marketing for Financial Services Providers and Financial Advisors (+ examples)
February 19, 2022 • 10 min read
Inbound Marketing for IT Companies
February 11, 2022 • 11 min read
10 Reasons Why Your Website Is Not Ranking In Google
February 10, 2022 • 15 min read
Inbound Marketing for Manufacturers
February 4, 2022 • 12 min read
Inbound Marketing for Healthcare (+ Examples)
January 28, 2022 • 11 min read
How Much Does Inbound Marketing Cost in 2022?
January 24, 2022 • 12 min read
Inbound Marketing for Insurance Companies, Agencies, and Agents
January 21, 2022 • 7 min read
4 Signs Your Revenue Team Is Slowly Failing
October 23, 2021 • 9 min read
17 Examples of Inbound Marketing That Drive Sales
October 11, 2021 • 13 min read
HubSpot and Data Privacy: How to Collect Contacts the Right Way
October 4, 2021 • 4 min read
5 Key Elements of a Winning Inbound Marketing Plan
September 14, 2021 • 14 min read
The Fundamentals of Inbound Marketing
September 9, 2021 • 13 min read
Inbound Marketing Strategy: 7 Steps to Success
August 11, 2021 • 8 min read
How to Learn Inbound Marketing in 5 Easy Steps
August 4, 2021 • 7 min read