Digital Sales & Marketing
Digital Sales & Marketing
Close

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

View all free coursesView all free courses

Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

Learn moreLearn more Watch past events on demandWatch past events on demand

Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

Learn moreLearn more
They Ask, You Answer
They Ask, You Answer
Close

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

Take the course nowTake the course now

Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

Learn moreLearn more

Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

View case studiesView case studies

They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

Learn moreLearn more Buy the bookBuy the book
Virtual Selling
Virtual Selling
Close

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

Learn moreLearn more

Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand
Video
Video
Close

Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

Take the course nowTake the course now

Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

Learn moreLearn more Buy the bookBuy the book

Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

Learn moreLearn more
HubSpot
HubSpot
Close

Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

Watch on-demandWatch on-demand

HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

Learn moreLearn more
Web Design
Web Design
Close

Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

Learn more and registerLearn more and register

Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

Learn moreLearn more

5 tips for maintaining team solidarity while working remote [Infographic]

5 tips for maintaining team solidarity while working remote [Infographic] Blog Feature

Carolyn Edgecomb

Talent & Office Manager, 7+ Years of Logistics and New Hire Management

January 30th, 2021 min read

While working from home can have its perks, it’s important to ensure you’re still managing and maintaining solidarity for your team as many of us continue to be remote in 2021. 

COVID-19 aside, statistics show the number of people working remotely has grown over the last decade. This allows employees to adapt a more flexible work schedule, which is one of the highest-ranked benefits for millennials and boomers alike. It’s giving many people more time to spend with their families, workout, or pick up that new hobby they’ve been wanting to try for years.

However, working from home can also have some negative effects. Being isolated at home from social interactions with coworkers can leave many of your employees feeling a sense of loneliness. It can even take a psychological toll.

For many people, their coworkers are more than just people they work around. Coworkers are friends we typically spend the most time with.  

The unplanned watercooler chats are gone. So are the lunches. This makes it harder for coworkers to interact with team members from different departments. And, there’s often no one to help you step away from work for the day.

Not only does working from home disrupt our routines, but it can also disrupt our coping mechanisms, as well as the thoughts and behaviors we use to deal with stress.  Ultimately, this can cause a drop in productivity.

How can you combat this? How can you effectively manage remote teams while maintaining solidarity?

Let’s take a deeper look into a few key areas Villanova University explores in the infographic below that can help your company maintain team solidarity while working remotely.

1. Develop a strong communication strategy

Technology is your biggest asset when managing a remote workforce. Despite not being in the same building or office, you can use various communication tools to bring everyone together. 

If you haven’t already, you’ll want to utilize video conferencing software like Zoom, Hangouts, or Microsoft Teams to have face-to-face meetings. 

Video calls are as close as we can get to being in the same room as someone when working remote. Not only can you tell if someone is present in a call, but you can better gauge their reactions to what you’re talking to them about. 

Despite the fact that most if not all of us are continuing to work from home, it’s important to remember that we’re all in this together and using video conferencing tools can help us feel closer to each other. 

2. Set clear expectations

Use technology to also help set clear expectations and keep everyone on the same page in terms of what’s happening across your company. 

If you don’t already have a documented one-page strategic plan, you should make one and post it where everyone can easily find it. 

Remotely, you can use tools like Align or Metronome to share this, as well as define and track quarterly company, department, and individual goals. Having something like this that can be accessed easily by anyone, anywhere, gives everyone the resources they need to be on the same page.

3. Schedule regular check-ins with your employees

Your company’s leadership team and managers should be regularly checking in with their team members. 

Whether you’re meeting with them on a quarterly or monthly basis, having an open line of communication is key. These check-ins are great for identifying areas of improvement, where there might be confusion around their role or the direction the company is going, and highlighting where they’re excelling. 

You can also use these meetings to see how they’re doing. How are they feeling? Where are they mentally? 

Some of your team members may still be adjusting to working from home full-time. Prior to COVID-19, the idea of working from home felt freeing or even created opportunities for more productivity. Almost a year later, and long term, the isolation of working from home could actually reduce productivity and potentially cause team members to question whether they belong. 

Everyone on your team will have different challenges they’re facing; whether they’re juggling work and parenting, or now working alongside their significant other.  While your check-ins may primarily focus on how they’re doing in their role, it’s also important to ask them how they’re doing. 

The next time someone arrives late to a meeting or seems distracted, have empathy and check in with how they’re doing. As we continue to work from home, you’ll need to be intentional about creating and building relationships with our team members. 

Show empathy and offer support where it’s needed.  

Also, consider implementing daily and weekly department huddles to help team members stay accountable. These are great meetings for everyone to identify what’s on their plate and their top priorities for the day.

4. Guard against overworking and burnout

One of the biggest challenges when working from home is being able to set boundaries between work and home, and not burning out. 

Overworking unfortunately is something that can easily happen when you’re home is your office. 

Unlike at the office where there might be set hours, lunch breaks, and overall structure, that might not be the case at home. Your work is always only a few steps away, making it easier for you to start work early and work well past your office hours. You might even find yourself working through lunch. 

It’s important for your team members to identify a routine that will prevent them from continuously working long hours or even working on the weekends. 

As a company, develop a flexible work policy to help team members make the most of their time outside of the traditional nine to five workday. This can be essential for working parents, who may need to shift around their day. 

But you can also encourage virtual team lunches or breaks so that everyone can still feel connected and catch up on things outside of work. 

5. Make sure everyone has a dedicated workspace

When you’re working from home one or two days out of the week, it can seem easy to work from your couch or kitchen table. 

Now that everyone is working remote full-time, not having a dedicated desk can make it harder for you to mentally separate yourself from work at the end of the day. Not to mention, if you don’t have a dedicated space, you can be very disorganized. Your laptop and any other work materials may be scattered all over your living spaces — forcing you to continuously pick up and move your stuff between different rooms and areas of your home.

Having a dedicated space that you can call “your office” will allow you to associate that space or room with work and help make you more productive.

As many companies adjusted to working from home, there have been companies who provided their employees with a stipend for building out their home office. While this may seem like a huge expense for some, allowances for perks can create a deeper connection between employers and their team promoting culture, values, employee engagement, as well as trust.

It also reiterates to the team that you want to enable them to do their best work. 

Building a stronger team while working remotely 

Building connections outside of work is important and it’s never been more so than when working remotely. 

As mentioned above, working from home can be isolating and lonely for many. Especially those who thrive on interactions with other people. 

Like your team would get together after work while they were in the office, consider organizing hangouts while remote. Whether that’s a weekly or monthly happy hour, or a team-building event to help bring people together outside of work, these gatherings can make teams still feel connected.

Consider creating non-work related Slack channels, giving people a space to connect on mutual interests such as the latest TV show they’ve been binge-watching or what they’ve been doing with their families and pets.

Little efforts like these can go a long way. 

While many companies and employees are still adjusting to working remote, there appears to be a light at the end of the tunnel. Maintaining the solidarity of your team, especially in what we hope is the final stretch of working remote, can ultimately create a stronger and more connected team.

Be sure to check out Villanova University’s infographic below to take a look at how else your company can manage and maintain team solidarity.

maintaining-team-solidarity-while-working-remote-infographic

 

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free Take a peek
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up - Background - Mobile - 2x
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE