Digital Sales & Marketing
Digital Sales & Marketing

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

View all free coursesView all free courses

Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

Learn moreLearn more Watch past events on demandWatch past events on demand

Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

Learn moreLearn more
They Ask, You Answer
They Ask, You Answer

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

Take the course nowTake the course now

Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

Learn moreLearn more

Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

View case studiesView case studies

They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

Learn moreLearn more Buy the bookBuy the book
Virtual Selling
Virtual Selling

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

Learn moreLearn more

Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

Take the course nowTake the course now

Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

Learn moreLearn more Buy the bookBuy the book

Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

Learn moreLearn more

Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

Watch on-demandWatch on-demand

HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

Learn moreLearn more
Web Design
Web Design

Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

Learn more and registerLearn more and register

Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

Learn moreLearn more

Does backlinking still matter for your SEO? [Infographic]

Does backlinking still matter for your SEO? [Infographic] Blog Feature

Melanie Moore

Web Project Manager, 7+ Years of Client Success and Project Management

February 6th, 2021 min read

The world-wide web spits out thousands of options to a user every time they search a term in a search engine. With the internet being saturated with so much information, how can you ensure that your website will rise above to show up at the top of the search results? 

One area of focus for a lot of companies is SEO or Search Engine Optimization. Historically, gathering backlinks to your website was one of the key plays for gaining SEO traction but as people tried to cheat the system with unlawful link practices, Google started to penalize sites and use other methods to confirm content quality.

Plus, recognizing the power of backlinks to help with site authority, many websites have also limited their backlinking in fear of losing their own “link juice.”

However, despite these changes, links are still hugely important and impactful to your SEO ranking. This infographic created by DirJournal illustrates why backlinks still matter and how you can build better link profiles for your business. 

Backlinks still matter 

According to SEMRush, there are eight top ranking factors to consider when refining your website SEO and four of them involve link signals, or elements that provide search engines with information about how important and valuable your website is. 

  1. Total referring domains: external websites that direct visitors to your website 
  2. Total backlinks:  linka created when one website links to another 
  3. Total referring IPs: IP addresses that referring websites are running on 
  4. Total follow-backlinks: links that are not tagged with a “nofollow” tag

Reports cited in the infographic state that on average Google’s #1 search result has 3.8x more backlinks and 3.2x more referring domains than results 2 through 10. 

The statistics are even more favorable when it comes to local search with link signals accounting for 28% of Google’s ranking factors, which is more than any other factor. 

But not all links are created equal. 

What is a “good” link?

Google has worked diligently at creating guidelines over the years to determine a link’s quality and weed out the imposters. 

Some examples of practices that could penalize you are:

  • Buying or selling links without appropriately tagging as a sponsored link
  • Hiding links from human website visitors by locating it off-page or using design or technical elements to hide the link
  • Text advertisements that are not sponsored links
  • Widely used links in footers or templates of various sites 
  • Forum comments with optimized link. 

Some other elements that may negatively affect you are:

  • Anchor text that has excessive keyword optimization
  • A high volume of URL redirects or tracking
  • Links housed within your website footer 
  • Links that are tagged with “nofollow”

Gaining inbound and outbound links from high-authority websites within the same industry as you can provide great value. It shows that you are trusted by other players in your arena and are providing content that others (even your competition) find valuable. 

Additionally, having link signals with domains that have history provide more value to your site than a newly established domain. However, the new domain could build value over time as they create and hone their own domain authority. 

Improving your link profile

Your link profile is the makeup of links directing to and within your site and there are three main values to consider when working to improve it:

  1. Trust: Links to websites of high authority or great domain value will build up the trust factor on your website.
  2. Diversity: Links from a wide range of domains and IP addresses will show you’re trusted by a big audience.
  3. Relevance: Supporting your links with surrounding keywords and content will help boost the quality and prove the importance of the link. 

The last point likely comes as no surprise. Of course at the source of all good link profiles is content. Long form content, like pillar pages or playbooks and guides receive an average of 77% more links than short-form articles. Also, content that answers common questions provides value to users and garners more links than how-to articles. 

What’s next? 

SEO is something that requires constant finesse and attention but every effort to improve can help your search visibility. Now that you know what makes a link signal “good” or “bad” it may be worth investing some time in auditing your current backlinks and cleaning them up. 

Next, start building a backlinking and content strategy to build up your link profile.

Interested in learning even more? Check out the full infographic below.

backlinks-are-not-dead (1)


Technical SEO Audit

Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to Click Here.

Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE