Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Course: Elements of a Great They Ask, You Answer Website

Start the Course Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
... Inbound Marketing Web Design
Close
Elements of a Great They Ask, You Answer Website

Free Course:

Elements of a Great They Ask, You Answer Website
Start the Course
Elements of a Great They Ask, You Answer Website
Free Website Course
View Elements of a Great They Ask, You Answer Website
Elements of a Great They Ask, You Answer Website

Free Course:

Transform your website into your best salesperson and get set up for inbound marketing success!

In this course, you’ll learn:

  • What content and features your website needs to succeed with inbound marketing
  • How to design your website to best educate your audience
  • How to gradually make improvements or redesign entire elements of the website

10 logo design trends to try in 2020 [Infographic]

By Marcella Jalbert

Marcella Jalbert also recommends this free course, Elements of a Great They Ask, You Answer Website.

10 logo design trends to try in 2020 [Infographic] Blog Feature

“Design is the silent ambassador of your brand.” - Paul Rand, Highly celebrated Logo Designer most well-known for his identities for IBM, ABC, and UPS (among others) that are still in use today.

Free Course: Elements of a Great They Ask, You Answer Website


Over the years, for better or worse, we’ve seen a lot of change from some of the most recognizable brand logos. 

From Instagram’s gradient-focused logo to the infamous GAP redesign of 2010 *shudder* the highs have been high and the lows have been really low.

There is a lot that goes into a truly great logo and many aspire to create a timeless brand identity (i.e. the GAP logo pre-GAP gate) that doesn’t need a little facelift every once in a while. 

I am a firm believer, however, that there is nothing wrong with changing up your logo as long as it is thoughtful and purposeful (which is really a good rule of thumb for and design).

So, you make be asking, what are logo trends I should be considering? Funny you should ask…

Our friends over at Logaster have compiled this infographic predicting the top 10 logo trends of 2020, let’s take a look:

1. Simplification

Removing extra details and creating minimal, easy to recognize logos can strengthen branding. Communicating something while using less to do so will always be more powerful.

2. Original geometry

In place of the usual circles and squares, expect to see more unique geometric compositions creating shape or patterns within logos.

3. Unusual fonts

We’re expecting to see both unusual treatment of familiar fonts or altogether more unique and custom fonts. This can really help set a brand apart knowing that it is not merely using the same used by a dozen others.

4. Gradients

Instagram surprised us all with its gradient focused logo in 2016, but this seems to have set the ball in motion for other brands to follow suite as we seen more and more brands try out gradients for themselves.

5. Cluttered design

What  is being dubbed “cluttered design” here, I would actually argue is not. The trend is actually creating motion and depth within a flat design. Overlapping shapes, color tins, and different angles can create an illusion of movement or dimension.

6. Chaotic arrangement

This trend goes against best practices for legibility but in doing so create a more memorable logo that is more recognizable as a image or shape rather than text. This works especially well for artistic industry such as design, music, or fashion.

7. Geometric letters

Similar to chaotic arrangement, the use of geometric letters is giving the type of a logo a creative twist.

In other words, instead of just their traditional form, each letter becomes a unique graphic element, where you can still identify the letter, but more because of its shape then each exact line.

8. Emblems

Traditionally emblems have been seen as more ornate pieces of visual branding (think state seals) but in combination with the more minimal trends we can expect to see some more simplified emblem type logos.

9. Scaling

This is another element that I think is introducing more depth back into the logo world. In using a scaling effect with type or other elements, you can create direction, scale, and weight within your logo.

10. Text destruction

By hiding or obscuring parts of letter forms, designers are creating more intellectually stimulating designs. When this trend is done well, it gives your brain just enough info to fill in the blanks without pulling a muscle.

Personally, as a permanent fan of minimal design, I’m very excited to see how some of these trends play out in 2020.

What big brand will we see rebrand this year and what trends will they bet on?

While we’re waiting for the next #GAPgate breaking news story enjoy this infographic of “10 Logo Design Trends of 2020: Forecast.”

Logo Trends 2020

 

Elements of a Great They Ask, You Answer Website
Elements of a Great They Ask, You Answer Website

Free Course:

Elements of a Great They Ask, You Answer Website

Transform your website into your best salesperson and get set up for inbound marketing success!

In this course, you’ll learn:

  • What content and features your website needs to succeed with inbound marketing
  • How to design your website to best educate your audience
  • How to gradually make improvements or redesign entire elements of the website

Topics:

Web Design
Infographics
Published on January 25, 2020

Recent Articles

8 Crucial Elements Every Homepage Should Have [+Video]
January 15, 2022 • 6 min read
What Does a Great Inbound Marketing Website Look Like in 2022?
January 10, 2022 • 11 min read
What Makes a Good Website Design? 7 Award-Winning Examples To Be Inspired By
December 18, 2021 • 9 min read
What Is a Learning Center and Why Does My Website Need One?
November 22, 2021 • 6 min read
5 Prep Secrets for a Smoother, More Successful Website Project (+ Infographic)
October 14, 2021 • 7 min read
7 Self-Service Tools on Business Websites to be Inspired By
September 29, 2021 • 7 min read
Google Shares New Tools to Audit Website User Experience
August 12, 2021 • 3 min read
New HubSpot CMS Hub Starter Tier Released for Growing Businesses
August 6, 2021 • 4 min read
ICYMI: Digital Marketing News Update for July 26, 2021
July 26, 2021 • 6 min read
ICYMI: Digital Marketing News Update for July 19, 2021
July 19, 2021 • 6 min read
What the Heck is Going on With All the Google Updates? (Content Lab, Ep. 54)
July 15, 2021 • 1 min read
8 Best Business Website Designs (Updated for 2021)
July 15, 2021 • 5 min read
ICYMI: Digital marketing news update for July 12, 2021
July 12, 2021 • 5 min read
Too many internal links in content can confuse Google about site structure
July 9, 2021 • 5 min read
Google July 2021 core update rolling out over next 2 weeks
July 2, 2021 • 4 min read
6 tips for building a great diversity and inclusion page (+examples)
June 29, 2021 • 7 min read
Google punts third-party cookie ban to 2023 for 'responsible planning'
June 25, 2021 • 6 min read
8 types of website performance metrics you should look at on a monthly basis
June 24, 2021 • 11 min read
Finally, Google page experience core update is rolling out
June 18, 2021 • 3 min read
8 Business Blog Design Examples That Keep Readers Engaged
June 16, 2021 • 6 min read
5 ways you can use the StoryBrand framework to make a better website
June 14, 2021 • 5 min read
What is a Featured Snippet? [Definition + Examples]
June 10, 2021 • 4 min read
Google June 2021 core update live, July core update coming
June 4, 2021 • 3 min read
Google's June page experience core update will be mobile first, then desktop
May 21, 2021 • 3 min read
Every website agency talks about strategy; How is IMPACT different?
April 19, 2021 • 5 min read