Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

5 Marketing Tips Even a Beginner Can Use to Scale Their Business

5 Marketing Tips Even a Beginner Can Use to Scale Their Business Blog Feature

September 1st, 2016 min read

marketing-tips-1.jpgWe've found the perfect marketing solution for you.

First, close your eyes for two minutes. Now, open them and hug your computer monitor.

Let me share a secret with you. We’ve developed a new marketing technology here at IMPACT, that can instantly send a list of qualified customers to your brain and your business, with the push of a button.

Well, OK, maybe not, but we definitely have some reliable tricks up our sleeves. Here are five marketing tips that even a beginner can use to scale their business right away. 

1. Repurpose Your Old Content

For a lot of businesses, once a piece of content is created, pushed to social media, and the initial rounds of commenters are followed up with, it is consider “tapped,” and never revisited again.

In some cases, this is true— especially if the article is news-based or otherwise temporary in nature, but if the article is evergreen, it will hold a permanent value.

Why let this value sit idly on your blog when you could use it for long-term dividends? Keep a list of your old evergreen content pieces, and repurpose them occasionally. This will generate new interest from new followers and may be valuable to older followers who didn’t see it the first time around.

Check out 5 ways to repurpose one piece of content for a few tips on how to do this. 

2. Segment Your Email Lists

Most companies recognize the power of email marketing — it’s arguably one of the highest-ROI online marketing strategy. Unfortunately, most also try to tap into it with a single, massive email list of all their clients, visitors, readers, partners, and affiliates.

Splitting your list in multiple dimensions or segments is bound to see better results as the lists will be more specific and organized. For example, you might keep different lists based on past engagements with the brand or based on certain user dispositions.

The bottom line is, segmented lists allow you to target your readers with more precision in the content of your email blasts and campaigns, which reduces unsubscribe rates, while improving open and click-through rates.

Click here to learn why list segmentation matters in email marketing. 

3. Customize Your Landing Pages by Persona

As marketers, sometimes we create general offers that can appeal to multiple different personas. Instead of relying on one and trying to speak to all of your personas at the same time, create separate landing pages targeting a niche audience and serving one specific need.

This allows you to refine the small details of your approach to cater to one specific type of buyer at a time. This helps ensure relevance and can make your landing page more impactful. 

4. Display Social Proof

Social proof is an increasingly important phenomenon in the online marketing space.

The concept is quite simple — show that you’ve done good work, or that you’ve earned the respect of other people through your work, and people will be more likely to engage with you.

Most businesses attempt to do this, to some degree, through online customer reviews or brief snippets of testimonials, but the real power lies in “landmark” pieces of social proof, which stand out as more significant and more powerful in the eyes of users.

For example, say you earn a long testimonial from a nationally recognized brand. You might also write up an engaging and persuasive case study about what you did for them or for another one of your best clients. The key is to have some anchor piece that’s both recognizable and undeniable proof of your effectiveness.

Here are 7 things you must understand when leveraging social proof in your marketing efforts

5. Find Brand Evangelists

This isn’t an entirely new concept so let’s go straight to the point; find someone who’s going to be passionate enough about your brand to talk about it, advocate it to friends and colleagues, and share material on your behalf.

How do you find such willing participants?

You can start by building individual relationships with some of your closest customers.

Most businesses shy away from this, instead only investing time in messaging with mass-market appeal. They see it as a waste of time to target only one or two users in one go, but research shows that most companies revenue actually comes from return purchases aka loyal brand followers or evangelists.

Try these five ways to convert customers to brand evangelists

Wrap Up

Sometimes, it’s easy to get wrapped up in the strategies you’ve found to be effective on your own, or in your own beliefs, and miss some of the less noticeable tactics that might have a significant impact on your strategy, either in terms of total results or in terms of efficiency.

We’ve been using most of these “hacks” regularly, both for IMPACT and our clients, and have seen some great results.  Don't believe us? Try them out for yourself. One of the best approaches in marketing is to take risks and experiment—and now you’ve got five good tests to test!

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE