We've found the perfect marketing solution for you.
First, close your eyes for two minutes. Now, open them and hug your computer monitor.
Let me share a secret with you. We’ve developed a new marketing technology here at IMPACT, that can instantly send a list of qualified customers to your brain and your business, with the push of a button.
Well, OK, maybe not, but we definitely have some reliable tricks up our sleeves. Here are five marketing tips that even a beginner can use to scale their business right away.
Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022
1. Repurpose Your Old Content
For a lot of businesses, once a piece of content is created, pushed to social media, and the initial rounds of commenters are followed up with, it is consider “tapped,” and never revisited again.
In some cases, this is true— especially if the article is news-based or otherwise temporary in nature, but if the article is evergreen, it will hold a permanent value.
Why let this value sit idly on your blog when you could use it for long-term dividends? Keep a list of your old evergreen content pieces, and repurpose them occasionally. This will generate new interest from new followers and may be valuable to older followers who didn’t see it the first time around.
Most companies recognize the power of email marketing — it’s arguably one of the highest-ROI online marketing strategy. Unfortunately, most also try to tap into it with a single, massive email list of all their clients, visitors, readers, partners, and affiliates.
Splitting your list in multiple dimensions or segments is bound to see better results as the lists will be more specific and organized. For example, you might keep different lists based on past engagements with the brand or based on certain user dispositions.
The bottom line is, segmented lists allow you to target your readers with more precision in the content of your email blasts and campaigns, which reduces unsubscribe rates, while improving open and click-through rates.
Click here to learn why list segmentation matters in email marketing.
3. Customize Your Landing Pages by Persona
As marketers, sometimes we create general offers that can appeal to multiple different personas. Instead of relying on one and trying to speak to all of your personas at the same time, create separate landing pages targeting a niche audience and serving one specific need.
This allows you to refine the small details of your approach to cater to one specific type of buyer at a time. This helps ensure relevance and can make your landing page more impactful.
4. Display Social Proof
Social proof is an increasingly important phenomenon in the online marketing space.
The concept is quite simple — show that you’ve done good work, or that you’ve earned the respect of other people through your work, and people will be more likely to engage with you.
For example, say you earn a long testimonial from a nationally recognized brand. You might also write up an engaging and persuasive case study about what you did for them or for another one of your best clients. The key is to have some anchor piece that’s both recognizable and undeniable proof of your effectiveness.
This isn’t an entirely new concept so let’s go straight to the point; find someone who’s going to be passionate enough about your brand to talk about it, advocate it to friends and colleagues, and share material on your behalf.
How do you find such willing participants?
You can start by building individual relationships with some of your closest customers.
Most businesses shy away from this, instead only investing time in messaging with mass-market appeal. They see it as a waste of time to target only one or two users in one go, but research shows that most companies revenue actually comes from return purchases aka loyal brand followers or evangelists.
Sometimes, it’s easy to get wrapped up in the strategies you’ve found to be effective on your own, or in your own beliefs, and miss some of the less noticeable tactics that might have a significant impact on your strategy, either in terms of total results or in terms of efficiency.
We’ve been using most of these “hacks” regularly, both for IMPACT and our clients, and have seen some great results. Don't believe us? Try them out for yourself. One of the best approaches in marketing is to take risks and experiment—and now you’ve got five good tests to test!