Digital Sales & Marketing
Digital Sales & Marketing

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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They Ask, You Answer
They Ask, You Answer

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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Web Design
Web Design

Website Optimization Summit

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Business web and graphic designers, Adobe finally launches Illustrator for iPad

Get ready to have a more powerful tool for creating business website elements, CTAs, social media images, and other branded assets at your fingertips.

Business web and graphic designers, Adobe finally launches Illustrator for iPad Blog Feature

Marcella Jalbert

UX Designer, Host of ‘Creator’s Block’ Podcast, Designer for 50+ Sites on HubSpot

November 16th, 2020 min read

Attention, business website and graphic designers!

Adobe has finally released the long-awaited Illustrator for iPad after its announcement last year. Adobe is no stranger to the app game with a whole suite of apps built for mobile including Photoshop and many light versions of their heavyweight desktop counterparts.

Now after what has felt like the longest year (who’s ready for 2021?) they’ve finally done it for one of the most used creative suite apps among website designs and illustrators alike.


Illustrator for iPad is priced like the other mobile apps at $10 per month or available to download for free with any adobe subscription that already includes illustrator. You can use the app without an Apple Pencil, but to take full advantage of the program you may ultimately want to invest in one as well especially when considering illustrating or drawing.

🔎 Related: Tips for color-blind designing from a color-blind designer

Illustrator has the potential to be Adobe’s most powerful mobile app yet, taking bits of development already vetting in the mobile Photoshop and building upon it. Some of the most exciting features include the expansive typography toolkit (including build in adobe font capabilities), robust pattern tools, and seamless file syncing.

One of the stronger aspects that sets Illustrator apart from the other mobile illustration apps especially for web designers who are regulars to the adobe suite, is that the tools will already be familiar, as opposed to learning an entirely new platform.

As expected the mobile version doesn’t quite hold up every feature of its desktop mate, but it seems to pare down some features, like combine shapes (similar to pathfinder), for a more optimized experience.

However exciting this all is, there are still a few fan favorite features yet to grace the iPad, like drop shadows and styles. But don’t lose hope, my friends, as Adobe says they will “continue to add new features and new ways to bring your design ideas to life,” and lists these among other updates coming soon.

So, how will this affect business web designers? 

Mobile illustration apps like Procreate have been around for almost 10 years now, but have been reserved mostly for digital illustrators or artists.

More and more websites are looking to create more unique personal branding and getting away from the stock illustration overload. I actually see a lot of practical use for designers who probably already have an iPad kicking, around gathering dust.

(It’s me, I’m designers.) 

With website trends shifting towards the use of organic or abstract shapes, most designers will take to Shutterstock, downloading many of the same shape packs or texture packs that will quickly get stale. 

🔎 Related: 11 website trends you can't ignore going into 2021

Take B2B company, Officevibe, for example. They make use of organic textures and shapes paired with imagery to convey a friendly, collaborative feel.

Even small hand drawn elements as seen here with Ruuster can be created in a swings of the apple pencil and can create assets that are completely unique to your site.

Enter illustrator for iPad. Illustrator for iPad will allow designers to quickly make more of their own assets in house, with familiar tools that will work seamlessly when imported to their desktops.

This means custom textures, icons, shapes, illustrations, all made more efficiently so you can create more accurate assets in less time and effort. I’m super hyped about this having worked in Procreate a little myself, but not really having an easy way to create vector assets from it, where Illustrator for iPad will have that functionality from the start. Can I get an “amen”?

That’s not to mention the potential with creating additional brand assets, like blog CTAs, ebooks, blog images, and social media graphics that incorporate a tasteful hint of hand drawn love like this one from Hubspot's Instagram.

Of course it will take some time to get up and running and figuring out how to make the tools work for you, but what better way to put your professional development time to good use? The hard part will be trying not to gloat about how much fun you’re having.

FREE On-Demand: The Website Optimization Summit Opening Keynote

Watch Liz Moorehead’s takeaway-filled opening keynote from the Website Optimization Summit for FREE inside IMPACT+.

Your business website should be your most profitable virtual employee -- closing deals left and right. Yet, business leaders and digital marketers just like you are unwittingly undermining the money-making potential of your website. 

Let Liz Moorehead show you the simple and powerful ways you can immediately increase the revenue potential of your business website, no matter what industry you’re in, in this information packed keynote.

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Watch Liz Moorehead’s opening keynote from the Website Optimization Summit, FREE on-demand inside IMPACT+. Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it!
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