Rather than alienating segments of their audience by providing one way to receive blog updates, they've employed several different frequencies.
Providing people with more than one way to subscribe to your content has the ability to save a potential subscriber who may not sign up otherwise.
Ease their worries
When being asked to hand over their email address, what's the number one concern people have?
They don't want to be spammed, right?
Hesitation often prevents people from carrying out a desired action, so don't be afraid to address the elephant in the room.
Uncrate eases the worried minds of potential subscribers by ensuring that they wont share or sell your email address.
Sure, it's a small consideration, but it means the difference between a subscriber won or a subscriber lost.
In most cases, incentivizing your visitors to subscribe can serve as a powerful motivator to do so.
Something as simple as a form-free ebook has the ability to show readers that you care about their commitment to your content.
When selecting an appropriate "free gift" it's important that you focus on two things:
1) Does this resonate with the type of people we're trying to attract?
What type of content interests your ideal audience? Does this offering align with those interests?
2) Does this offering correspond with the amount of work you're asking the visitor to do?
If you're asking them for their first-born, you're going to have to dish out a little more than a free ebook. If you're asking for their email, an ebook will do just fine.
Want to learn more about digital sales and marketing?
Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.