Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: HubSpot Marketing: For Business with Aggressive Marketing Goals

Free Download Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
HubSpot Marketing: For Business with Aggressive Marketing Goals
Free HubSpot Marketing Guide
View HubSpot Marketing: For Business with Aggressive Marketing Goals
Pillar - HubSpot Marketing Hub

Free Guide:

Master the ins and outs of the HubSpot Marketing Hub before you get started

In this free guide, you’ll learn:

  • How to know if HubSpot is right for you
  • How to set up your HubSpot portal, 
  • How to truly get the most our of your HubSpot investment, and much more!

Price drop alert: HubSpot cuts Sales Starter pricing by 50 percent

By Jessica Palmeri

Jessica Palmeri also recommends this free guide, HubSpot Marketing: A Comprehensive Guide for Businesses with Aggressive Marketing Goals.

Price drop alert: HubSpot cuts Sales Starter pricing by 50 percent Blog Feature

As a general rule of thumb, we expect prices to go up over time, not down, but sometimes SaaS pricing strategy doesn’t follow the rules of basic economics.

Free Guide: HubSpot Marketing: For Business with Aggressive Marketing Goals

This week, HubSpot slashed the price of its Sales Starter seats by 50 percent. Upgrading to the new package will still cost $50/month, but your team will now have access to two Sales Starter seats instead of one.

HubSpot’s Sales Hub has been around (in some form or fashion) since 2014. 

From the humble beginnings of HubSpot Sidekick (which covered the basics of email open and click tracking) to the robust Sales Hub we know and love today, the tool has grown and evolved to meet the needs of the modern sales team. 

While this announcement is certainly noteworthy (after all, who doesn’t like to save money?), the strategic move to get more people on Sales Starter shouldn’t be a surprise. 

HubSpot knows that reducing customer churn comes down to multi-tool adoption. 

If more members of your organization are actively using HubSpot (even if they’re from different departments, working in different Hubs to accomplish different goals), your company is less likely to switch to another marketing automation software.

One of the defining (and most beloved) features of HubSpot’s Marketing Hub is that there’s no price per user — you can foster collaboration and include your entire marketing team on one platform. 

However, Sales and Services Hubs do come at a cost per seat. And this can create a certain level of friction that can hinder interdepartmental buy-in for using HubSpot.  

To reduce this friction (and promote multi-tool adoption!) HubSpot is throwing us a bone and dropping the price so that more teams can come together to work in the same space to drive traffic, leads, and revenue. 

Key features of the Sales Starter package

The Sales Starter package of March 2020 looks a lot like the Sales Starter package of last month. 

For $25/mo per user, you’ll get:

  • Email tracking and notifications
  • Saved email templates and snippets 
  • Public meeting links (so that prospects can book 1:1 calls on your public calendar)
  • Eight hours of VOIP calling (which can be recorded and auto-logged on the contact record)
  • Up to 1,000 stored documents
  • One deal pipeline 

What’s not in the new Sales Starter package? 

The biggest drawback to the new lower-priced package is the lack of automation. Email sequences are now only available in Sales Hub Professional and above.

While HubSpot has expanded the Sales Hub Professional functionality, and improved sequences by introducing bulk sending and increasing the send limits to 500 email sends per user per day — it’s still a bummer that these fun tools are now only available if you’re willing to spend (at least) $500/month.  

However, this move is (again) not surprising. HubSpot’s general practice is to provide hands-on tools for small teams at the Free and Starter levels, while saving fancy automation features for Professional and Enterprise. 

Moving email sequences to the Sales Hub Professional package is just the next logical iteration of this previously established pattern. 

If you want marketing automation workflows, you need to upgrade to Marketing Hub Professional. Similarly, if you want deal stage, task, and lead rotation automation, you need to upgrade to Sales Hub Professional.

Is Sales Starter really going to meet my needs?

The short answer is: it depends. 

HubSpot provides a robust set of marketing tools in Marketing Hub Starter that’s comfortably worth the $50/month price point. 

With Sales Hub Starter, the limitations of the “starter” package feel a little more apparent. 

Any proactive sales team is going to instantly see the benefit of the automated email sequences and the ability to “set and forget” their prospecting outreach.

Luckily, if you were on Sales Starter prior to March 2020, you’ll have the option to be grandfathered into the old package (that is, you get to keep your automation!). If you purchase Sales Starter moving forward, just know that this level of automation will come at an additional cost. 

The bottom line: while we still recommend HubSpot Sales Starter as a solid solution, don’t be surprised if your sales team eventually asks their manager to invest in an upgrade

However, if you do decide to upgrade, that will also come at a higher price. 

According to HubSpot: “Your Sales Hub Professional subscription price will remain the same for existing seats, but beginning April 1, 2020, the list price of additional Sales Hub Professional seats will increase to $100/user/month.”

Again, the price of marketing automation progress doesn't come cheap.

Pillar - HubSpot Marketing Hub
Pillar - HubSpot Marketing Hub

Free Guide:

HubSpot Marketing: For Business with Aggressive Marketing Goals

Master the ins and outs of the HubSpot Marketing Hub before you get started

In this free guide, you’ll learn:

  • How to know if HubSpot is right for you
  • How to set up your HubSpot portal, 
  • How to truly get the most our of your HubSpot investment, and much more!

Topics:

HubSpot
News
Published on March 4, 2020

Recent Articles

How To Optimize Your Marketing Automation Workflows With HubSpot (Tips)

By Kimberly Marshall on November 12, 2021
11 min read

Top 13 Inbound Marketing & HubSpot Solutions Partner Program Agencies for 2022

By Kimberly Marshall on October 29, 2021
8 min read

HubSpot Sales Hub: 18 Things Every Sales Rep Should Know How to Do (+ Videos)

By John Becker on October 28, 2021
5 min read

INBOUND 2021 Recap: Takeaways, Speakers, and Lessons Learned

By John Becker on October 25, 2021
7 min read

Need a HubSpot Specialist? Here’s How to Find and Hire the Right Candidate

By John Becker on October 22, 2021
5 min read

How to Get Sales Reps to Use the HubSpot CRM

By Kimberly Marshall on October 18, 2021
4 min read

HubSpot and Data Privacy: How to Collect Contacts the Right Way

By John Becker on October 4, 2021
4 min read

INBOUND is Fast Approaching, Google Leads are Syncing, and Workflow Actions are Placeholding [Hubcast 275]

By Carina Duffy on September 23, 2021
4 min read

How to Know When You’ve Outgrown HubSpot Sales Hub Starter

By John Becker on September 23, 2021
4 min read

How to Get the Most Out of Your 2-Week HubSpot Free Trial

By John Becker on September 13, 2021
5 min read

CMS Hub Starter, business unit add-on, and Stephanie does email validation on a giant database [Hubcast ep. 274]

By Carina Duffy on August 27, 2021
3 min read

How much HubSpot do I need?

By John Becker on August 17, 2021
4 min read

New HubSpot CMS Hub Starter Tier Released for Growing Businesses

By Paul D. Grant on August 6, 2021
4 min read

HubSpot CRM review (updated for 2021)

By Kimberly Marshall on July 27, 2021
8 min read

5 HubSpot Sales Hub Tips for Assignment Selling

By Tracey Stepanchuk on July 23, 2021
7 min read

Custom email nurture reporting, a map hack, and are pop-up forms a thing of the past? [Hubcast 273]

By Carina Duffy on July 22, 2021
3 min read

Get your sales team using your CRM platform in 5 easy steps

By John Becker on July 13, 2021
6 min read

HubSpot vs. ActiveCampaign: a head-to-head comparison

By Tracey Stepanchuk on July 13, 2021
5 min read

Close rate reports, custom surveys, and Apple Mail ruining everything for email marketers [Hubcast 272]

By Carina Duffy on June 24, 2021
3 min read

Is Your Inbound Marketing Working? Track These 4 Metrics to Evaluate Your Progress

By John Becker on June 15, 2021
5 min read

Operations Hub hot takes and college degrees [Hubcast 271]

By Carina Duffy on May 27, 2021
2 min read

4 keys to an effective HubSpot strategy in 2021

By Carina Duffy on May 7, 2021
6 min read

Think you’re paying too much for HubSpot? Here’s how to get your money’s worth

By John Becker on May 5, 2021
5 min read

I’m Hiring a Digital Marketer; Do They Need HubSpot Experience?

By John Becker on May 3, 2021
4 min read

Do I need to hire a HubSpot specialist, or can someone on my team handle it?

By John Becker on April 30, 2021
4 min read