Digital Sales & Marketing
Digital Sales & Marketing
Close

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

View all free coursesView all free courses

Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

Learn moreLearn more Watch past events on demandWatch past events on demand

Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

Learn moreLearn more
They Ask, You Answer
They Ask, You Answer
Close

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

Take the course nowTake the course now

Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

Learn moreLearn more

Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

View case studiesView case studies

They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

Learn moreLearn more Buy the bookBuy the book
Virtual Selling
Virtual Selling
Close

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

Learn moreLearn more

Virtual Selling Summit

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

Register NowRegister Now
Video
Video
Close

Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

Take the course nowTake the course now

Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

Learn moreLearn more Buy the bookBuy the book

Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

Learn moreLearn more
HubSpot
HubSpot
Close

Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

Watch on-demandWatch on-demand

HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

Learn moreLearn more
Web Design
Web Design
Close

Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

Learn more and registerLearn more and register

Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

Learn moreLearn more

Price drop alert: HubSpot cuts Sales Starter pricing by 50 percent

Price drop alert: HubSpot cuts Sales Starter pricing by 50 percent Blog Feature

Jessica Palmeri

HubSpot Trainer, 8+ Years Of Digital Marketing Strategy & Project Management Experience

March 4th, 2020 min read

As a general rule of thumb, we expect prices to go up over time, not down, but sometimes SaaS pricing strategy doesn’t follow the rules of basic economics.

This week, HubSpot slashed the price of its Sales Starter seats by 50 percent. Upgrading to the new package will still cost $50/month, but your team will now have access to two Sales Starter seats instead of one.

HubSpot’s Sales Hub has been around (in some form or fashion) since 2014. 

From the humble beginnings of HubSpot Sidekick (which covered the basics of email open and click tracking) to the robust Sales Hub we know and love today, the tool has grown and evolved to meet the needs of the modern sales team. 

While this announcement is certainly noteworthy (after all, who doesn’t like to save money?), the strategic move to get more people on Sales Starter shouldn’t be a surprise. 

HubSpot knows that reducing customer churn comes down to multi-tool adoption. 

If more members of your organization are actively using HubSpot (even if they’re from different departments, working in different Hubs to accomplish different goals), your company is less likely to switch to another marketing automation software.

One of the defining (and most beloved) features of HubSpot’s Marketing Hub is that there’s no price per user — you can foster collaboration and include your entire marketing team on one platform. 

However, Sales and Services Hubs do come at a cost per seat. And this can create a certain level of friction that can hinder interdepartmental buy-in for using HubSpot.  

To reduce this friction (and promote multi-tool adoption!) HubSpot is throwing us a bone and dropping the price so that more teams can come together to work in the same space to drive traffic, leads, and revenue. 

Key features of the Sales Starter package

The Sales Starter package of March 2020 looks a lot like the Sales Starter package of last month. 

For $25/mo per user, you’ll get:

  • Email tracking and notifications
  • Saved email templates and snippets 
  • Public meeting links (so that prospects can book 1:1 calls on your public calendar)
  • Eight hours of VOIP calling (which can be recorded and auto-logged on the contact record)
  • Up to 1,000 stored documents
  • One deal pipeline 

What’s not in the new Sales Starter package? 

The biggest drawback to the new lower-priced package is the lack of automation. Email sequences are now only available in Sales Hub Professional and above.

While HubSpot has expanded the Sales Hub Professional functionality, and improved sequences by introducing bulk sending and increasing the send limits to 500 email sends per user per day — it’s still a bummer that these fun tools are now only available if you’re willing to spend (at least) $500/month.  

However, this move is (again) not surprising. HubSpot’s general practice is to provide hands-on tools for small teams at the Free and Starter levels, while saving fancy automation features for Professional and Enterprise. 

Moving email sequences to the Sales Hub Professional package is just the next logical iteration of this previously established pattern. 

If you want marketing automation workflows, you need to upgrade to Marketing Hub Professional. Similarly, if you want deal stage, task, and lead rotation automation, you need to upgrade to Sales Hub Professional.

Is Sales Starter really going to meet my needs?

The short answer is: it depends. 

HubSpot provides a robust set of marketing tools in Marketing Hub Starter that’s comfortably worth the $50/month price point. 

With Sales Hub Starter, the limitations of the “starter” package feel a little more apparent. 

Any proactive sales team is going to instantly see the benefit of the automated email sequences and the ability to “set and forget” their prospecting outreach.

Luckily, if you were on Sales Starter prior to March 2020, you’ll have the option to be grandfathered into the old package (that is, you get to keep your automation!). If you purchase Sales Starter moving forward, just know that this level of automation will come at an additional cost. 

The bottom line: while we still recommend HubSpot Sales Starter as a solid solution, don’t be surprised if your sales team eventually asks their manager to invest in an upgrade

However, if you do decide to upgrade, that will also come at a higher price. 

According to HubSpot: “Your Sales Hub Professional subscription price will remain the same for existing seats, but beginning April 1, 2020, the list price of additional Sales Hub Professional seats will increase to $100/user/month.”

Again, the price of marketing automation progress doesn't come cheap.

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE