Skip to main content
Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free Assessment: How does your sales & marketing measure up?

Close

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Brie Rangel

By Brie Rangel

Dec 10, 2018

Topics:

Social Media Marketing Video Marketing
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Social Media Marketing  |   Video Marketing

Reddit 2018 Report Shows 1.4 Billion Native Video Views Per Month

Brie Rangel

By Brie Rangel

Dec 10, 2018

Reddit 2018 Report Shows 1.4 Billion Native Video Views Per Month

As much as I am obsessed with marketing and learning how to be a better leader...I’m just as interested in all things Real Housewives/Bravo TV.

So much so, Andy Cohen, Bravo Executive Producer, was my favorite part of INBOUND 2017. (Aside from all the learning of course…)

I turn to Reddit on the daily to get the scoop on all the trash TV shows I love via my favorite sub-Reddit, r/BravoRealHousewives.

It’s not often my guilty pleasure and my day job collide (again, thank you, HubSpot for Andy’s presence at INBOUND), but in reading Search Engine Land’s story about how Reddit now has 1.4 billion native video views per month, something clicked for me.

The Power of Reddit Video

So, I've actually never posted a single thing on Reddit; I just creep and read/watch things I enjoy.

Why is this? Well, for one, I’m too embarrassed by my level of Bravo fandom to put myself out there and fully engage in conversations about Tamra from Real Housewives of Orange County (ugh!) -- but I’m also slightly scared.

A lot of marketers tend to have the same fear about Reddit - what if I post something and upset other users? They can be ruthless and you can get banned.

However, when you think about it, Reddit is all about uniting communities and having authentic conversations about topics you love.

Sounds eerily similar to inbound, right?

With video, this commonality becomes even more undeniable. 

Reddit only introduced native video in 2017, which means that 1.4 billion views happened in just over a year.

That’s insane growth that you’re missing out on if you aren’t having authentic interactions in a sub-Reddit that aligns with your brand/content sweet spot.

When I say, “brand,” I mean real people within your company. Think personal thought leadership over company brand awareness.

Redditers will see right through a brand campaign, but if it’s real people genuinely trying to help, Redditers embrace it.

Video is an excellent way to educate and help those with questions about your subject matter expertise.

Reddit's layout that makes it easy to connect to the right people + video supporting awareness and thought leadership is a recipe for inbound success.

How so? Let's check out some examples.

How Inbound Marketers Can Use Reddit Video

Whether you're a B2B or B2C business, there are several use cases to test out native Reddit video. For example:

  • r/SkincareAddiction has 796,000+ members that address questions and concerns around, you guessed it, skincare. If you are involved in the beauty industry like some of our clients, this is a great community to engage in and help by answering questions via native video or posting tutorials.

  • r/sales has 55,000+ members that discuss sales best practices, tools, etc. If you offer sales technology or coaching, this is the place to be on Reddit to offer up your expertise and support. Your prospects are on Reddit asking questions, so use video as a way to put a face to a name and answer their questions.

  • Even for us, r/videography has 52,000+ members, in which tips and critiques are shared. I’m sure our resident video experts could engage in that community without pushing services to build more of their subject matter authority.

There are thousands of sub-Reddits that could potentially align with your content focus. With video engagement so strong on the platform, it just may be what your audience is looking for. 

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Related Articles

7 Best Social Media Management Tools

February 26, 2024
Connor DeLaney Connor DeLaney

Social Media Strategy: How to Know Where Your Customers Are

January 15, 2024
Brie Rangel Brie Rangel

Winning with YouTube Shorts: Mastering the Algorithm on the Front Lines

October 23, 2023
Marcus Sheridan Marcus Sheridan

Why Short-Form Video Is a Vital Tool for Reaching Your Audience

September 25, 2023
Brie Rangel Brie Rangel

Your B2B Content Strategy Is Going to Need More Social

June 21, 2023
Brie Rangel Brie Rangel

12 Ways You're Totally Blowing Your Business Social Media Strategy

June 18, 2023
Mary Brown Mary Brown

Should Your Demand Gen Strategy Change in a Slumping Economy?

April 12, 2023
Brie Rangel Brie Rangel

How To Build an Effective Instagram Video Marketing Strategy

April 30, 2022
Brie Rangel Brie Rangel

How Facebook's news feed algorithm works and prioritizes content

July 14, 2021
Brie Rangel Brie Rangel

Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust

July 7, 2021
Brie Rangel Brie Rangel

Best times to post on social media (new data)

May 19, 2021
Brie Rangel Brie Rangel

Twitter fails to buy Clubhouse, whose creators can now make money... so what?

April 8, 2021
Brie Rangel Brie Rangel

Marketers, Facebook Analytics will be no more on June 30, 2021

April 2, 2021
Brie Rangel Brie Rangel

Twitter teases Super Follows, Communities; undo send tweet still a rumor

March 11, 2021
Brie Rangel Brie Rangel

LinkedIn adds new 'Products' highlight tab on company pages

February 25, 2021
Melissa Smith Melissa Smith

54 jaw-dropping social media statistics for businesses [New for 2021]

February 23, 2021
Connor DeLaney Connor DeLaney

Facebook video best practices: what you need to know to grow your video presence

February 16, 2021
Brie Rangel Brie Rangel

27 best digital marketing news sites

January 26, 2021
Brie Rangel Brie Rangel

Should you care about Clubhouse, the new audio-based social media app?

January 19, 2021
Brie Rangel Brie Rangel

How to maximize lead generation via Facebook posts and ads

January 18, 2021
Brie Rangel Brie Rangel

Working with IMPACT on paid media: What to expect

January 13, 2021
John Becker John Becker

Instagram advertisers can create branded content ads on creators’ accounts

January 6, 2021
Justine Timoteo Thomas Justine Timoteo Thomas

The top 10 social media trends for brand survival in 2021 [Infographic]

January 2, 2021
Joe Rinaldi Joe Rinaldi

6 holiday campaign examples that are total showstoppers

December 25, 2020
Dia Vavruska Dia Vavruska

Pinterest continues diversity and inclusion efforts with new features and leadership

December 16, 2020
Brie Rangel Brie Rangel