Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

Reddit 2018 Report Shows 1.4 Billion Native Video Views Per Month

Reddit 2018 Report Shows 1.4 Billion Native Video Views Per Month Blog Feature

Brie Rangel

Chief Operating Officer, 10+ Years of Digital Marketing Experience

December 10th, 2018 min read

As much as I am obsessed with marketing and learning how to be a better leader...I’m just as interested in all things Real Housewives/Bravo TV.

So much so, Andy Cohen, Bravo Executive Producer, was my favorite part of INBOUND 2017. (Aside from all the learning of course…)

I turn to Reddit on the daily to get the scoop on all the trash TV shows I love via my favorite sub-Reddit, r/BravoRealHousewives.

It’s not often my guilty pleasure and my day job collide (again, thank you, HubSpot for Andy’s presence at INBOUND), but in reading Search Engine Land’s story about how Reddit now has 1.4 billion native video views per month, something clicked for me.

The Power of Reddit Video

So, I've actually never posted a single thing on Reddit; I just creep and read/watch things I enjoy.

Why is this? Well, for one, I’m too embarrassed by my level of Bravo fandom to put myself out there and fully engage in conversations about Tamra from Real Housewives of Orange County (ugh!) -- but I’m also slightly scared.

A lot of marketers tend to have the same fear about Reddit - what if I post something and upset other users? They can be ruthless and you can get banned.

However, when you think about it, Reddit is all about uniting communities and having authentic conversations about topics you love.

Sounds eerily similar to inbound, right?

With video, this commonality becomes even more undeniable. 

Reddit only introduced native video in 2017, which means that 1.4 billion views happened in just over a year.

That’s insane growth that you’re missing out on if you aren’t having authentic interactions in a sub-Reddit that aligns with your brand/content sweet spot.

When I say, “brand,” I mean real people within your company. Think personal thought leadership over company brand awareness.

Redditers will see right through a brand campaign, but if it’s real people genuinely trying to help, Redditers embrace it.

Video is an excellent way to educate and help those with questions about your subject matter expertise.

Reddit's layout that makes it easy to connect to the right people + video supporting awareness and thought leadership is a recipe for inbound success.

How so? Let's check out some examples.

How Inbound Marketers Can Use Reddit Video

Whether you're a B2B or B2C business, there are several use cases to test out native Reddit video. For example:

  • r/SkincareAddiction has 796,000+ members that address questions and concerns around, you guessed it, skincare. If you are involved in the beauty industry like some of our clients, this is a great community to engage in and help by answering questions via native video or posting tutorials.

  • r/sales has 55,000+ members that discuss sales best practices, tools, etc. If you offer sales technology or coaching, this is the place to be on Reddit to offer up your expertise and support. Your prospects are on Reddit asking questions, so use video as a way to put a face to a name and answer their questions.

  • Even for us, r/videography has 52,000+ members, in which tips and critiques are shared. I’m sure our resident video experts could engage in that community without pushing services to build more of their subject matter authority.

There are thousands of sub-Reddits that could potentially align with your content focus. With video engagement so strong on the platform, it just may be what your audience is looking for. 

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE