IMPACT Inbound Marketing Agency]

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.


Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.


HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free Assessment: How does your sales & marketing measure up?

Close Bottom Left Popup Offer

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Carina Duffy

By Carina Duffy

Apr 4, 2019


Content Marketing HubSpot
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Content Marketing  |   HubSpot

The Great HubSpot Outage of 2019, Report on This, & Measuring Pillar Success [Hubcast 220]

Carina Duffy

By Carina Duffy

Apr 4, 2019

The Great HubSpot Outage of 2019, Report on This, & Measuring Pillar Success [Hubcast 220]

This episode of the Hubcast is brought to you by Woopra. Learn more at

So HubSpot went down last week… and people were going OFF:


Now, stuff like this happens. It’s inevitable. And sometimes I wonder if some of us early HubSpotters got spoiled with customer support when HubSpot was a smaller, newer platform.

This feels like some of the growing pains of becoming a major player in the CRM space, but maybe I shouldn’t let them off too easily?


Report On This

A new series where we break down our favorite custom reports.

Stuck Deals

HubSpot has an out-of-the-box Time in Deal Stage property that is created automatically for each of your deal stages. The only problem with that is, it isn’t a rolling property, it only populates AFTER a deal has moved out of that deal stage - so it can’t show you if you have deals STUCK in that particular stage, it really just shows you retrospectively things like average time your deals are spending in each stage (valuable, but doesn’t help us with this conundrum).

There is a way to hack it, though! And that’s with the hidden reporting property we talked about waaaaay back in episode 192 -  Entered Stage Date.

HubSpot will automatically mark a date property for when each deal enters each deal stage, and you can use this to create reports to see how many deals are stuck in any given deal stage.

Here’s an example:

Stuck Deal Custom HubSpot Report


What’s on Our Minds: Tracking Pillar Content Success

Stephanie and I have both recently published our own pillars, and our pillar guru, Liz Murphy, recently published an awesome article on how we at IMPACT are starting to track the success of our pillars.

She also brings up the Campaigns tool - something we’ve touched on recently but haven’t dove too deep into. Long story short: campaigns = see influenced revenue from your content.

This Episode’s Sponsor: Woopra

Woopra allows you to build the complete end-to-end customer journey, starting with the point your users click on an ad and land on your website, all the way till the point they convert into your paying customers, and beyond.

I recently sat down with Elie, one of the founders at Woopra, to talk to him about why they started the platform, and some of his favorite stories of how he’s seen people use the tools.

Watch the full interview here: 

 Learn more at

HubSpot Wishlist: Create a Report That Captures Form Submissions

“Need a report that captures which forms have been filled out the most so I can see the running total on my dashboard. This would give a quick view of the number of contacts captured and which channels captured the most. Currently, you have to go to each contact and look individually to see where they came from and what they filled out. Getting a top-line view of the most used forms would be helpful.”

Shoutout to Devin from DigitalMarketer for sharing this in the HubSpot User Slack!

Vote it Up!

I would love to see this ESPECIALLY broken down by Original Source.

HubSpot Updates

[Now Live] A Streamlined New Record Design

“On April 2, after several months of collecting and iterating on your feedback, we'll move over to the new record permanently; the current design will no longer be available.”
Learn More

I (Carina) actually love it. Steph - what’s your take??

Until Next Time

If you’re listening on iTunes - head on over and leave us a review! We love hearing your feedback, so feel free to leave some in the comments, or shoot me an email at!

Until next time. This is Carina Duffy & Stephanie Baoicchi saying to you, get out there and get after it!

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.