85% of all internet users in the United States watched online video content monthly on any of their devices
54% of consumers want to see more video from a brand or business they support
87% of marketing professionals use Video as a marketing tool
Video Marketers get 66% more qualified leads per year
But wait, did you think this was only for marketers? This is just as crucial for the sales professionals in your organization.
IMPACT wrote a great piece on the use of Video in Sales and the amazing ROI that sales professionals are seeing.
The majority, if not all, of business owners, should aim to position themselves as the go-to source in their space. They should be viewed as thought leaders.
Being viewed as the go-to or the thought leader in your space/organization helps build trust. It enables your brand to really stand out as helpful and caring.
The best way to attract the customers you desire is by creating content that educates buyers on the what, why, and how of the service or product they are looking for.
Simply put, great content marketing is about teaching!!
To make sure that your content is getting in front of the right audience, the best strategy to implement is an email marketing strategy.
Email is one of the oldest, but still, most effective ways to stay connected to your audience; keeping them informed and up to date with services, products, and trends.
Many have the idea that email marketing is on its way out the door, however, studies show that 94% of Internet users use email, while only 61% use social media.
Many people subscribe to a laundry list of brands and look forward to daily/weekly/monthly newsletters to keep up to date and to check in on what's upcoming.
Effective email marketing allows businesses to set the stage for building trust and long term relationships with potential and existing consumers. In fact, it has the ability to turn potential costumers into loyal, repeat customers.
What is Paid Distribution?
Some may think Google Ads or Paid Social Ads when we think of Paid Distribution and you are not incorrect in your surmise of the word.
Paid distribution involves hiring platforms to promote your content across a variety of well-known websites. You can have Paid Distribution on both social media as well as standard participating websites.
The idea behind using this avenue to promote content is the ability to get in front of the right audience.
A really popular platform is Social Media. Organic reach is slowly on a decline so more and more B2B marketers have turned to Paid promotion, and social media has seen a rise as the platform of choice.
Choose The Best Content Approach
With all the new trends and shifts in the marketing world, it still stands true that getting your story out through content is the most important step in building trust and attracting the right customers.
Learn more about these trends and shifts in B2B content marketing in 2019 by checking out the infographic below.
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