Free Assessment: How does your sales & marketing measure up?

Get Started
Close

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started
Content Marketing  |   Infographics

The Greatest B2B Content Marketing Trends in 2019 [Infographic]

Shandia Drummond-Butt

By Shandia Drummond-Butt

Apr 27, 2019

The Greatest B2B Content Marketing Trends in 2019 [Infographic]

As many of IMPACT’s loyal readers know and understand, content is a vital key to the success of any organization.

Buyers consume content (in many forms) to make informed buying decisions.

Our job as marketers is to make sure that the content we put out there in the digital universe is the best content to guide them in doing so.

But how can one determine that they are creating the best content?

Content marketing trends are ever evolving and changing. The same strategies that propelled businesses in the year 2018 are now evolving in the year 2019.

Luckily, Digital Marketing Philippines created an amazing infographic that helps to display the latest content trends to be ahead of in 2019.

Let's dig deeper into a few types of content marketing and determine how it can be beneficial for your business.


Video Content

Not only are buying habits changing, but also the way buyers consume content is changing as well.

Video Content, Enter Stage Right.

Video content consumption has seen a huge rise since 2005 (birth of you YouTube) and it's only going to go up.

Don't believe me?

Here are a few video marketing stats to prove it.

  • 85% of all internet users in the United States watched online video content monthly on any of their devices
  • 54% of consumers want to see more video from a brand or business they support
  • 87% of marketing professionals use Video as a marketing tool
  • Video Marketers get 66% more qualified leads per year

But wait, did you think this was only for marketers? This is just as crucial for the sales professionals in your organization.

IMPACT wrote a great piece on the use of Video in Sales and the amazing ROI that sales professionals are seeing.

Educational Content

The majority, if not all, of business owners, should aim to position themselves as the go-to source in their space. They should be viewed as thought leaders.

Being viewed as the go-to or the thought leader in your space/organization helps build trust. It enables your brand to really stand out as helpful and caring.

The best way to attract the customers you desire is by creating content that educates buyers on the what, why, and how of the service or product they are looking for.

Simply put, great content marketing is about teaching!!

Email Marketing

To make sure that your content is getting in front of the right audience, the best strategy to implement is an email marketing strategy.

Email is one of the oldest, but still, most effective ways to stay connected to your audience; keeping them informed and up to date with services, products, and trends.

Many have the idea that email marketing is on its way out the door, however, studies show that 94% of Internet users use email, while only 61% use social media.

Many people subscribe to a laundry list of brands and look forward to daily/weekly/monthly newsletters to keep up to date and to check in on what's upcoming.

Effective email marketing allows businesses to set the stage for building trust and long term relationships with potential and existing consumers. In fact, it has the ability to turn potential costumers into loyal, repeat customers.

Paid Distribution

What is Paid Distribution?

Some may think Google Ads or Paid Social Ads when we think of Paid Distribution and you are not incorrect in your surmise of the word.

Paid distribution involves hiring platforms to promote your content across a variety of well-known websites. You can have Paid Distribution on both social media as well as standard participating websites.

The idea behind using this avenue to promote content is the ability to get in front of the right audience.

A really popular platform is Social Media. Organic reach is slowly on a decline so more and more B2B marketers have turned to Paid promotion, and social media has seen a rise as the platform of choice.

Choose The Best Content Approach

With all the new trends and shifts in the marketing world, it still stands true that getting your story out through content is the most important step in building trust and attracting the right customers.

Learn more about these trends and shifts in B2B content marketing in 2019 by checking out the infographic below.


B2B Content trends in 2019

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Related Articles

Authentic Video Marketing in The Age of Deepfake Technology

September 27, 2023
John Becker John Becker

What Should a 2024 Content Marketing Strategy Include?

September 21, 2023
Mandy York Mandy York

What Is a 'Learning Center' and Why Does My Website Need One?

September 14, 2023
John Becker John Becker

HubSpot Update September 2023: What’s New from INBOUND

September 13, 2023
Jessica Palmeri Jessica Palmeri

How to Humanize Your Content While Using AI

September 11, 2023
Mandy York Mandy York

How To Create Sales Enablement Content Your Sales Team Will Love

August 17, 2023
John Becker John Becker

How to Create a Content Map To Solve Your Marketing Guesswork

July 6, 2023
Brian Casey Brian Casey

Marketing Without a Map: Why You Need A Content Mapping Strategy

July 5, 2023
Brian Casey Brian Casey

Inbound Marketing vs. Content Marketing: What's the Difference? 

July 3, 2023
Brian Casey Brian Casey

LinkedIn Could Become Your Most Powerful Distribution Channel

June 22, 2023
John Becker John Becker

Your B2B Content Strategy Is Going to Need More Social

June 21, 2023
Shandia Drummond-Butt Shandia Drummond-Butt

How to Write a Persuasive Case Study That Converts (w/ free template)

June 1, 2023
John Becker John Becker

Top 10 Must-Have Qualities To Look For in a Content Manager

April 20, 2023
Marcus Sheridan Marcus Sheridan

Why You Need a Content Manager (and How to Hire the Right One)

April 13, 2023
Marcus Sheridan Marcus Sheridan

Your Content Initiative Can't Succeed Without Help From The Sales Team

March 22, 2023
Zach Basner Zach Basner

How to Ghostwrite Content for a Subject Matter Expert

March 20, 2023
John Becker John Becker

5 Smart Ways to Combat Common Buyer Questions With Content

February 27, 2023
Shandia Drummond-Butt Shandia Drummond-Butt

How To Skillfully Write About Competitors On Your Blog

February 20, 2023
Shandia Drummond-Butt Shandia Drummond-Butt

4 Ways Marketing Can Help Buyers 'Sell' Themselves

February 9, 2023
Shandia Drummond-Butt Shandia Drummond-Butt

6 Signs You're Being Neglected by Your Marketing Agency

February 1, 2023
Chris Marr Chris Marr

Never Chase Trends At the Expense of Your Brand

January 12, 2023
Shandia Drummond-Butt Shandia Drummond-Butt

Insourcing vs. Outsourcing Content: Which is Better for Your Business?

January 9, 2023
Tom DiScipio Tom DiScipio

Content Marketing in 2023: Principles, Platforms, and Content Distribution

January 4, 2023
Marcus Sheridan Marcus Sheridan

7 Content Marketing Trends You Can’t Ignore in 2023

January 2, 2023
Shandia Drummond-Butt Shandia Drummond-Butt

How To Set Content Marketing Goals for Growth

December 29, 2022
Brian Casey Brian Casey